Fare Buzz’s Post

Travel brands can't afford to ignore Gen Z travelers. This is a segment that prioritizes travel over traditional consumer goods & services, taking an average of 3 leisure trips per year. They are also going to be the big spenders of tomorrow, so if you catch them early and create unforgettable experiences that they will love to share, you can build loyalty among this rapidly growing travel segment. So the question is: What do Gen Zers value, and how can you attract them to your travel brand? Dive into our latest blog post to find out: https://lnkd.in/dT6Z7NsU #GenZ #GenZtravel #traveltrends #travelindustry #authenticexperiences #travelmarketing

My 24 yo & I often chat about life, travel, and prioritizing what matters most and I'm always blown away by how he and his friend group place experiences above all else. They'll forego whatever they must in order to make that happen. So it was no surprise to see Tripadvisor's 𝑇ℎ𝑒 𝐸𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒 𝑜𝑓 𝑇𝑟𝑎𝑣𝑒𝑙 survey reveal that 67% of travelers favor experiences over possessions. Dive into the data to explore the reasons behind the rise of meaningful journeys: 𝗁𝗍𝗍𝗉𝗌://𝖻𝗂𝗍.𝗅𝗒/𝗍𝗋𝗂𝗉𝗌_𝗋𝖾𝗉𝗈𝗋𝗍 #PersonalGrowth #Travel #Experiences

🧐 Ever wondered what type of travellers are interested in your experiences? Research by Skift and McKinsey found that 63% of travellers consider activities and things to do as an important factor when considering a trip. 🙌 They also identified five different consumer groups when it comes to on-trip experiences. These groups seek different types of experiences, will book at different times and are inspired by a variety of travel content. We've put together our top tips for appealing to each traveller group to help you capture more demand. Take a look below 👇 #Travellertrends #ExperiencesIndustry #ToursandActivities

From the moment someone starts dreaming of their next adventure to the moment they share their experiences online, travel unfolds in five key stages: 💭 Dreaming: The inspiration phase, often driven by social media, where destinations are added to the bucket list. 📝 Planning: This is when travelers start researching destinations, itineraries, and logistics. 🎟️ Booking: The commitment stage (securing flights, accommodations, and activities). 🌎 Experiencing: The part travelers look forward to the most, often shaped by recommendations from travel websites. 📱 Sharing: Travelers relive their experiences and inspire others by sharing their journeys on social media. For brands in the travel industry, understanding these stages is crucial to creating content that resonates with travelers at every step of their journey. Is your content speaking to travelers at the right stage? Learn how to optimize your strategy to engage them from dreaming to sharing! #TravelWriting #TravelIndustry #TravelMarketing #DigitalNomadLife

✈️𝑨𝒔 𝒘𝒆 𝒎𝒐𝒗𝒆 𝒊𝒏𝒕𝒐 𝟮𝟬𝟮𝟱, 𝒕𝒉𝒆 𝒕𝒓𝒂𝒗𝒆𝒍 𝒍𝒂𝒏𝒅𝒔𝒄𝒂𝒑𝒆 𝒊𝒔 𝒆𝒗𝒐𝒍𝒗𝒊𝒏𝒈, 𝒘𝒊𝒕𝒉 𝒄𝒐𝒏𝒔𝒖𝒎𝒆𝒓𝒔 𝒔𝒆𝒆𝒌𝒊𝒏𝒈 𝒎𝒐𝒓𝒆 𝒎𝒆𝒂𝒏𝒊𝒏𝒈𝒇𝒖𝒍, 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒛𝒆𝒅 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆𝒔. ✈️ Whether it’s uncovering hidden gems or prioritizing wellness and safety, travellers are looking beyond the traditional and venturing into new territory. Here’s a look at the top 5 travel trends for 2025, and how the Port Macquarie region—and DVINE Experiences—offer exactly what today’s traveller is searching for. #DvineExperiences #FamilyFun #PortMacquarie #bestdestination #travel2025

TRAVEL ACTIVITIES & EXPERIENCES IN FOCUS. There's a lot of talk in the industry about experiences shaping travel demand, so we looked at which activities top the list for Brits. Travellers are seeking a blend of cultural immersion, adventure, relaxation, and luxury in their travel choices. Understanding preferences of travellers (and even more importantly - your target audience) is key to crafting experiences and destination messaging that resonates. Full article here: https://shorturl.at/cjtDG #TravelTrends #AdventureTravel #LuxuryExperiences #IndustryInsights #YouGov Hoang Nguyen

We have just launched “GetYourGuide Unlocked,” our biggest product release ever for our experience partners. 💥 These new and improved features are designed to supercharge your business, whether you have an independent walking tour company or are part of an established travel brand. From faster product creation to enhanced analytics, they are here to help you make the most of the  peak travel season ⛵ Plus, also perfect just ahead of summer is our insights-packed Spring 2024 Travel Experience Trend Tracker, which reveal the trends and takeaways you should consider as more travelers focus on experiences and things to do. In fact, our study found that 9 in 10 travelers plan to spend the same or more on travel activities, despite economic uncertainty. 💵 Check out the link below for more! ↘️ #GetYourGuideUnlocked #TravelTrends #GetYourGuide #TravelInsights

🌏 Personalized Travel Experiences In a world where every traveler seeks a unique journey, personalization is key to attracting and retaining customers. Using data insights, you can now tailor your marketing messages and travel packages to suit individual preferences—offering exactly what your guests desire. 🎯 Why is this important for Tour Companies? Personalization boosts engagement and satisfaction. Travelers are more likely to book tours that reflect their specific interests—from cultural immersion to adventure-packed itineraries. At My Local Passion, we help you craft highly targeted marketing strategies that speak directly to the needs of your audience. Whether it’s family vacations or solo adventures, we ensure your packages resonate with every traveler. Ready to take your marketing to the next level? Let’s talk about how we can help you offer personalized travel experiences that convert! 📧 Contact us via email: info@mylocalpassion.com #TravelPersonalization #TourismTrends2024 #DigitalMarketing #MyLocalPassion #ThaiTourism #TravelExperience #AsiaTourism #Singaporetourism

We’ve just launched “GetYourGuide Unlocked,” our biggest product release ever for our experience partners. 💥 These new and improved features are designed to supercharge your business, whether you have an independent walking tour company or are part of an established travel brand. From faster product creation to enhanced analytics, they are here to help you make the most of the  peak travel season ⛵ Plus, also perfect just ahead of summer is our insights-packed Spring 2024 Travel Experience Trend Tracker, which reveal the trends and takeaways you should consider as more travelers focus on experiences and things to do. In fact, our study found that 9 in 10 travelers plan to spend the same or more on travel activities, despite economic uncertainty. 💵 Check out the link below for more! ↘️ #GetYourGuideUnlocked #TravelTrends #GetYourGuide #TravelInsights