Fairgen’s Post

Is your survey data as accurate as it should be? Even the best-designed surveys can fall victim to poor-quality responses and intentional fraud. That’s why we developed CheatSweep™, an advanced data cleaning tool built to combat fraud and maintain data integrity. Learn how CheatSweep safeguards your data by detecting and eliminating bad actors: https://lnkd.in/gjWja5ST #mrx #MarketResearch #DataQuality

🚀 Did You Know? 50% of All Online Clicks Are Fake! 🚀 Discerning genuine from fraudulent engagement has become a huge challenge. Our recent discoveries underscore a startling reality—𝟱𝟬% 𝗼𝗳 𝗼𝗻𝗹𝗶𝗻𝗲 𝗰𝗹𝗶𝗰𝗸𝘀 𝗮𝗿𝗲 𝗳𝗮𝗸𝗲. This poses a significant problem within survey research. 𝗧𝗵𝗲 𝗕𝗮𝘁𝘁𝗹𝗲 𝗔𝗴𝗮𝗶𝗻𝘀𝘁 𝗙𝗿𝗮𝘂𝗱 Fraud within survey research is not just pervasive; it's escalating in sophistication. Major global research associations are uniting to tackle this issue head-on. Why? Because the integrity of data drives the future of insights. - 46% of responses were discarded because they were deemed unreliable (Greymatter Research). - Kantar's research shows that an average of 38% of collected data is unusable due to quality concerns, with figures soaring up to 70% in some cases. 𝗥𝗲𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 The prevalence of bots and cunning fraud techniques means that traditional data cleaning methods are no longer sufficient—they catch only a third of fraudulent responses. It's time to integrate more robust, intelligent solutions to safeguard our research and ensure the authenticity of insights. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 At Qrious, we are stepping up to this challenge with advanced fraud detection technologies. Our behavioral solutions are designed to identify and filter out device-based fraud and fraudulent behaviors through comprehensive digital and in-person footprint analysis. This proactive approach ensures the data you collect is not only substantial but also of the highest quality. 🤝 To learn more, schedule a demo with Qrious today! We would love to help you. #SurveyFraud #MarketResearch #DigitalFraud #InnovativeSolutions #DataQuality

As you may imagine, we've been thinking a lot about participant fraud. 🤩 When we started discussing it, we noticed that existing anti-fraud solutions lacked sector-wide utility. Some worked only in-survey, meaning you can't build a trusted audience before you start. Others were intrusive, placing a heavy burden on participants, and in turn, impacting both recruitment and completion rates. When we designed Ayda Trust, we thought big. We wanted to build a solution that could be used industry-wide. We wanted to give researchers the ability to improve data quality from the start, by using our solution to select trustworthy participants. And we wanted to find a way to share intelligence across the whole industry, so that our solution made a real impact on participant fraud rates. We also thought about the practicalities of an anti-fraud solution. We wanted to minimise friction for participants, to avoid negative impact on recruitment and retention rates. And we also wanted to avoid adding further time-consuming ResOps tasks to research users’ already too-long lists. And last week, we launched that solution – Ayda Trust! 🎉 It’s what we hoped it would be: a fraud solution that uniquely offers the ability to assess the likelihood of fraud amongst participants before they're invited to a study, in a frictionless, non-intrusive way. A solution that, with every use, delivers more value for users, and the research industry at large. We’re excited to see the more immediate impact on our customers’ projects. But we’re even more excited to see the impact on the industry as a whole! 📉 If you’re looking for a way to reduce participant fraud and increase data quality, take 5 minutes to see what Ayda Trust can do for you: https://lnkd.in/dMDiMWiU #ParticipantFraud #MRX #MarketResearch #ResOps #DataQuality #FraudPrevention

Market research firms will send $350M directly to fraudsters in 2024.Fraud in market research has been a real problem for a long time. This year, Tremendous set out to clarify just how big the problem has gotten.We found that some market research firms are getting totally fleeced, losing 20% of their spend to fraudsters. That means $1 out of every $5 they spend goes to scammers.These are massive losses.But there are ways market research firms can put an end to it.In our new article, we dive deep into the extent of fraud in market research. And we recommend actionable ways market research firms can stop the bleeding. https://lnkd.in/dUF-uMW4

Market research firms will send $350M directly to fraudsters in 2024. We all know fraud in market research is a problem. So Tremendous recently set out to learn just how big the problem really is. We learned that some market research firms are getting totally fleeced, losing 20% of their spend to fraudsters. That means $1 out of every $5 they spend goes to scammers. These are massive and avoidable losses. In our new article, we dive deep into the extent of fraud in market research. And we recommend actionable ways market research firms can stop the bleeding. https://lnkd.in/g6m_NWqQ

Market research firms will send $350M directly to fraudsters in 2024. Fraud in market research has been a real problem for a long time. This year, Tremendous set out to clarify just how big the problem has gotten. We found that some market research firms are getting totally fleeced, losing 20% of their spend to fraudsters. That means $1 out of every $5 they spend goes to scammers. These are massive losses. But there are ways market research firms can put an end to it. In our new article, we dive deep into the extent of fraud in market research. And we recommend actionable ways market research firms can stop the bleeding. https://lnkd.in/gP93FwjG

2.9 billion reasons to be concerned about the latest breach with The National Public Data (NPD). 🔓   The NPD has finally acknowledged the data breach that has been the subject of speculation for weeks. In a brief statement, they confirmed the breach, outlined their remediation efforts and vaguely committed to improving their practices in the future. For a detailed analysis of what sets this breach apart, the types of data that were exposed, and what affected individuals should do, check out our latest article by Daniel Hooven. Click the link below to access the article. 👇

Some market research firms are losing 20% of their spend to fraud. That means $1 out of every $5 they spend on incentives lands in the hands of a scammer. This is one of the many striking findings of Tremendous’ new research into market research fraud. In a new article, we uncover how large the problem of fraud in market research has grown in recent years. And it’s gotten bad. 3 market research firms are collectively losing $2 million to fraud per year. But there are ways firms can crack down on fraud. We recommend several actionable steps firms can implement today that could save them hundreds of thousands of dollars annually.

Cybercriminals adapted quickly in 2023, using third-party attacks and more. Discover top insights and data-based trends on the most exploited channels and evolving fraud types in APAC region with our latest infographic. Download this report by LexisNexis Risk Solutions now! https://lnkd.in/dPQPt-6y This report shares key data-based trends, including: -The channels most exploited for digital fraud transactions -The top three fraud types in APAC compared to last year -The changing landscape for human-initiated and bot-automated attacks -Sector-by-sector analytics on digital fraud developments Bushra Yousuf Ravi RATHOR Avinash Tanna Dev R Arun Manivannan Suresh Vytla Silvon D'mello Preet Prakash Sweta Chauhan Bina Menon, PMP® Cameron Church Sagun C. Juliana Dias

Let’s chat about the analytics behind fraud detection. #Fraud_detection #Fraud_application #Splunkplatform