Fair Point GmbH’s Post

Trade shows are on fire right now! The latest report from the Center for Exhibition Industry Research revealed a whopping 15% growth in Q4 2023. This just goes to show that the power of face-to-face interactions and networking at trade shows is still going strong. Don't miss out on the opportunity to showcase your brand and connect with industry leaders. Get ready to make some serious business moves at the next trade show near you! 🔥🌟 #TradeShows #Networking #BusinessGrowth #CEIR #FaceToFaceInteractions

The world is divided into two parts: 1) companies that deal with products and companies that provide services. 2) While trade shows have been created for selling products, there has been nothing equivalent for service-oriented companies except for conferences. 3) Consider this: 1000 companies can place their products on the shelves of 1000 booths. However, only 30-50 speakers can present their services at conferences to an audience of 1000 participants. 4) This means that companies with products have solved the problem of showcasing what they produce to buyers, but service-oriented companies have not solved the problem of displaying their services. 5) This is why we have created a new format, The Leads Arena, which incorporates our event tech technologies for matchmaking and networking, along with a new format that doesn’t exist with major players like Messe, Informa, Clarion, and RX Global. 6) We are open to potential partnerships and are particularly interested in finding an investor who wants to enter the congress and exhibition market.

Hot tip: treat innovation/experimentation events just like conferences and shows: 1. If you don't have a plan, don't attend - it will be a waste of you/your folks time 2. These events and conferences are basically the same for government, they need to show engagement, they don't necessarily to engage with you 3. Qualify ahead of time whether a customer targets going to attend and arrange to engage with them at the event 4. Have a clear objective outcome for the event, otherwise the activity is the outcome and activity is just time consumption

Preparing for in-cosmetics Global? The Covalo x in-cosmetics platform connects Personal Care brands with suppliers, to bring products to market faster. And it just might become your best friend in helping you prepare for the event! How can it help me prepare for in-cosmetics Global 2024? ✅ Explore all the ingredients of the exhibiting suppliers ✅ Bookmark your relevant findings, so you can easily access them on mobile during the event  ✅ Find their stand number on the exhibitor pages, and locate them at the venue with an interactive map ✅ Inquire about exhibitors ahead of time for better conversations ✅ Explore exciting ingredients: just launched in 2024 or nominated for awards! Will the platform be available outside of the in-cosmetics events? ✅ Yes! Covalo x in-cosmetics is online, active, and up-to-date all year round! It is as helpful for your everyday product development work as it is in helping you prepare for, and make the most of, any industry event. Don't have your in-cosmetics Global ticket yet? 👉 REGISTER HERE for free before it's too late! https://lnkd.in/gGpPhiC6 #incosmetics #Cosmetics #Events #PersonalCare

These are pretty compelling stats about the continuing importance of face-to-face exhibitions and events: - 71% of SMEs have generated new business through face-to-face networking at trade shows - 82% prefer in-person compared to online events Read more here: https://lnkd.in/e9xa4R9v #Exhibitions #Networking #FaceToFaceEvents #BusinessGrowth #SMEs #InPersonEvents #ExhibitionIndustry #Marketing #EventSuccess #BusinessDevelopment #IndustryStats #EventMarketing #NetworkingOpportunities #UKExhibitions #ExhibitSuccess #B2BMarketing

New blog post on my website: "Mastering Exhibition Sales – Proven Strategies for Success" Exhibiting at trade shows, expos, and conferences offers a prime opportunity for businesses to showcase their products, engage with potential clients, and strengthen their brand presence. Despite the potential benefits, industry discussions highlight that many companies struggle to optimize their return on investment (ROI) from these events. My latest blog post explores proven strategies for mastering exhibition sales, ensuring that your efforts yield fruitful results. Find the link to the blog post in the comments section below. #exhibition #expo #tradeshow #sales

Trade Shows: Turning Challenges into Solutions Trade shows offer great opportunities but often come with challenges for exhibitors and visitors alike: logistics, costs, networking, or managing expectations. These obstacles can impact the experience and results. In the document I’m sharing, I dive into some of these common issues and practical ways to address them, making trade shows more productive and rewarding for everyone. If these challenges sound familiar, let’s talk! Follow me for more insights or reach out to explore tailored solutions for your specific needs. #tradeshows #eventmarketing #eventprofs Expo Consulting 

Did you know? Exhibitions are more than just events; they’re opportunities for growth for both individuals and businesses! Here’s how exhibitions are driving impact: 92% of attendees come to discover new products and business partners. 77% of executives find new suppliers at these events. 75% of companies agree that exhibitions generate numerous annual marketing and sales leads. 81% of attendees have buying authority, making every conversation count! Excited for your next exhibition experience? We certainly are. #AAXO #Networking #BusinessGrowth #ExhibitionPower #ExhibitionsImpact #ExhibitionStats

𝗦𝘁𝗿𝗼𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝗳𝗼𝗿 𝗙𝗿𝗮𝗻𝗸𝗳𝘂𝗿𝘁’𝘀 𝗘𝘃𝗲𝗻𝘁 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝗻 𝟮𝟬𝟮𝟯! 🚀 According to the Meeting & EventBarometer Frankfurt 2023, the city’s event industry saw a significant rebound, nearly reaching the pre-pandemic record levels of 2019. With 𝟳𝟳,𝟬𝟰𝟭 𝗲𝘃𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝟱.𝟰𝟲 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝗻𝘁𝘀 last year, Frankfurt remains a top international destination for business events, ranking among the Top 3 most popular cities in Germany. 🏙️ 79% of events were business-related, and the city attracted a high percentage of international attendees (20.2% for business events). Key sectors driving this growth include finance, pharmaceuticals, and IT. 🌍 Frankfurt’s accessibility, venue variety, and robust industry presence continue to make it a hotspot for major conferences. The entire Meeting & Event Barometer is available for download here 👉 https://lnkd.in/ePFEQF7A #MeetFrankfurt

When done right, your exhibition stand can help increase brand recognition by 76% 🌟 Want to ensure your #B2Bbrand not only stands out on the show floor but also stays memorable after a trade show? Read our blog for tips on how to turn your exhibition stand into a brand powerhouse! 💪🔥(Link in the comments)