Fiona- Fei Lian’s Post

As a Marketing Professional, understanding the diverse perspectives surrounding an event is key to unlocking its full potential. Attending events hosted by our partners, immersing ourselves in their product presentations and launches, goes beyond just reading online searches or datasheets. It's about experiencing firsthand the passion, innovation, and value behind the products and solutions we sell. Dive deep into the heart of marketing by being present, engaging directly, and forging connections that resonate with authenticity. Let's elevate our marketing strategies by living the experiences that shape our understanding and drive our success. Embrace every event as an opportunity for growth, learning, and building stronger partnership. These experiences provide invaluable insights that enable us to better understand, resonate with, and ultimately, effectively market the products and solutions we believe in. Redefine marketing excellence… Attend, Engage, Elevate – Experience the Difference!

♟️♟️Marketing Respinsibility across the orgsnization♟️♟️ ☑️ Marketing is not confined to the responsibilities of the marketing department alone. ☑️ It permeates every aspect of an organization, as every individual plays a role in shaping the brand's image and communicating its value proposition. ☑️ From customer-facing interactions to product development and internal communication, everyone contributes to how the company is perceived in the market. ☑️ Therefore, embracing a marketing mindset across the organization fosters alignment, consistency, and ultimately, success in achieving business objectives.

With friends like that, who needs enemies. I'm surprised. No wait, flabbergasted. With the amount of push back global marcom departments are willing to give their local colleagues. I believe marketing is a game best played on a local level. Because of the simple fact that most markets are in fact... local. And many relationships are cultivated locally. Don't get me wrong, I understand that a global brand is best managed on a global level. But that's what a global mission, a vision, and brand values are for. Right!? So, I see no reason why global marcom departments would frustrate their local colleagues in their efforts to book tangible business results. Why would a head of marketing force a local team to use a hideous visual that is in no way appealing to the market and will only scare away potential buyers (and potential colleagues)? Why would a global steerco prevent a local expert to publish an opinion piece related to local news and deny them the opportunity to strengthen their organization's reputation? So, please global marketers, stop frustrating your colleagues. They only want your organization to be successful on a local level. Don't deny 𝘵𝘩𝘦𝘮 this opportunity. And don't deny 𝘺𝘰𝘶𝘳 𝘴𝘵𝘢𝘬𝘦𝘩𝘰𝘭𝘥𝘦𝘳𝘴 this opportunity.

STRATEGEM OF VULNERABILITY EXPLOITATION In marketing, the Strategem of Vulnerability Exploitation involves continuously monitoring the competitive landscape to identify internal challenges faced by rivals, such as financial difficulties, leadership changes, or public relations issues. By staying informed about these vulnerabilities, a company can strategically time its marketing campaigns or product launches to coincide with these periods of competitor weakness. The objective is to capture market share and establish dominance while competitors are distracted or incapacitated. This approach ensures a decisive competitive edge and can potentially deter rivals from regaining their footing in the market, securing long-term advantages for the company.

My main job as a Fractional CMO is to take the pressure off of a CEO’s marketing team. But it’s how I do that, that’s a little different… I’m all about the technicalities of branding and marketing. But my main mission is to transform marketing departments… With heart. When you lead with your heart first you build trust between CEO’s, COO’s and their colleagues. That shows everyone that they’re being heard, helped and supported. That new awareness and support is what sets up a smooth ride for momentum and strategies falling into place based on everyone’s strengths. So if your marketing team needs a new approach to go the distance DM me to start the conversation and see how we can be a good fit.

Establish ground rules. The capacity to effectively coordinate cross-functional procedures and cascade marketing strategy across brands, categories, and markets is a sign of robust governance. It is an essential component of a successful marketing operating model. Clear governance is difficult to establish, nevertheless, especially in heavily matrixed firms with numerous brands and divisions. According to the survey, only 12% of marketing-growth executives say that their organizations' marketing operating models stand out for having clear and efficient governance. Marketing companies may successfully empower their teams to work together more efficiently, make choices more quickly, and devote more time to the aspects of the job that have the biggest impact by clearly defining decision rights, process flows, duties, and roles.

When I was pursuing my bachelor's degree in International Relations, I never imagined that fate would take a 180-degree turn, leading me to delve into marketing. With each step, this field of activity draws me in more and more. And that's awesome. The charm of marketing lies in its ability to create a connection between a product or service and its target audience. This art of communication enables companies to attract, retain, and deepen relationships with customers, as well as enhance brand awareness and increase sales. What about you, what is marketing for you?

🚀 Collaborative Marketing Campaigns: Partnering for Success 🤝 In today's competitive market, collaboration is the key to achieving greater success. 🌟 When brands come together, amazing things happen! ✨ Here’s why Collaborative Marketing should be part of your strategy: 1️⃣ Broader Audience Reach: Expand your reach and access new, diverse customer bases. 🌍 2️⃣ Cost-Effective: Share resources, reduce costs, and maximize ROI. 💸 3️⃣ Innovation Boost: Combine expertise and creativity for unique campaigns. 💡 4️⃣ Trust & Credibility: Leverage the power of partnerships for increased brand trust. 🛡️ 5️⃣ Enhanced Engagement: Co-branded content creates stronger connections with your audience. 💬 6️⃣ Win-Win Results: Both brands achieve mutual growth and success. 🎯 The future of marketing is all about working smarter together. When you join forces, you unlock endless possibilities! 🌐💥 👉 Follow Madhav Vilpara for more insights.

Integrating the marketing plan with strategic planning offers several key benefits, including: 1. Alignment and Coordination: Ensures that marketing activities align with strategic goals, enhancing coordination across departments. 2. Competitive Advantage: Helps develop innovative marketing strategies that differentiate the organization and strengthen its market position. 3. Opportunity and Risk Analysis: Assists in analyzing the market environment to identify opportunities and challenges, leading to more informed marketing decisions. 4. Effective Resource Allocation: Ensures resources are directed toward the most impactful areas, in line with strategic priorities. 5. Performance Measurement and Continuous Improvement: Facilitates tracking progress toward goals and identifying areas for improvement to achieve better results. 6. Supporting Sustainable Growth: Encourages innovation and growth in products and services, driving long-term expansion. In summary, integrating marketing with strategy improves performance and helps achieve goals in an organized and efficient manner.

In a recent module on strategic global marketing, I was told to make a report on developing a plan to expand a brand (Gymshark), the UK fitness apparel giant, into an international market (I chose the German market). Here are the key insights from the project: PESTEL Analysis: I examined Political, Economic, Social, Technological, Environmental, and Legal factors to tailor Gymshark’s strategy to German consumers. Porter’s 5 Forces: This analysis helped identify competitive threats and opportunities by evaluating supplier and buyer power, substitute threats, and potential new entrants. Marketing Mix (4Ps): I crafted strategies for Product, Price, Place (distribution), and Promotion, considering German preferences, competitive pricing, effective distribution channels, and targeted promotional campaigns. CAGE Framework: Understanding cultural, administrative, geographic, and economic factors was crucial. This helped identify challenges and opportunities related to cultural preferences, regulations, and economic climate. The project enhanced my analytical and strategic thinking skills, allowing me to dissect the German market and develop a comprehensive market entry strategy for Gymshark.