Fabian Bartnick’s Post

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Revenue Management the right way | Founded 2 companies that optimize hotel & restaurant/bar profits through software, consulting & coaching | 50,000+ took my Revenue Management training

𝗧𝗵𝗲 𝗕𝘂𝘇𝘇𝘄𝗼𝗿𝗱 𝗞𝗶𝗹𝗹𝗲𝗿: 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝗮𝗹𝗳-𝗙𝘂𝗹𝗹, 𝗛𝗮𝗹𝗳-𝗘𝗺𝗽𝘁𝘆 𝗩𝗶𝗲𝘄 In the world of revenue management, "Half-Full, Half-Empty" perspectives are tossed around like philosophical debates. But what do they really (?!?!?!) mean and why do they matter? Imagine your hotel is at 50% occupancy. Is this a problem? Or an opportunity? 𝗕𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗱𝗲𝗰𝗶𝗱𝗲, 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘁𝗵𝗶𝘀: If seeing the glass half full helps you leverage current occupancy to create upsell opportunities and targeted promotions, your overall revenue and guest satisfaction can increase. 𝗧𝗵𝗲 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Half-Full, Half-Empty isn’t just a mindset. It's a strategic approach to managing occupancy and maximizing potential. In scenarios where your occupancy hovers around the halfway mark, viewing it as an opportunity rather than a problem can drive innovative solutions and revenue growth. 𝗙𝗮𝗯𝗶 𝗮𝗱𝘃𝗶𝗰𝗲: Forget the buzzwords. Focus on strategy. Understand when to adopt a half-full perspective for greater revenue and profit, even if it means rethinking your approach. That's real revenue management. #innovation #creativity #leadership

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