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DISCOVER THE TENTACLES OF SUCCESS WITH OYO's OCTOPUS STRATEGY The hotel chain OYO utilises several strategies inspired by the Octopus. But why do they implement this strategy? First, we have to understand about the Octopus Business strategy The Octopus business model is a reorganization strategy that distributes power and control throughout an organization, allowing all moving parts to act autonomously. The model is based on the octopus, an animal known for its transformative abilities, such as changing colours and shapes, and playing with shells and building houses. OYO empowers local teams in each market to customise pricing, branding, and growth strategies based on hyperlocal conditions. This decentralised approach allows faster adaptation, mimicking an octopus arm responding intelligently on its own. OYO also diversifies its revenue streams across budget hotels, vacation rentals, wedding venues, and more. Its underlying OYO OS technology platform can then be leveraged across all these domains, creating synergies between them. This platform model is much like an octopus reusing shells and dens. Additionally, OYO innovates rapidly, using iterations and controlled experiments. Examples include dynamic pricing A/B tests, new self-check-in options, and AI-powered predictive maintenance. This experimental mindset mirrors how octopuses constantly invent new hunting strategies. Finally, OYO fosters a startup culture of individual responsibility, growth mindsets, and cross-functional collaboration. Teams are hybridized across functions like an octopus decentralized brain. This open culture unlocks constant innovation. Overall, OYO provides an excellent case study of how the octopus model of decentralization, diversification, and innovation can disrupt even mature industries when executed effectively. Other startups can learn from OYO’s flexible application of octopus-inspired strategies. #oyo #businessstrategy #startup #business #businessgrowth #hotel #hotelchain

🚨 Big News in Hospitality 🚨 One of India’s largest startups, OYO, is acquiring G6 Hospitality LLC, the operator of Motel 6, for a whopping $525 million in an all-cash deal! 🏨💸 The acquisition also includes Studio 6 and is expected to close in Q4 this year, marking a major expansion for Oyo in North America. 🌎 Here’s why it matters: • Oyo, founded in 2012, has quickly grown to operate 320+ hotels across 35 U.S. states since opening its first U.S. location in 2019. • By acquiring Motel 6, with its network of 1,500+ locations in the U.S. and Canada, Oyo is significantly boosting its footprint in the budget hospitality space. 🏨 CEO Gautum Swaroop emphasized the importance of this acquisition as a key milestone, noting that Motel 6 will continue to operate independently. 🏁 ⚡ A quick look back: Oyo, once valued at $10B, has faced challenges due to the pandemic and controversies over its hotel practices. However, this acquisition sets the stage for a strong comeback. Meanwhile, Motel 6, founded in 1962, pioneered the budget motel industry and has become an iconic brand in North America, with rooms originally costing just $6 a night! 🛏️ With this move, Oyo is positioning itself as a global leader in budget accommodations. 🌍🏨 Stay tuned to Future Techly for the latest updates on this groundbreaking initiative and the latest in tech and business! 🚀 Source: TechCrunch #Oyo #Motel6 #HospitalityNews #BusinessGrowth #Acquisition #HotelIndustry #TechUpdates #FutureTechly

London-based startup Lighthouse just raised a hefty $370mn from American investment giant KKR at a valuation of over $1bn, making it Europe’s latest unicorn tech company. #startups https://lnkd.in/gBDJde4R

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🌟 Discover how Info Desk is transforming guest experiences in hotels! This innovative system offers multilingual access to all in-hotel needs. Visit our website for more details. 🔗https://lnkd.in/ecRAMh7k #InfoDesk #uplide #startup #productdevelopment #softwaredevelopment #hoteltech #customerexperience

UK hospitality startup Lighthouse enters unicorn club with $370M raise: London-based startup Lighthouse just raised a hefty $370mn from American investment giant KKR at a valuation of over $1bn, making it Europe’s latest unicorn tech company. The funding will supercharge the company’s ambitions to shake up the $15bn travel tech market. What’s on the to-do list? Refining its AI tools, expanding globally, and snapping up competitors through mergers and acquisitions (it has already made four). Lighthouse’s platform crunches over 400 terabytes of travel data every day, using AI to turn that ocean of info into bite-sized insights that help hotels make better business decisions. It includes data like how many… This story continues at The Next Web #technews #startupnews #eurostartups

OYO : 𝗜𝘁 𝗕𝗲𝗴𝗶𝗻𝘀 𝗪𝗶𝘁𝗵 𝗔 𝗖𝗵𝗮𝗻𝗴𝗲: OYO as a case study highlights what a new company can do in terms of making an industry revolution in a new way. As 𝗥𝗶𝘁𝗲𝘀𝗵 𝗔𝗴𝗮𝗿𝘄𝗮𝗹 started 𝗢𝗬𝗢 at the age of 𝟭𝟵, he called the challenge of building a uniform technology in the hazy budget hotel market. A few aspects that propelled OYO ahead are: –Developing a high technology platform aimed at recreating the budget-hotel sector. –Establishing a foothold in foreign markets to reach clients residing in different countries. –Forming effective relationships with property owners and making them a part of OYO’s progress agenda. 𝗠𝗲𝗲𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗦𝗶𝗹𝗲𝗻𝗰𝗲 𝗢𝗳 𝗧𝗵𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿: With the trends in the customers’ favoring of operational efficiency, obsolete prices, and great quality, the OYO was the first to notice the opportunity of the need of a simpler booking platform with end to end solutions for clients. Their technology focus helped, not only the travelers but also hotel owners who were offered tools and technology to help them optimize their prices and operations. OYO also capitalized on the need for low budget accommodation that is awash with the millennial generation’s tendency to be actively engaging with the internet. 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗿𝗶𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: The OYO has focused on its customers’ needs in marketing and has always placed emphasis on price and confidence. Their slogan, “𝗖𝗵𝗮𝗹𝗼 𝗢𝗬𝗢 𝗞𝗮𝗿𝗲𝗶𝗻,” symbolizes the ease and convenience they intend travelers to experience. They successfully managed to brand themselves as low cost and trustworthy hot 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗟𝗲𝘀𝘀𝗼𝗻𝘀: For any aspiring business, OYO offers key lessons: –Use technology to disrupt traditional industries and scale rapidly. –Focus on providing value for both customers and partners. –Stay agile and adapt quickly to changing market trends. –Build strong relationships whether it’s with customers, partners, or employees. 𝗙𝗼𝗹𝗹𝗼𝘄 Click 1 Production 𝗳𝗼𝗿 𝗠𝗼𝗿𝗲 𝗜𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗼𝗿𝗶𝗲𝘀! #casestudy #oyo #startup #innovation #hospitality #leadership #entrepreneurship #techstartup #businesssuccess

Both #ApacHotel.com and #ApacHotels.com are positioned as the leading voice in the #ApacRegion, they offer immense value for: - #Startups: A startup hotel business could use these domains to instantly establish credibility and industry authority, gaining recognition as a key player in the region.    - #Branding Tools: They serve as powerful branding assets, creating a strong, memorable identity that communicates the company's focus on the APAC hotel market. - #Existing Hotels: For an existing APAC region hotel, these domains could significantly elevate its online presence, offering a platform that resonates with the industry and region while enhancing visibility. This versatility and market alignment make these #digitalasset even more valuable, positioning them as must-have digital assets for any business looking to thrive in the #APAC hotel industry. #DigitalBranding #Keywords #SearchTerms #Hospitality #Investments #HotelProperty #CapitalPartners #PrivateEquity #HICAP #Partners

Why is Oyo's valuation dropping? Oyo, the Indian hotel startup, was once valued at $10 billion but is now seeking new funding at a 70% discount to that valuation. - The company is in talks with investors to raise $300-500 million at a valuation of $2.5-3 billion, down from its peak valuation of $10 billion in 2019. - OYO has been hit hard by the COVID-19 pandemic, which severely impacted the travel and hospitality industry globally. The company was forced to lay off thousands of employees and cut costs. - Despite the challenges, Oyo has been working on a turnaround plan, focusing on its core markets of India and Southeast Asia. The company has been renegotiating contracts with hotel owners and streamlining its operations. - Oyo is saying that they haven’t discussed lowering their value with investors. They’re focused on improving their performance and talking to investors, but no specific valuation talks have happened yet. - Oyo's founder and CEO, Ritesh Agarwal, has been leading the company's efforts to regain investor confidence. He has been transparent about the company's struggles and has outlined a clear path to profitability. - The new funding round, if successful, will provide Oyo with the resources it needs to continue its turnaround efforts and invest in growth opportunities as the travel industry recovers from the pandemic. The significant discount to its previous valuation highlights the challenges Oyo has faced and the uncertainty surrounding its future prospects in a highly competitive and volatile market. Follow Sam Pant for more such amazing content. #Valuation #Oyo #Business #Startups #Marketing

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗦𝘁𝗼𝗿𝘆 -4 𝗢𝗬𝗢 𝗥𝗼𝗼𝗺𝘀: 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 Ritesh Agarwal founded OYO Rooms in 2013, aiming to standardize budget accommodations across India. Starting with a single property in Gurgaon, the initial phase was filled with challenges, including convincing hotel owners to partner and maintaining quality standards. OYO's innovative business model and aggressive expansion strategies helped it scale rapidly. By leveraging technology to improve guest experiences and hotel management, OYO expanded to international markets. Today, OYO is one of the world's largest hotel chains, redefining the hospitality sector. @𝗨𝗦𝗣: OYO’s USP is its ability to standardize budget hotels, ensuring consistent quality and service across properties, making affordable travel more reliable. @𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸𝗶𝗻𝗴: OYO used aggressive online marketing, dynamic pricing, and technology-driven property management systems to scale rapidly. Their focus on improving customer experiences helped build a loyal customer base. @𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗼𝗿 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀: OYO’s success underscores the potential of addressing fragmented markets, the power of technology in traditional industries, and the importance of scaling quickly while maintaining quality. 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝗯𝗼𝗼𝗸 𝗼𝗳 𝗺𝗶𝗻𝗲 𝗳𝗼𝗿 𝘀𝗸𝘆𝗿𝗼𝗰𝗸𝗲𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀--𝗛𝗼𝘄 𝘁𝗼 𝘀𝗲𝗹𝗹 𝗜𝗰𝗲𝗯𝗼𝘅 𝘁𝗼 𝗲𝘀𝗸𝗶𝗺𝗼 https://lnkd.in/dN8xejzv #UrbanMobility #TransportationRevolution #OlaCabs #RideSharing #StartupStory #StartupSuccess #Ecommerce #Entrepreneurship #FlipkartJourney #Innovation #Flipkart #Starup #Startups #Entrepreneurs #Success #Management #CEO #MIndset #Business #Motivation #RounakShah #Corporattrainer #Corporatettrainer #Growthhackingtips #Marketingtips #Marketing #Growthhacking #Ola #olastory #Hospitality #OYO #TravelTech #StartupSuccess #Entrepreneurship