Some of my best friends are brands. | Leading Creative Solutions at Carmine Street Media | Author of Relationships Are Currency and The Producer Mindset
Here is an example of some of my unmixed music selections chosen for two luxury hotel clients between the 4 pm-9 pm weekday time slots.
Selecting music that aligns with the hotel's ambiance, the style of language used in multiple touchpoints when communicating with guests, and the level of sophistication the hotel endeavors to embody is essential for establishing a consistent and compelling brand narrative.
#LuxuryHospitality#BrandIdentity#SensoryBranding
I have always been as honest as I can be about marketing and brand activities
Our discipline is highly subjective, despite its range of real principles and actual "rules". Unlike what many CEO's or even CMO's believe, great brand building is as much art as it is science
Being in the crayons business, as some execs call their marketing department, has nothing to do with good design. It has as many principles as that of a CA. It is just less boring
If your marketers are in the crayons business, please fire them
Design science has very clear principles. The same as other serious disciplines. Hence why I never regret having done a PhD and six other courses (I seem to be an eternal student), as one needs to remain updated as to changes in the principles of a discipline. Science underpins art
A colon does not move to another place because the doctor changes. The rules of design do not change because of likes, and dislikes. Even worse, some agency execs that know nothing about these issues, undermine marketing as a discipline. They become resellers of new trinkets. Yet you don't know what you don't know
To remain up-to-date is a hygiene factor, not a client solution
Principles tend to remain similar, despite the toolkit changing, and hopefully evolving
Marketing still needs to convey a message able to drive brand value and sales. We may tamper with the mechanisms of it to make it better and more efficient, but unless it inspires and drive sales, it remains an academic folly
So, if done well, serious thought went into it
Not only is Nathan our best designer in SA❤️👊🏼, he simply gets on with what he loves, day-after-day. Yet, he remains true to his craft. If he was an exec of a typical agency group, he would have become a flying suitcase, presenting the latest gadgets to unsuspecting clients with real problems
He gets his own hands dirty
I absolutely love this new work, the strategy, the idea, and the execution. It indicates how deep thinking translates into magic, inspiration and driving sales
Different kinds of solutions based upon known principles
Beyond this, it proves what the industry now fails in, that ideas must be agnostic, not just based upon the latest technology. Very few companies succeed in getting this right. We sell clients libraries of new tools, not ideas that will change the trajectory of their business
Well done Grid and Nathan... this time you even made this golden-oldie sit-up
I need to ask, why is this so rare? Agencies are not peddler's for the ideas of others, they require unique insight to translate into exceptional ideas, devoid of channel or technology principles. Or even whether AI was involved, as AI in its current state, is a hygiene factor
Thinking is sorely missing from marketing. Now wonder the consultants are overtaking agency groups
Go for it!
#ideas#creativity#sales#strategy#creativity#performance#experiential#customerexperience#customercentricity#cx#insight#design#art#cmo#ceo
We invite you to awaken your senses and ignite your imagination as you step into the wonderful, whimsical, decadent and daring world of The Luxurious Marble Circus.
A two-day food and music extravaganza unlike anything you’ve experienced before. https://lnkd.in/d_fzaRiW
For all the delicious details, follow @luxuriousmarblecircus and visit
https://lnkd.in/d_fzaRiW.
#luxuriousmarblecircus
Grid Worldwide
This one's for all future couples. How do you choose the BEST DJ for your wedding? Owner and DJ Tyler Ross describes that there are different DJs for different couples. The DJ and the couple MUST mesh well in order to create the best experience.
https://lnkd.in/eqRkS6QG
The Secret Ingredient to a Memorable Property Tour
In today’s market, it’s the personal touches that leave a lasting impression. Imagine arriving to a home tour where soft music sets the scene, a fresh scent fills the air, and a handwritten note welcomes you by name.
It’s these small, thoughtful details that help clients feel connected—not just to the property, but to the experience. A curated playlist, personalized insights on the neighborhood, or even a simple gesture of welcome can make clients see themselves in the space.
Let’s turn tours into memories by adding that personal touch. It’s more than a showing—it’s a moment they’ll remember.
#PropertyTour#ClientExperience#RealEstateTips#PersonalizedService#MemorableTours
Music in Hospitality 🏨
Background music in hotels does more than just fill silence—it can shape the entire guest experience. 🌍 Whether it's relaxing tunes in the spa or upbeat sounds in the bar, the right music enhances the atmosphere. What does your hotel sound like?
#HospitalityMarketing#HotelExperience#GuestExperience#MusicInHotels#IbizaSongs
