Fanatics’ Post

🏈 Week 5 National Football League (NFL) Sponsorship Recap 🏈 Check out the top teams, brands, and partnerships from this week (10/01/2024 - 10/07/2024)! The Highlights: 🚀 Wii Console (yes, the Wii you know and love) came in 5th for the most engaged with brand this week after the Lions released a creative video calling out their win against the Seahawks. Watch it here: https://lnkd.in/gWW45e_7) 🚀 The Baltimore Ravens and M&T Bank topped the ranks this week for both top partnerships and team engagement, bringing in more than $116K for the brand and 3.1M engagements for the Ravens. 🚀 Ford Motor Company has continued to top the brand engagement rankings. The Houston Texans x Ford H-Town uniform partnership helped them quadruple their value from our Week 4 rankings. The NFL has continued to pump out some impressive content, engagements, and value over the past few weeks. We can't wait to see what happens next week. #NFLWeek5 #SponsorshipRecap #Trajektory #SponsorshipValuation

Keep your teams warmer with FBS sports gear Sports agency owners and managers, team managers, club leaders, and school coaches—get your athletes winter-ready with FBS custom hoodies and tracksuits! Keep your team warm and stylish while fostering unity. Start customizing your team’s gear today at friendbrotherssports.com! #FBSWinter #TeamUniforms #CustomSportswear"

🏀 The National Basketball Association (NBA) DUNK CONTEST 2.0 TV ratings are melting away as fans are so over load-management, an 82 game schedule is excessiveness in these modern times and the abundance of player movement is causing motion sickness “The League” is in need of revisions, innovation and creative thinking to enhance its positioning Yes, BASKETBALL is surely becoming a global game with more fans living outside of America, League MVPs now hold foreign passports and the last two #1 draft picks speak French as a first language But the code still hasn’t been cracked on building an international player’s Signature SNEAKER that makes impact SECOND PLACE: The National Football League (NFL) remains the dominant league in US and on the world stage it is all about GLOBAL FOOTBALL Competitors never settle for SILVER..... Then there is the NBA ALL-STAR game, once a prized event with a solid run of super stars has become Horse Play And did I mention the DUNK CONTEST (DC)⁉️ Once upon a time the launch pad for the greatest SNEAKER franchise in the history of the industry, today reduced to a G-League venture Can we say❓ “Cultural Moment” that just shouldn’t be missed Especially considering BASKETBALL SNEAKERS lackluster PERFORMANCE, that once held SUPREME KOBE was the last HOFer to participate in the DC, deflating the “AIR” out of the industry on multiple levels #Costly So how can we solve❓ 👀 Imagine if: ▪️ANT = adidas ▪️ZION = BRAND JORDAN ▪️JA = Nike 📽️ Competed in a $3 MILLION DUNK CONTEST 〰️ https://lnkd.in/e44UZvrA 💰 Each Brand puts up a MILLION Dollars 🏆 MILLION to WINNER 🤲🏾 $2 MILLION to DUNK CHAMPION's Charity of Choice #SNEAKERbrandDUNKcontest Minnesota Timberwolves New Orleans Pelicans Memphis Grizzlies Foot Locker

⚾ Barnes & Thornburg LLP | BT Atlanta Ladies-Night-Out with summer associates at the Atlanta Braves – and “Braves Win! Braves Win! Braves Win!” (Anyone remember that? Throw-back to 1992 📼📟💽💾🎮.) ✅ #Intellectualproperty (#IP) rights of #inventors 💡 and creators are the crux for sporting business transactions that drive industry growth 📈 and improve spectator experiences. As an example, here are 3 types of IP rights related to baseball. ✅ Utility #patents for #baseball equipment and video 📹 analytics encourage advances in technology and improve athlete safety 🦺 and performance. ✅ #Trademarks for names and logos promote strong 💪 brands that create valuable assets essential for commanding customer loyalty 🙏 and driving business revenue. ✅ Design patents for the aesthetic appearance of baseball bats, gloves 🧤, and cleats help companies differentiate themselves from competitors through innovative 💡 appearances, which strengthens 🏋️♀️ their brands. ✅ All of these rights can be strategically licensed to sports ⚾🏀⚽🏈organizations or other sporting goods companies, further providing a source of business revenue 💹. GO BRAVOS! #IPAttorney #PatentAttorney

At the end of this past week, we witnessed a historic announcement between ENGELBERT STRAUß GMBH and Major League Baseball (MLB) that will have the company's logo appear on players' helmets during the playoffs and become the Official Workwear Partner of the league. So we jumped at the opportunity to answer the question: What could Strauss end up seeing in broadcast marketing value as a result of their investment? In the attached analysis, we went ahead and leveraged past helmet partner exposure witnessed from already played international games in Seoul and Mexico this season to predict helmet durations, then leveraged 2023 MLB playoff commercial spot rates to determine equivalent value a brand would need to invest in order to appear along such high demand programming. The beauty part is that we are already tracking every single brand/logo that appears in sports broadcasts...whether that be a sponsor, advertiser, team or network logo...so we can make predictions on new assets that become available because we already have existing logos as proxies. Curious how much value you might be able to generate for newly available inventory in your league? Let's have a chat! Read more about this partnership via Sports Business Journal: https://lnkd.in/g9HzMN55 #measurement #playoffs #workwear #helmets #sponsorship #mlb #linkedinsports #sportsbiz

Major League Baseball (MLB) plans to make changes to polarizing uniforms no later than start of 2025 season. Nike was at fault for the flawed MLB uniforms that drew criticism and ridicule when they were first unveiled in the springtime. However, the issues with the uniforms will be addressed by the start of the 2025 season, thanks to the advocacy of the MLB Players Association. ESPN cited a memo distributed to the players by the Association that reported the changes would include more giant letters on the back, fixing mismatched gray tops and bottoms, and addressing the Nike jersey’s tendency to collect the sweat from the players and how the pants and shirts are very much see through. Nike was at fault for the uniform problems, and Fanatics, the uniform manufacturer, was not to blame. According to ESPN, Nike took over as the MLB’s official uniform supplier in 2019 as part of a 10-year, $1 billion deal. However, Fanatics took the brunt of public criticism of the uniform, which has also been a partnership between the MLB and the players' union. The players' uniforms were now worn during the 2023 All-Star Game but were not fully rolled out until this year.  By: Josh Peter USA TODAY #MLB #MLBPlayersAssociation  #Nike #Fanatics #ESPN  #AllStarGame #2024season  #USAToday #changes #uniforms

Looks like Steph Curry isn't just a master on the court - he's got some business savvy too! Following his epic performance and gold medal win with Team USA at the Paris Olympics, Curry's signature "Night Night" celebration has taken on a life of its own. Now, according to Bleacher Report, the Golden State Warriors' star point guard has filed a trademark application for the French translation, "Nuit Nuit." Beyond the Buzzer Beater: 🔋 From Celebration to Commerce: This move suggests Curry might be looking to capitalize on the viral phrase through merchandise or other ventures. 🔋Smart Branding Strategy: Trademarking "Nuit Nuit" protects Curry's ownership of the phrase and gives him control over its commercial use. 🔋Building a Brand Empire: This could be a strategic move to build a personal brand beyond basketball, similar to LeBron James' "Just A Kid From Akron" trademark. How can athletes best leverage their on-court persona for commercial success? Share your thoughts and ideas in the comments! #NuitNuit #Trademark #Olympics #Basketball #Branding #Business #jcip #jcipmy #crossborder #unconvetional #iplegacy

Client need to invest in #brandequity #creativedirection #creativeagency #creativedesign #creativedesigner #graphicdesigner Idy KHUNG Idy Khung Idy creative Chameleon

Simple and effective. Out of home need not be complicated or techy. Often times it’s all about placement, context and messaging. #OOH #outofhome #outdooradvertising

Your apparel partner matters. Follow the link below to view the article. MLB takes ‘Fanatics Experience’ to next level, which is a plummet https://lnkd.in/gX-drfCk