feat.’s Post

Are these true innovations or just gimmicks? It seems like many brands are struggling to find real innovation, so they mash up products with other brands, spend oodles of money on development and marketing, and call it "innovation." Here’s the difference. You be the judge: 🌍 Real Innovation: 💡 Solves Real Problems: Addresses genuine needs, improving lives and efficiency. 💡 Long-Term Impact: Creates lasting value, setting new standards or driving industry shifts. 💡 Scalable: Can grow and evolve, fitting into broader applications. 💡 User-Centric: Based on user insights, ensuring practical and enhanced experiences. 💡 Sustainable: Continues to provide value as markets and technologies evolve. 💡 Economic Value: Generates cost savings, efficiency, and new revenue streams. 🦄,Gimmicks: 🎩 Surface-Level Appeal: Focuses on aesthetics or novelty without solving real problems. 🎩 Short-Lived: Quickly loses appeal as novelty fades. 🎩 Lacks Depth: Designed to attract attention rather than offer practical solutions. 🎩 Marketing-Driven: Created for buzz or quick sales, not user needs. 🎩 Limited Usefulness: Offers little long-term value or scalability. Plant-Based Meat Alternatives, Sustainable Packaging, Waterless Personal Care Products, Eco-Friendly Cleaning Products are all recent examples of Real Innovation. #innovation #shoppercentric #improvinglives #sustainability #realneed #helpsconsumers #nogimmicks

📈 Will the OREO and Coca-Cola partnership deliver commercially? Only time will tell, but one thing is certain: this collaboration has sparked a conversation about the evolving playbook of brand partnerships. Are we entering an era where mega-brands joining forces is less about risk mitigation and more about generating excitement for entertainment's sake? It's a question worth exploring. 🤔 #BrandCollaboration #Innovation #BrandStrategy #Marketing

This is just beautiful, from the strategy to execution.

📈 Will the OREO and Coca-Cola partnership deliver commercially? Only time will tell, but one thing is certain: this collaboration has sparked a conversation about the evolving playbook of brand partnerships. Are we entering an era where mega-brands joining forces is less about risk mitigation and more about generating excitement for entertainment's sake? It's a question worth exploring. 🤔 #BrandCollaboration #Innovation #BrandStrategy #Marketing

📈 Will the OREO and Coca-Cola partnership deliver commercially? Only time will tell, but one thing is certain: this collaboration has sparked a conversation about the evolving playbook of brand partnerships. Are we entering an era where mega-brands joining forces is less about risk mitigation and more about generating excitement for entertainment's sake? It's a question worth exploring. 🤔 #BrandCollaboration #Innovation #BrandStrategy #Marketing

📈 Will the OREO and Coca-Cola partnership deliver commercially? Only time will tell, but one thing is certain: this collaboration has sparked a conversation about the evolving playbook of brand partnerships. Are we entering an era where mega-brands joining forces is less about risk mitigation and more about generating excitement for entertainment's sake? It's a question worth exploring. 🤔 #BrandCollaboration #Innovation #BrandStrategy #Marketing

Great quality branding that stands out and leaves a lasting impression.

✨ Friday Fun Fact ✨ Did you know that Dunkin' Donuts changed their name to just Dunkin' in 2019? This is a great example of why re-naming can be a game changer 🎇 Having moved away from donuts being their main attraction, the name Dunkin' Donuts was no longer an accurate representation of the brand. They are now focused on evolving Dunkin' to being the premier beverage-lead on-the-go brand, so they had to simplify their name to better represent this 💡 #strategy #brandstrategy #brandnaming #branddevelopment #branding

“Smirnoff was created for the people, not the czars, and that's something that we've kept top-of-mind throughout the many decades that the brand has been around," says Stephanie Jacoby, Diageo's senior vice president for vodkas. 🍸 Sold in over 180 countries, Smirnoff is the world's number one vodka brand, and it intends to continue to stand alone under its 'We do we' platform. 🌏 Leading the charge, she speaks with Jennifer Small about reshaping the brand post-pandemic, recent campaigns created under the platform and appointing its chief vibes officer, Troye Sivan. She also talks about the ongoing partnership with McCann Worldgroup, the importance of the rising ready-to-drink cocktail sector and reveals various details about the lessons she's learned working within the global drinks-maker. Read the full piece, for free, via the link in the comments below courtesy of Creative Salon Worldwide 🍻 #marketing #smirnoff #diageo #CMO #advertising #creativity #troyesivian

Last week's announcement by Diageo of a 2,000-bottle consumer trial for their Baileys brand in mini format (80ml) adds to an increasing number of paper bottle trials and pilots in development and in-market. Here are some that we have tracked on ThePackHub's Innovation Zone platform. #packaging #packaginginnovation