FindMine’s Post

Remember us saying we got x3 conversions after switching to omnichannel? Take an example: Our client had too many competitors (they're in the finance market). With a million rules and regulations to follow and everyone else fighting for the same clients, it was a nightmare. We knew traditional methods wouldn’t cut it, so we tried something new: a mix of email, Linkedin, and intent cold calling. In just one month, we had 30 meetings and kept going. Long story short, we brought them 𝟭𝟳𝟴 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗶𝗻 𝟵 𝗺𝗼𝗻𝘁𝗵𝘀 = 𝗮𝗿𝗼𝘂𝗻𝗱 𝟭𝟵 𝗽𝗲𝗿 𝗺𝗼𝗻𝘁𝗵. Normally, in this industry, you’re lucky to get 5–10 meetings a month. To us, it was another proof that omnichannel is a new must. Not in some distant future, but right away. How do you think, why did it work out?

Cyber Weekend and Personlized Experiences This Cyber Weekend saw a staggering amount of emails delivered, with last year's count reaching 1.83 billion (e-marketeer.com). To truly differentiate yourself and captivate your customers in such a competitive space, a focus on personalization and omnichannel approaches is crucial. While emails drive significant growth an insightful article from Customer Experience Magazine (CXM) reveals a transformation in customer engagement strategies during the 2024 holiday shopping season. Bloomreach's data indicates that brands witnessed a remarkable 9% year-over-year revenue surge on Black Friday, attributed to the adoption of personalized experiences and omnichannel tactics. Raj De Datta emphasizes the significance of strategies like SMS and mobile channels in distinguishing brands during Cyber Week and Bloomreachs delight in being able to support these strategies. I have developed cross channel marketing strategies with Bloomreach and witnessed firsthand the substantial uplift in performance from a unified omnichannel marketing strategy. #CXMreview #customerexperiences #CRMStrategies #CRMConsultant #MarketingStrategy Read more: [Customer Experience Magazine - Email Dominates, but SMS and Push Notifications Surge This Cyber Week](https://lnkd.in/e6TnTpSA)

“𝘊𝘰𝘭𝘥 𝘤𝘢𝘭𝘭𝘴 𝘢𝘳𝘦 𝘥𝘦𝘢𝘥. 𝘊𝘰𝘭𝘥 𝘦𝘮𝘢𝘪𝘭𝘴 𝘢𝘳𝘦 𝘥𝘦𝘢𝘥. {𝘺𝘰𝘶𝘳_𝘰𝘱𝘵𝘪𝘰𝘯} 𝘪𝘴 𝘥𝘦𝘢𝘥.” Are they, indeed? Maybe a little true, but let’s be real: relying on one way to reach clients is like trying to build a house with one tool. Just won’t get you far. Dreamdata found that 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝗮 𝗱𝗲𝗮𝗹 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝘀 𝟲𝟮 𝘁𝗼𝘂𝗰𝗵𝗲𝘀 𝗼𝗻 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟯 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀. Plus, the average sales cycle is 192 days, and you’re usually dealing with around 6 people who have a say. So, you can’t just sit in one spot and expect clients to come to you. You’ve got to be where they are and remind them you exist. That’s where omnichannel comes in. ❌ Omnichannel isn’t about spamming people on every platform. ✅ It’s about creating a smooth experience for your clients, no matter where they are. Imagine this: You see a fridge you like in a store, check reviews online, receive an email with promotion, compare features and prices, buy it online, confirm your order via call, and then pick it up. In omnichannel done right, every touchpoint should connect. Your clients should be able to chat with you on any platform without repeating themselves. When we finally got this, our sales meetings started bringing in 𝘁𝗵𝗿𝗲𝗲 𝘁𝗶𝗺𝗲𝘀 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀. Want to discuss a tailored omnichannel strategy for your business? Leave a + in comments 👇🏻

Unlock the power of omnichannel lead capture with SimpleWorks. Just like treasure hunters uncovering valuable finds from every channel, SimpleWorks ensures no lead goes unnoticed—from chatbots to web forms, social media, and more. And with rule-based lead assignment, all your leads are automatically directed to the right sales team in real time, boosting your sales productivity and eliminating missed opportunities. Ready to see your leads race into action? Let’s go! Contact us at - sales@simple.works #LeadGeneration #SalesAutomation #CRM #AI #Omnichannel #SimpleWorks

Transform your lead generation game with SimpleWorks! Seamlessly capture and convert leads across all channels with our AI-powered solutions. Elevate your sales strategy today. Reach us at sales@simple.works 🌟 #LeadGeneration #SalesTech #AI #SimpleWorks"

It has been a while since I wrote my last blog. I’ve been on two very busy projects and have worked closely with the pre-sales team too ; with two kids it can be hard to find the time to document what is in my head outside of working hours. But that is ok!!! We all need our down time to completely switch off every now and then! The good thing about this community is that it is always here and you can pick up where you left off! So here is my next blog focusing on omnichannel and agent presence capabilities 🟢🟠🔴 #d365 #omnichannel

Customers today are true multi-taskers, flitting between channels and touchpoints faster than you can say "omnichannel." Refusing to adapt to this new reality? Well, that's just leaving the door wide open for competitors to swoop in and steal your thunder. Want to stay ahead of the game? Embrace an omnichannel approach - the key to amplifying your brand's reach, strengthening message resonance, and propelling revenue to dizzying heights. Just ask Amazon, whose personalized recommendations across platforms have significantly boosted sales. Ready to dive in? #omnichannel #marketing #leadgeneration https://lnkd.in/gifyn6ev

Customers today are true multi-taskers, flitting between channels and touchpoints faster than you can say "omnichannel." Refusing to adapt to this new reality? Well, that's just leaving the door wide open for competitors to swoop in and steal your thunder. Want to stay ahead of the game? Embrace an omnichannel approach - the key to amplifying your brand's reach, strengthening message resonance, and propelling revenue to dizzying heights. Just ask Amazon, whose personalized recommendations across platforms have significantly boosted sales. Ready to dive in? #omnichannel #marketing #leadgeneration https://lnkd.in/gU54G2Br

💥 Are We already Overcomplicating B2B Marketing as we approach 2025? 💥 Every year, it’s the same buzz: "This is the year of AI, personalization, omnichannel, etc.” But here’s a thought—maybe success in 2025 is less about chasing shiny objects and more about doubling down on what actually works: knowing your customers, creating real connections, and delivering clear value. Let’s ask ourselves: are we innovating, or just following trends? What if real success this year comes from simplicity? Thoughts? #B2BMarketing #BackToBasics #2025 #Marketing #AI #omnichannel #leadgen

Omnichannel marketing has been hailed as the future of customer engagement, but a recent survey highlighted by Fierce Pharma reveals that the reality is more complex. While the promise of reaching customers through multiple channels is enticing, many organizations are struggling to turn that potential into real engagement. The challenge? Data management. In an age where personalized experiences are key, the inability to harness and leverage data effectively is a significant roadblock. The survey underscores the importance of not just having the tools, but knowing how to use them to create meaningful connections. It's a reminder that the true power of omnichannel lies not in the technology itself, but in the strategy and execution behind it. 💡 #Omnichannel #CustomerEngagement #DataManagement #DigitalMarketing #StrategyExecution #PharmaMarketing https://lnkd.in/eXNsWjdG