FIDO Tech’s Post

🎨 Introducing Our New Color Palette! 🎨 The rebranding journey continues with our simplified color palette! Each color has been thoughtfully chosen to represent our studio's spirit and creative energy. These colors will play a crucial role in our storytelling, offering flexibility while ensuring our visuals remain impactful. A well-crafted palette can elevate our designs and bring life to our projects. What do you think about it? Share your thoughts in the comments!

From experience, when clients are evolving their visual style and approach, committing to a test shoot is a great way to validate the concept. Test or 'style setting' days allow us to confirm the approach to lighting, run through posing references, test wardrobe, colours, and place images into artwork for a sense check. This ensures we're on the right track before the actual shoot day. For the test shoot, I’ll normally work with a model. This allows us to refine our vision so that when we use your people, we can clearly show them what we’re aiming for and how the final images will be incorporated into the artwork. This process really helps bring the project to life and secures buy-in from all parties, including internal teams. By the time shoot day arrives, we’ll be able to focus on getting the most from our subjects, with no surprises.

Check out the new website from Format! The team put in hours of hard work to showcase their talents and provide a little insight into how we do what we do best. Take a look and let us know what you think. #Format #WebDesign #CreativeTeam

Ever wondered why some brands just 'feel' trustworthy? 🤔 It's all in the visuals, folks! 🎨 Got thoughts on visual identity? Share 'em below! 👇 Contact us for your brand's visual strategy. also, check out this blog post about visual identity! #BrandIdentity #VisualConsistency #TrustInDesign

A brand is not just its visual identity. It embodies the company's philosophy, mission, and the way it communicates with its audience. It is crucial to approach this with seriousness and depth to avoid mistakes. Anna Nikolaichuk shared how the Growe brand was created, which, in my deep conviction, is not only successfully gaining momentum but also embodies the values, ambitions, and strength of the company and its team. I am happy to be involved in the creation and development of this brand, which is confidently moving upward and forward, no matter what. #growe #GroweTogether #brand #EmployerBrand

Where do you find your spark of creativity? 🎨✨ At bbd, our incredible graphic designer, Grace Lai-ming Reeves, has been leading the charge with Creative Play sessions—an open invitation for everyone in the agency to explore, experiment, and unlock their creative potential. From sculpting clay frogs and painting eggs to upcycling clothes, these sessions are a reminder that creativity isn’t confined to specific roles. It’s about finding moments to infuse fresh thinking into whatever we do, whether it’s solving problems or thinking up new ideas. Because when creativity thrives, so does everything else. How do you bring creativity into your day-to-day? Let us know below. 👇 #CreativeThinking #TeamCulture #InnovationThroughPlay

💚 As you know, Growe has a bright and meaningful brand style. In August 2023, we created our company's visual identity and guidelines. It was an evolutionary step for us, necessitating a rebranding to align with its new mission and values.  👩🏻🎨 Our Art Director, Anna Nikolaichuk, who has worked on this big project, prepared a great article about creating the Growe brand as it is now. Read it to understand better what stands behind our bright and bold colors and elements, and follow us on Medium to learn more about Growe! https://lnkd.in/d8ShudNj

We're really proud of the service we provide and we know how much of a difference it makes to our customers, like Everlane, who used to send back 75-80% of images from their previous vendor. Nightmare! 👻 But that's all over now. What you WILL get with VMG: - High-quality, consistent images delivered quickly and hassle-free - A dedicated team who takes the time to understand your brand and what you’re trying to achieve  - A whole lot more time to focus on what you do best (clue: not micromanaging image retouching 😉) What you WON'T get with VMG: - A tension headache from managing endless revisions - Wasted hours explaining changes  - That sinking feeling when you open your inbox and just know the images won't be right Learn more about our impact at Everlane and how we can do the same for your brand, here: https://lnkd.in/gcxx8kWU  Thomas Novembre

Color grading is the process of adjusting and enhancing the colors in video footage to achieve a specific look or mood. Key points include: Enhancing Visuals: It helps to make footage look more polished and professional by correcting colors and adjusting exposure. Mood Creation: Color grading sets the tone of a scene, whether it's warm and inviting or cool and tense. Consistency: Ensures color uniformity across different shots, maintaining a cohesive visual style. Storytelling Aid: Different color palettes can subtly influence how the audience feels or reacts to the story being told.

Background replacement, so you can always be on brand. ✅ Our intuitive features allow you to identify and substitute uniform backgrounds with a color of your choice to increase visual consistency. To learn more, check out the link in the comments. #WeAreOCUS #OCUS_Community #VisualSolutions #PhotoEditing