FILLO'S ’s Post

In just over four months of building OOSO Sparkling Tea with my fiancé and co-founder, Sophia Racciatti, there have been daily milestones worth celebrating. Yet, with so much on our plates as a two-person team, it’s pretty easy to overlook these wins. One milestone that truly made us pause and reflect is how OOSO has made it into over 100 stores. As a self funded and bootstrapped brand, there’s no denying that’s a significant achievement. And what’s even more exciting is it’s just the beginning. Now that we're on the shelves, our focus shifts to driving velocity and reorder rates. Typically, a product needs to live on the shelf for some time to gain traction, but we’re already seeing promising velocity that we’ll bolster with some fresh marketing tactics in the next couple months and into Dry January. Cheers to continued growth! Sip sparkling and see clearly 👀 Photo credit: Ben Krebs // Attaboy Studio

𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝗿𝗲𝗮𝗹𝗹𝘆 𝘁𝗵𝗼𝘂𝗴𝗵𝘁 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗻𝗱 𝗶𝘁𝘀 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴? We often see packaging as a one-size-fits-all solution. These can be generic forms that simply provide a place for the product. But now and then, we come across a product that breaks the packaging mould. Products that are so unique and recognisable in shape that it becomes part of their identity and inform their packaging entirely. You see this with Pringles and Toblerone. Their unique product shapes break every category cue! We even adapted this thinking into defining a shape for our client Munchbox’s healthy bar, leaving a lasting impression. What other products can you think of that have an outstanding shape that guides their packaging? #packagingdesign #foodpackaging #branding

What industries and product categories are best suited for #Hexpand? Join our Director of Trade Business, Brett Kirkpatrick, as he shares how to effectively utilize this sustainable protective solution to upgrade your packaging strategy. 👉 BONUS: Brett will also discuss a case study demonstrating how we helped a Trade Partner reduce inventory costs using Hexpand. Campers, don't forget to check your inboxes for access to all the trade-exclusive Summer Camp sessions! #BoxMakerUniversity #BoxU #sustainability #sustainablepackaging #protectivepackaging #custompackaging #BoxMaker #TheBoxMaker Hexpand

Are you convinced your product design gets the attention it needs? Think again! Pico Food GmbH's Toffee Trophy discovered the power of data-driven design. Initially, their packaging was: 👉 Bold and colorful 👉 Playful graphics 👉 Modern and vibrant Yet, it didn't drive enough sales. Why? Through market research and customer insights, we improved their product visual to: 👉 Natural, earthy tones to meet customers' expectations 👉 Simpler, premium graphics 👉 A design distinct from competitors The result? Increased sales and stronger brand recognition. Toffee Trophy’s journey shows that effective packaging isn't just about looking good—it's about being unmistakable on the shelf. #ToffeeTrophy #PicoFoodGmbh #GrowWithNewWave

4 countries, 14 states and 21 plants. Plus a lot of coffee. That’s our week at BoldtSmith Packaging Consultants finding and implementing cost savings in our customer plants. What products? From returnable crates for heavy duty drive shafts to film for string cheese, we got you. We are not sitting in meetings at a desk 9-5. We are steel toe boots in your plants. That’s who we are. #boldtsmithpackagingconsultants #packagingoptimization #packaging #getsmartwithyourpackaging

The cracker aisle has been playing it safe for years—but is that what consumers want? Brands like Nufs are showing us that big, bold wordmarks and larger-than-life cracker imagery (a.k.a. the "Cheez-It Principle") can completely transform the shelf presence of a product that might otherwise get overlooked. Is it all about size and boldness for cracker packaging, or is there something more? Drop your thoughts in the comments #PackagingDesign #Branding #FoodMarketing #DesignInspiration #CPG The Working Assembly NUFS

🚀 Exciting News from Kreamant 🌟 We’re thrilled to announce our collaboration with Bottle Studio (www.bottlestudioapp.com) as an agent and reseller! 🎉 The beverage industry often faces challenges like limited time, resources, or expertise in creating professional product sheets and pricelists—critical tools for producers, suppliers, distributors, and importers. Too often, companies end up with none at all. That’s where Bottle Studio comes in: ✅ Easy-to-Use Platform for crafting polished product sheets and pricelists. ✅ Tailored to the needs of the beverage industry. ✅ Save time, stay professional, and streamline your processes. By purchasing Bottle Studio through Kreamant you’ll not only receive a 15-minute onboarding session from Bottle Studio to get started but also enjoy a special discount! We have no restrictions on market areas for sales. 👉 To learn more, email antti.skogster@kreamhelsinki.fi with the subject line: “Bottle Studio for [Your Company Name]” Let’s make your sales and marketing materials stand out effortlessly! #BeverageIndustry #Productivity #Innovation #BottleStudio #Kreamant

Gravity wins every time, right? It's interesting that some brands make available both bottle orientations when one clearly delivers a more convenient consumer experience. Is it purely down to the more conventional bottle having a less expensive cap, or am I missing something? Which bottle would you choose? Edit: I opened the one on the left because I was 'in a rush'. Does anyone else do that? My household often has almost empty sauce bottles in the cupboard that will eventually get used up. My wife hates it! #packaging #innovation #packaginginnovation

Ahhh! Another #twocentstuesday! This time from our Creative Strategy Director, Aaron Burghard, who's talking about Subway and their footlong sidekicks! To be honest, it's been YEARS since I've stepped foot into a Subway. Have you tried these desserts? Thoughts? Worth going in?! #creativeagency #marketingagency #brandingagency