Kate and Molly 🧚‍♀️’s Post

Universal Truths of Marketing These truths apply to all. Universal truth #1: We are all selling something. Universal truth #2: We all have a brand to be aware of and care for. Universal truth #3: We need to understand the thoughts, behaviours, feelings and emotions of our audience. Universal truth #4: We all need to have a clear sense of purpose to unlock new levels of success for our brands.

In today’s fast-paced world, the way you connect with your audience can make all the difference. Whether your strategy is focused on status and competition or trust and authenticity, the choice of approach speaks volumes about your brand. Let’s break down Ego-Based vs. Soul-Based Marketing and see which resonates with you! #MarketingStrategy #BrandAuthenticity #EgoVsSoul #SoulBasedMarketing #EgoBasedMarketing

Understanding social identity is key to crafting effective marketing strategies. Our latest blog explores how social identity influences consumer behavior and how brands can leverage this knowledge. https://lnkd.in/dXujyPPY Powered By Socity®️ #Citycast #Citycasters #JoinTheRevolution #Marketing #Communication #Business #Ethiopia #Socity

As marketers, we often get caught up in the numbers and metrics. But sometimes, we need to step back and remember the true magic of what we do - connecting with people on an emotional level. Emotions don't just drive actions, they drive lasting connections. From the nostalgia of an old jingle to the joy of an unexpected surprise, emotionally resonant marketing has the power to capture consumer's hearts and build unbreakable brand loyalty. I'd love to hear from you - what are some of your favorite ad campaigns that really struck an emotional chord? Share in the comments below! Let's celebrate the human side of marketing. 🎉 #EmotionalMarketing #BrandConnection

When it comes to generational marketing, you might not have the right strategy. Generational labels put consumers into a box that they might not fit into, wasting your efforts. A targeted 1:1 approach will always result in stronger engagement. Want to learn more? Check out ADWEEK's article: https://lnkd.in/g9GXR_Fg #MarketingInsights #MarketingTrends #GenerationalLabel

Today, consumers are constantly bombarded with ads and messages. That's why Larry Kim Founder & CEO of Customers.AI reminds us that as marketers, it's crucial to communicate in a way that truly resonates. See for yourself how Reception Marketing revolutionizes brand engagement and builds trust. https://bit.ly/4bYfAo3

It's fascinating to see how this brand leverages the context of cultural moments and social media trends to connect with Gen Z. This approach blends digital savvy with offline experiences, creating a sense of community, resonating with Gen Z's desire for authenticity and connection. #BrandStrategy #GenZ #Sustainability #Marketing

The Art of Subtlety in Marketing🎙️ Speak the truth directly, and people may doubt you. But let them uncover it on their own, and you've earned their unwavering belief. This is the magic of subtle marketing. Create a breadcrumb trail of value without being obvious. When your audience feels they've made the discovery themselves, they become advocates for your brand. #MarketingStrategy #CustomerJourney #ValueDiscovery #wizardofads

In a world obsessed with virality and algorithms, it's easy to get lost in the noise. But here's the truth: no amount of marketing magic can replace being undeniably good. Your brand isn't a hashtag, it's a promise. A promise of quality, of impact, of making a real difference in the world. So, focus on crafting that promise, on delivering on it, and on letting your genuine goodness shine through. The rest? The buzzwords, the trends, the flashy campaigns - they'll come and go. But your core values, your dedicated commitment to excellence, that's something that resonates, that builds trust, that makes you undeniably good. So, let's enhance the conversation. Let's celebrate the brands that stand for something, that prioritize substance over smoke and mirrors. What does it mean to be undeniably good in your industry? Share your thoughts in the comments below! #buzzwords #marketing #socialmedia #inspirational #marketingtips #creativeagency

This week, let's delve into the transformative world of purpose-driven marketing—a strategy that goes beyond selling products to make a meaningful impact on society and the environment. In an era where consumers crave authenticity and social responsibility, purpose-driven brands stand out by aligning their values with larger societal causes. Join me as we explore the power of purpose in driving brand loyalty and authenticity. What do you think drives consumers to connect with purpose-driven brands on a deeper level? #purposedrivenmarketing #marketing101 #marketing