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What method are you currently adopting to design your new or improved product? Trial and error? Are you producing dozens or hundreds of prototypes? How do you know what to do? Should you use science to guide you? Association Comment from Dr Roger Mulder – CSIRO Group Leader #ProductDesign #Innovation #Prototyping #TrialAndError #ScienceDriven #ResearchAndDevelopment #R&D

Many companies looking for breakthroughs struggle to move beyond incremental ideas, because cognitive biases trap people in the status quo and prevent them from seeing big opportunities. But 4 tactics can help firms overcome biases and think far more creatively. https://lnkd.in/dkcRcVDV #innovation #designthinking #creativity Virginie Galindo Frederic Leclercq Guillaume Lerouge Isabelle ARMAND-GUERINEAU Frederique Richert Cecile Eurendjian

How They Did It? To lose a Big Business. The Story for the Weekend. Kodak Company. - Kodak was once synonymous with photography, dominating 80% of the U.S. film market at its peak. - Kodak's engineers developed the first consumer digital camera, but company executives ignored it, fearing it would cannibalize the profitable film business. Despite their innovation, Kodak leadership resisted digital transformation. - Kodak's internal resistance to digital technology forced engineers like Don Strickland to develop digital cameras in secrecy. When discovered, management rejected the idea, clinging to film and missing a critical opportunity for innovation. - Kodak's strategy was to prolong its film business by investing in emerging markets like China. Meanwhile, competitors like Fuji embraced digital technology, thrived, and adapted quickly to the changing landscape, unlike Kodak. - By 2012, Kodak filed for bankruptcy after losing the battle for digital photography and smartphones. While Kodak survived in a reduced form, it missed major opportunities in the digital era, leaving a legacy of innovation overshadowed by its inability to evolve. #marketing

This is such an insightful case study on a large business missing out on the benefits of innovation through a failure to turn ideas into viable business models. Lots to take out from this.

💡 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐢𝐧 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠: 𝐅𝐫𝐨𝐦 𝐚𝐧 𝐢𝐝𝐞𝐚 𝐭𝐨 𝐚 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 🚀 In the world of engineering, creativity isn't just about having ideas; it’s about fostering them through unexpected moments of inspiration. As an engineer, the process of creation is never linear—it evolves, shifts, and takes surprising turns, especially when shared and discussed with others. Just recently, a breakthrough idea for what is now pending patent approval and will soon enhance our wireless chargers Delta Electronics, struck me in one of the most mundane moments—during a shower! It’s fascinating how these flashes of insight can strike when least expected, transforming into complex projects that might take months, or even years, to fully develop. One of the most important things I’ve experienced is that innovation thrives on the exchange of ideas. Involving colleagues early on can elevate an idea far beyond its initial spark. Each shared insight refines and amplifies creativity, proving that openness and collaboration are essential for turning ideas into practical solutions or in my case PCBs. Sharing ideas, from my perspective, is the best way to grow ideas! 👍 Like if you’ve ever had a 'shower thought' that evolved into something more by sharing it!  💬 Where and when have your best ideas struck, and how did sharing them help them grow? #EngineeringCreativity #TechInnovation #WirelessCharging #InductiveCharging #DeltaEMEA

I just published my take-aways about the Adjacent Possible, and my learnings about how product teams can remix the state of the art to create innovation. I learned about the concept of the Adjacent Possible from the book "Where Good Ideas Come From" by Steven Johnson. The Adjacent Possible is a concept that argues that the frontiers of innovation are defined by the state of the art at the time—what “spare parts” are available to be remixed and recombined into an innovation. Most innovations build upon the state of the art, where they take the available inputs and combine them into something new. Apple’s PC innovation with the Macintosh and Tesla’s electric car innovation follow the same pattern. Innovation requires us to educate ourselves about the state of the art, so that we are building upon the latest and greatest inputs for our innovation. Operating on the edges of the Adjacent Possible can allow us to “open new doors” and push forward the boundaries of the Adjacent Possible. To operate on the edges of the Adjacent Possible, we can take either a directed experimentation approach or we can just wander.

The Power of Collaboration Between Inventors and Design Engineers Innovation isn't a solo endeavor—it's a symphony of collaboration. At the heart of groundbreaking advancements lies a dynamic partnership: **Inventors and Design Engineers**. **Inventors** bring visionary ideas, challenging the status quo and envisioning what the future could be. They dream up the impossible and ignite the spark of innovation. **Design Engineers** take these visionary ideas and turn them into reality. They apply their technical expertise, problem-solving skills, and creative thinking to design, develop, and refine products that push boundaries. When these two forces unite, magic happens: **Concept to Creation:** Inventors' concepts are meticulously crafted into feasible designs. **Real-World Solutions:** Engineers ensure that inventions are not only groundbreaking but also practical and scalable. **Continuous Improvement:** Ongoing collaboration leads to iterative improvements, resulting in superior products. Here’s to the synergy that drives progress and transforms ideas into innovations that change the world. Celebrating all the inventors and design engineers out there who are pushing the limits of what's possible. Your combined efforts are the backbone of technological advancement and societal growth. Let’s keep the innovation engine running! #Innovation #Engineering #Design #Inventors #Collaboration #TechAdvancement

New from @Columbiabizpub! "The implications of PROXIMITY will be felt for years to come." —Philip Kotler https://buff.ly/44qPR5e Through interviews and compelling examples, PROXIMITY shares stories of the people and companies leading the way. The book places rapidly advancing technologies—from generative AI and 3D printing to lab-grown meats, renewable energy, and virtual reality—in context and explores the factors accelerating the transformation.

Express Your Inner Innovator! Hey there, future engineers! Are you tired of flat screens and limited interactions? It's time to think beyond the ordinary! We challenge you to dive into the world of 3D possibilities. Inspired by nature's wonder, the Mimosa Pudica leaf, we want you to imagine and create objects that morph and change right before your eyes. Forget about complex mechanisms! Let's harness the power of innovation to build actuators and interfaces that respond to your touch. Think big, dream big, and let's redefine the way we interact with technology. Ready to make a splash? Share your ideas with us! Are you ready to shape the future? 🌍 iNexus is on a mission to cultivate young innovators. Let's create groundbreaking solutions together. #iNexusSTEM #InnovationStartsHere #Think3D

It's 1975, and Kodak is experimenting with digital cameras. But because they'd already built up billions around analog film, they decide not to pursue them. 37 years later, Kodak files for bankruptcy. What put them out of business? The rise of digital cameras. Lessons? 1. Anticipate Change This goes for anything, from a billion-dollar business to your favourite mug. Naturally, things change. If you attach your expectations to things staying the same, disappointment will follow. Albert Einstein: "The measure of intelligence is the ability to change." 2. Embrace Innovation Don't be afraid to embrace innovation, otherwise you'll get left behind. Instead of keeping all your eggs in one basket, try new things and be ready to iterate. Reid Hoffman: "If you're not embarrassed by the first version of your product, you’ve launched too late" 3. Stay Agile The market can change rapidly, and you need to be ready. Stay fluid, and never burn a bridge you might need to cross. Peter Drucker: "The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday's logic." 4. Customer First Ask, understand, and respond to your customers. Don't neglect demand because you prefer something different. Stephen Hawking: "The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge." 5. Continuous Learning If you think you already know, you won't learn. Accept that you don't know what you don't know. Learn new skills, and learn about emerging trends and technology. Eric Ries: "The only way to win is to learn faster than anyone else." Remember: "It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." - Charles Darwin