We are proud to announce our partnership with Institut national des langues et civilisations orientales (Inalco) in France, and Asia Society France, a cultural association promoting greater knowledge of Asia, in a pioneering initiative to explore Europe’s Pan-Asian Gen Z communities. Pan-Asia diasporas in Europe represent a significant and growing demographic that is increasingly important for brands to consider. With this three-way collaboration, Masters students at INALCO will be supported by the teams at FINN Global Intelligence and FINN Partners Luxury as they leverage advanced methodologies—from OSINT and social listening to AI-driven analysis and focus groups – to research the cultural, media and commercial influences of Asian diasporas in Europe, and the implications for brands looking to engage with them. We look forward to seeing the outcomes of this research, confident that it will inspire fresh perspectives and contribute valuable insights to the global conversation on cultural exchange and brand strategy.
