Fernando R.’s Post

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Organization Manager @ Empire Ltda | Marketing Partnerships, Marketing Communications

Imagine a world where young athletes cycle with the same enthusiasm as in the local parks, where the thrill of competition fuels a vibrant community. I started in bicycle racing when I was thirteen and played handball five times a week, too. Teenager energy is excellent, hey. Almost 35 years later, the same scene happens every year, and nearly all races: only a handful of juniors, literally, a few U17 and U19, and that's it. Racing bikes take much work to start and stay, financially and safety-wise. How can we improve that? I know it varies from place to place; how's the cycling scene where you live? . . . . #SportsBusiness #FanEngagement #CyclingTeams #SponsorshipChallenges #SportsMarketing #FutureOfCycling #AthleteBranding #SportsInnovation #BuildingFanbases

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