FDC’s Post

As an Account Executive at FDC, I have learnt firsthand how important it is to track the right metrics to keep growing. LinkedIn is an incredible platform for expanding your brand and connecting with the right audience—if you know how to make sense of the numbers. Here are some ways I approach LinkedIn metrics to drive real results: • 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐌𝐨𝐬𝐭 – Likes and comments go beyond visibility; they’re signs your content is connecting. It’s worthwhile monitoring these closely to understand what resonates.  • 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐕𝐢𝐞𝐰𝐬 – Regularly checking profile views shows you if your content and profile updates are drawing interest from the right people.  • 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐆𝐫𝐨𝐰𝐭𝐡 – Growth is great, but relevance is crucial. Focussing on building a network that aligns with your goals is always necessary. • 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 -  Analyzing which posts perform best helps tailor future content to what your audience values. Consistently tracking these metrics will allow you to fine-tune your strategy, improve engagement, and expand your professional network the right way. How do you make the most of your LinkedIn metrics?