Falcon's Creative Group’s Post

Getting into the mind of your ideal customer is everything. As a B2B SaaS marketer, your product team has likely been running prototype or other usability tests. How can this help you as a marketer? Use recordings. By watching these recordings, you can listen as users talk through their experience while interacting with your product. Here’s why this is invaluable: 💬 It gives you terminology insights. Users naturally reveal the language they use to describe features and experiences. This helps you speak their language and fine-tune your messaging to resonate with your ICP. 🤔 It helps you understand user perceptions. Hearing real-time feedback gives you clarity on what users love, what confuses them, and where their pain points lie. This allows you to align your marketing with their actual experience, not assumptions. 🤝 It helps you communicate value. Listening to users talk about how your product addresses their pain points helps you better explain how your product solves their issues—making your messaging more impactful. By leveraging think-aloud recordings, we’ve been able to craft messaging that truly speaks to our audience’s needs and expectations, driving better engagement and clearer communication. Want to try it? It’s now publicly available on Lyssna.

🚨 Introducing our newest feature: Recordings! 🚨 Now you can capture your participants’ audio, screen, and/or camera during unmoderated testing, giving you deeper insights into their experiences and emotions. Use think-aloud protocol to hear users’ thoughts as they navigate tasks, and spot pain points more easily. Recordings work across various test types—prototype, card sorting, tree testing, navigation, and more. With Recordings, you can: 👀 See and hear your users’ experiences as they navigate through your tests 🧐 Identify issues and errors more effectively 💡 Share real user experiences with your team to foster empathy and buy-in 🚨 Recruit users from your own network or from Lyssna’s on-demand panel of over 530,000 participants. #UXDesign #UserTesting #ProductDevelopment #ThinkAloud #NewFeature #Lyssna

New look, new experience! At CodeRelix, we’re excited to have collaborated with Sky High Events to breathe new life into their online presence! Their website now boasts a sleek, modern design with user-friendly navigation that looks great on any device, whether desktop or mobile. Our approach included: Design Overhaul: We gave the visuals a complete refresh to capture Sky High Events' vibrant, professional energy. Enhanced Responsiveness: Ensuring flawless performance across all devices was key, so we fine-tuned every detail to provide smooth, engaging interactions on mobile, tablet, and desktop. Optimized User Experience: Our goal was to make event browsing intuitive, with organized, easy-to-find information that guides visitors effortlessly. Proud to have helped Sky High Events better connect with clients, and we’re excited to see them shine online! Visit their site here and explore the transformation! #WebsiteRevamp #UserExperience #Coderelix

⭐Experience the Web Like Never Before: BL Widget 🌟 As a visually impaired person, navigating the digital world can often feel like a daunting challenge. But with BL Widget, we've turned that challenge into a seamless experience! At BlindLook, we understand the unique needs of the visually impaired, and our AI-powered accessibility solution is designed to make websites truly accessible. Imagine visiting a website where every image is described, every text is readable, and navigation is effortless, all without needing any help. That's the reality with BL Widget. It's more than a tool; it's a gateway to independence and confidence online. With features like text-to-speech and screen reader compatibility, BL Widget allows you to explore websites just like anyone else. No more guessing or missing out on information—BL Widget ensures that everything is within reach, clear, and accessible. For the visually impaired community, this means more than just easier access; it's about being included, valued, and respected in the digital space. It's about having the same opportunities to shop, learn, and connect as everyone else. Join us in celebrating a more inclusive digital world with BL Widget! Let's break down barriers and open up the internet for all. 🌐✨ #Accessibility #DigitalInclusion #BlindLook #BLWidget #VisuallyImpaired #Inclusivity #EqualAccess #SocialImpact

As we navigate the shifting landscape of AV connectivity, collaboration and open communication between tech developers, content creators and consumers is key. Check out our latest blog, where we explore these changing trends and dive deeper into the benefits and challenges of having everything interconnected. https://loom.ly/NyEQlxY #AVTech #WeGotYou #AvTweeps #AudioVisual

In a world of bytes and pixels, we craft experiences that leave a lasting impact. Discover the art of digital with us! #UXfirstStudio #OnlinePresence #DigitalMarketing #BusinessGrowth #TechInnovation #CreativeSolutions #DigitalAgency #BrandDevelopment #DataDriven #CustomerExperience #ElevateYourBrand #ModernBusiness #CuttingEdgeTech #DigitalSolutions #InnovativeTechnology #GraphicDesigning #MobileApplication #Flutter #VideoAnimation

Ever thought about mixing computer-generated stuff with real-life scenes? With just a bit of prep, you can totally nail it and create some amazing shots. Give it a try and see the magic happen! Have you experimented with this before? What kind of scenes or elements would you like to blend together? Share your ideas or experiences in the comments! #CGI #MixedReality #DigitalArt #VisualEffects #CreativeProcess #InnovativeArt

As a team we believe in continious research and making life better for everyone via our design efforts. Recently, we put together some work on how play enables people to work together better, when it compliments the system! Few learning that we wanted to share, and we would love to hear what you think about play at workplace :) #DesignforPlay #systemsdesign #designstudio #productdesign #uiux

Perceivable: Ensuring that all users can perceive the information being presented. Operable: Designing interfaces that all users can navigate and interact with, regardless of their physical abilities. Understandable: Creating content that is clear and easy to comprehend for all users, regardless of their cognitive abilities. Robust: Building content that can be reliably interpreted by a wide variety of user agents, including assistive technologies. 🌐💡 #WebAccessibility #DigitalInclusion #DigitalAccessibility #WCAGCompliance #A11y #InclusiveDesign #AccessibilityMatters #TechForAll #DisabilityInclusion #AccessForAll #UniversalDesign #AccessibleTech #EqualAccess #BarrierFree #AccessibleWeb #InclusiveTechnology #WebForEveryone #DesignForAll #AccessibilityFirst #TechInclusion #DigitalEquality #BarrierFreeAccess #EmpowerThroughAccess