How To "Fix" Your Law Firm's PPC (google ads) If Performance Is Down.
Full post: https://lnkd.in/e7fPfAsf
TLDR:
f your law firm’s Google Ads (PPC) aren’t performing, there are key strategies to fix them and get better results from FirmPilot AI FirmPilot.com
SEO and PPC Synergy:
Improved Quality Score: SEO can reduce your CPC by up to 20%.
Better Ad Positioning: Strong SEO improves the relevance of your PPC ads, increasing CTR and lowering costs.
Organizing Ad Groups: (i) Group by Practice Area: Separate ad groups for each service (e.g., Personal Injury, Criminal Defense). (ii)Organize by Niche: Further break down ad groups within practice areas by specific cases (e.g., Car Accident, Truck Accident), leading to higher relevancy and better conversion rates.
Improving Ad Quality Score: CTR, Ad Relevance, and Landing Page Experience all affect Quality Score.
Effective Ad Copy: Use Keywords in Headlines and Strong CTAs
Recently when we've been meeting with new potential firms to work with, more and more we've been hearing them say my Google ads are broken or they aren't working. So we wrote a whole article about how to fix them. But the first thing we tell them is. Your ads are broken and we're seeing this in the data there seems to be this common idea that you can just flip a switch spend money and and you're gonna get leads from ads as you can imagine you're not the only firm bidding on the keyword best injury lawyer in insert city or state so Google is qualifying or grading these ads. They don't want to deter at clickers ask yourself this question. How often do you click on and trust ads and maybe it's because. You had a poor experience with ads, so to stop deterring people from clicking on ads, Google wants to ensure only the highest quality ads are being shown to people on Google. So real quick, really important, everyone needs to know that SEO is key to your ads. If you have poor SEO, you're wasting money. For example, you're an injury firm and you don't have good quality SEO. In your landing pages that are connected to your ads, you're gonna pay a premium. Just by improving the SEO and the quality of your landing pages. We've seen people who spend 10,000 a month save 20% or 2000 bucks a month just by a simple fix. Next you have to organize your ad groups. You can just create a campaign and click go and expect leads to come in. If you're doing injury again, for example, organize those ad groups. For example, car accident focus, truck accident focus. This is going to increase. The relevancy of those ads, which is gonna lead to more clicks or conversions. And all this lastly ties into what's called your ad quality score. Google is literally grading your ads and you do the first few things. Better SEO on your landing page, organized at groups and work on the ad copy to be relevant to those keywords. Your ad quality score might bump up from 5 to an 8. And let's say your cost per click is about $10. Just picking it, easy number to work with. All of a sudden you can chop it by 30 by 30% to $7.00 per click. So for example, if you're driving 1000 clicks a month, you're saving 3000 a month or 36,000 over the year and you're going to start seeing higher quality leads.
Love this, Jake. CC some world class friends in law. Kirk SomersWayt KingChris Sloan— this is a tremendous @valorvc portfolio company helping great lawyers win business.
Founder, Valor VC. Startup Atlanta Investor of the Year. I lead seed rounds in transformational B2B startups in the South.
3moLove this, Jake. CC some world class friends in law. Kirk Somers Wayt King Chris Sloan— this is a tremendous @valorvc portfolio company helping great lawyers win business.