FieldStack’s Post

How do retailers become “Amazon-proof?” By being what Amazon is not. It’s about the product, the experience, and the people. And it’s about taking advantage of opportunities that the giants can’t – like in-person resale. “Tons of retailers are sitting on a gold mine and so few are taking advantage of it. Resale is a gigantic opportunity in our brick-and-mortar retail world right now. It is overwhelmingly valuable and an on-premises experience. It changes the customer journey.” - Brett Wickard Learn more in the latest from Daphne Howland at Retail Dive 🗞️ #retail #amazon #brickandmortar #customerexperience #resale

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