Felicity Carson’s Post

A dynamic marketing environment demands dynamic Marketing Governance. But new or amended Marketing Guidelines and processes are only effective when teams put them to use. Depending on the situation, best practices to drive uptake can include simple but effective: • Communications programs • Influencer activation • Case studies • Playbooks • Training support • Resistance management • Incentives and recognition How do you manage changes to your Marketing Governance and Guidelines? #PharmaMarketing #MarketingGovernance #ChangeManagement #MarketingGuidelines #MarketingOperations

🚀 Elevate Your Brand with the Power of a Press Release! 🚀 🔍 Are you ready to make a splash in the media world and grab the attention your brand deserves? A well-crafted press release can be the key to unlocking a world of opportunities and propelling your message to the masses. Here's why you should consider investing in this game-changing tool: 🌟 Unleash Your Story: Your brand is more than just products and services - it's a story waiting to be told. A press release allows you to share your journey, milestones, and achievements in a compelling narrative that captivates your audience and leaves a lasting impression. 🚀 Amplify Your Reach: With a press release, you have the potential to reach a wider audience beyond your current marketing channels. By leveraging the power of media outlets and online platforms, you can amplify your message and connect with potential customers, partners, and influencers on a global scale. 💡 Build Credibility and Trust: In the fast-paced world of business, credibility is key. A well-crafted press release not only enhances your brand's reputation but also establishes you as a trusted authority in your industry. By sharing newsworthy updates and valuable insights, you can solidify your position as a thought leader and go-to source for information. 🌐 Boost Brand Visibility: The digital landscape is crowded, but a strategically planned press release can cut through the noise and shine a spotlight on your brand. By generating buzz and generating media coverage, you can increase brand visibility, attract new customers, and stay top-of-mind in a competitive market. 📈 Drive Business Growth: Ultimately, a well-executed press release is a powerful tool for driving business growth and achieving your strategic objectives. Whether you're launching a new product, expanding into new markets, or celebrating a milestone, a press release can help you generate leads, increase sales, and elevate your brand to new heights. 🌟 Ready to take your brand to the next level? Contact us today to learn more about how a strategic press release can transform your marketing efforts and propel your business forward. The world is waiting to hear your story - let's make it headline news! 🚀 #PressRelease #BrandBuilding #MediaRelations

Being a proficient social media manager goes beyond scheduling posts and tracking metrics – it's about understanding the intricacies of brand building. As guardians of a brand's digital footprint, it's essential for us to understand its core essence, values, and audience to craft content that resonates authentically. From cultivating a compelling brand voice to nurturing meaningful connections with followers, every action should contribute to enhancing brand loyalty and identity. To truly excel in this role, embrace the journey of brand discovery and leverage it to create impactful digital experiences. #SocialMediaManager #BrandBuilding #DigitalStrategy

Course Carousel with Shruti: Post 9 📈 Optimizing Success at the Top of the Funnel To maximize success at the top of the marketing funnel, brands need to excel in the critical stages of awareness and consideration. These initial stages are essential for capturing attention and building a strong foundation for long-term customer engagement. To optimize success at the top of the funnel, consider these strategies: - Targeted Content: Creating informative, engaging content that addresses audience pain points and interests helps attract and retain attention. - Multichannel Approach: Leveraging a mix of channels, including social media, email marketing, content marketing, and influencer partnerships, expands reach and increases brand visibility. - Personalization: Tailoring messaging and content to specific audience segments enhances relevance and increases the likelihood of engagement. - Continuous Optimization: Regularly monitoring performance metrics and A/B testing different strategies allows brands to refine their approach and optimize results over time. 🌈 Building the Foundation: By investing in awareness and consideration efforts and measuring success effectively, brands can establish a strong foundation for long-term growth and engagement with potential customers. Let's elevate your brand to new heights and captivate audiences at every stage of their journey! This post delves into the critical role of awareness and consideration in the marketing funnel, offering insights into measuring success and optimizing strategies for maximum impact. 🚀 Driving Sales and Fostering Loyalty: Nurturing Relationships at the Bottom of the Funnel Welcome to the final stretch of the marketing journey, where brands solidify their connections with customers, drive conversions, and cultivate unwavering loyalty. Stay tuned for more insights on how to nurture relationships and maximize success at this crucial stage! #CourseCarouselwithShruti #Marketing #DigitalMarketing #CustomerEngagement #BusinessGrowth #MarketingStrategy

🌟 Unlocking Success: Exploring Philip Kotler's Timeless Marketing Strategies 📊 Philip Kotler, the legendary marketing guru, has left an indelible mark on the world of marketing with his profound insights and innovative strategies. Let's delve into some of his timeless principles that continue to shape the landscape of marketing: 1. Segmentation, Targeting, Positioning (STP): Kotler emphasized the importance of understanding the diverse needs and preferences of consumers through segmentation. By identifying distinct market segments and targeting them with tailored marketing strategies, businesses can position themselves effectively in the minds of consumers, creating a competitive advantage. 2. Creating Customer Value: Kotler underscored the significance of creating and delivering value to customers. He believed that successful marketing hinges on meeting customer needs and solving their problems effectively. By focusing on delivering superior value, businesses can foster customer loyalty and drive sustainable growth. 3. Integrated Marketing Communications (IMC): Kotler advocated for a holistic approach to marketing communications, where all aspects of communication work together seamlessly to deliver a consistent message to consumers. By integrating various channels such as advertising, public relations, and digital marketing, businesses can enhance brand visibility and engagement. 4. The 4Ps of Marketing: Kotler's framework of the 4Ps – Product, Price, Place, and Promotion – remains a cornerstone of marketing strategy. By carefully crafting each element, businesses can develop compelling offerings, set competitive prices, choose optimal distribution channels, and implement effective promotional tactics to reach their target audience. 5. Relationship Marketing: Kotler recognized the importance of building long-term relationships with customers based on trust, mutual respect, and value exchange. By focusing on customer retention and satisfaction, businesses can maximize customer lifetime value and achieve sustainable success. 6. Social Responsibility and Ethics: Kotler emphasized the role of businesses in contributing to the welfare of society while conducting ethical business practices. He believed that socially responsible companies not only create positive impact but also build stronger brand equity and customer loyalty. 7. Continuous Innovation: Kotler stressed the importance of innovation in driving marketing success. By continuously adapting to changing market dynamics, embracing emerging technologies, and fostering a culture of creativity, businesses can stay ahead of the competition and capture new opportunities. As marketers, let's draw inspiration from Philip Kotler's enduring wisdom and apply his strategies to navigate the ever-evolving landscape of marketing successfully. 🚀 #MarketingStrategy #PhilipKotler #MarketingExcellence #Innovation #CustomerValue

𝗟𝗼𝘀𝘁 𝗼𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗢𝗜? 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗺𝗽𝗮𝗰𝘁 𝗶𝗻𝘀𝘁𝗲𝗮𝗱... As a CMO in the fast-moving consumer goods industry, stretching a limited budget while driving impactful marketing campaigns is the name of the game. Here are some fundamental principles to make every marketing penny count: 1. 𝗕𝗮𝗹𝗮𝗻𝗰𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀 Focus on building distribution and visibility where category purchases happen(WD/ ACV). That's how you drive 𝗽𝗲𝗻𝗲𝘁𝗿𝗮𝘁𝗶𝗼𝗻. While calculating ROI is hardly possible in FMCG, it moves toward 𝗯𝗲𝘁𝘁𝗲𝗿 𝗿𝗲𝗽𝗲𝗮𝘁 𝗿𝗮𝘁𝗲𝘀 and 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝘀𝗶𝘇𝗲𝘀. Focus on customers who excel in your category in those metrics. (better transaction sizes are not necessarily a derivative of larger SKU sizes) 2. 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗠𝗮𝗸𝗶𝗻𝗴: Use data to compare and benchmark your 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁𝘀. Be open to more brand-building activities whose reputational impact might not be evident in the short term. Sales impact is measurable in the short run, but brand impact isn't. 𝟯. 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗳𝗼𝗿 𝗶𝗺𝗽𝗮𝗰𝘁 𝗮𝗹𝗺𝗼𝘀𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗶𝗻 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝗶𝗻𝘁𝗼 𝗱𝗼𝗶𝗻𝗴 𝗹𝗲𝘀𝘀 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 Look at marketing plans critically and focus on what gets a scale for impact. Impact comes before vanity. 𝟰. 𝗠𝗶𝗻𝗱𝗳𝘂𝗹 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Invest in partnerships or influencers if: ✅ drive penetration by increasing the baseline sales -OR- ✅ build brand equity and product taste Do not chase clicks or other vanity measures. Nota bene: Awareness boosts are meaningless unless accompanied by solid equity building. Ready to elevate your marketing game on a budget? #CMO #impact #branddevelopment

Earned media’s influence is so powerful that every $1 spent on earned media generates $8 in brand value, as per a report by Cision. LinkedIn also found that 55% of decision-makers rely on thought leadership content to evaluate potential partners. These statistics are undeniable proof that public relations, when grounded in robust storytelling, serves as a key differentiator that helps brands break through clutter. Commenting on this, Shutapa Paul, Founder, Dharma Media Consultants, said, “PR enhances brand awareness, recognition, and perception and, consequently, the sectoral leadership of its leaders. People have an affinity for familiar brands, as revealed by a 2023 Nielsen survey that said that 60% of consumers prefer products from familiar brands and 90% trust earned media over traditional advertising. By leveraging ‘earned media,’ PR becomes a powerful tool to build thought leadership and demonstrate domain expertise.” Learn more here: https://lnkd.in/drHKF6ZC #PRTalks #EarnedMedia #StartupTalky

Great points from branding expert @Claire Bahn on the halo of reputational benefit that a "visible" CEO offers. We're seeing marketing leaders in organisations of all sizes bringing their executive leadership teams more actively into the tactical side of thought leadership marketing and social media presence, and for good reason. Your CEO doesn't have to be a celebrity or even an influencer on social media, and they don't have to comment on anything and everything - they just need to come across as someone your audiences would "Know, Like and Trust", and offer value when they do post content. #executivereputation #CEOs #CMOs

While it may be a bit wet and miserable out there, we’re positively sunny as we unveil Cirkle's new proposition 'Creative That Counts' and a sparkly new brand look and website. 🚀 While this is bigger news to us than anyone else (yep, we get it), I think it’s a great opportunity to shine a light on our brilliant team, awesome clients, and our belief in Creative that Counts – whether that’s in B2B, consumer, or corporate communications. For us, creativity isn’t just about looking good – it’s about delivering results. We understand that our clients want solutions that grow market share, build businesses, and drive revenue, and that goes beyond just clicks and coverage. The Cirkle of today offers more than just great #PR. Our full-service approach is designed to supercharge tangible outcomes: 🎯 B2B, Retail Trade & Shopper Solutions – Connecting brands with customers through expert route-to-market strategies. 🎯 Consumer PR & Brand Engagement – Story-driven communications that resonate with audiences and boost sales, through award-winning PR, social media, and Influencer Marketing campaigns that turn awareness into action and purchase. 🎯 Corporate Reputation – Building and protecting brand image through thought leadership and strategic communications. All measured through our Return on Creative methodology, which demonstrates how our work delivers quantifiable outcomes – from improved consumer perception to commercial returns. The team deliver results that grow market share, build businesses, and drive revenue. So, if you’re interested in learning more about making creative count, we’d love to help. #CreativeThatCounts #ConsumerPR #B2BMarketing #BrandEngagement #CorporateReputation #InfluencerMarketing #ReturnOnCreative

Measuring the success of PR campaigns? Tracking the right metrics is essential to determine the effectiveness of any PR campaign. It’s not just about generating buzz but ensuring that your efforts align with business goals and create measurable impact. From boosting brand visibility to driving engagement and leads, here are five key metrics that can help you gauge your PR success. ✅ ROI – Does the campaign bring measurable returns? ✅ Engagement Metrics – How well is your audience interacting? ✅ Brand Awareness – Are mentions and impressions growing? ✅ Lead Generation & Conversion – Is PR driving inquiries and sales? ✅ Share of Voice (SOV) – How does your visibility compare to competitors? #prstrategy #prmetrics #publicrelations #marketingtips #prtips #prc