Top boutique fitness studios charge $45-50 USD or more 💰
Hourly, this is comparable to a stay at Ritz-Carlton
Ritz-Carlton charges $1000 a night, and people are happy paying this price
Look at your club’s drop in rate for one session
Perhaps it's $40 or $50.
It's now up to you and your team to LIVE UP TO this price
Make it great value
Exceed expectations
For the most part, this is NOT achieved by having good equipment or a well-designed program
(These are just standard things that EVERY club should offer)
These prices are justified to the client by:
✅ The people they meet
✅ The hospitality shown
✅ The way they feel
Are we doing this well in the fitness industry?
After over 300 club visits for The Fit Guide, we’ve seen there’s work to do
Matt Lavender, co-founder of The Fit Guide, has personally conducted over 700 evaluations for the world’s leading hotels, spas and restaurants
And he’s overseen thousands of evaluations in his role at Forbes Travel Guide
In episode 247, Matt shares his huge depth of knowledge and experience in hospitality to offer actionable insights for fitness brand and club owners and operators
Listen here 👉🏼 Fitness Business Asia Podcast
#hospitality #thefitguide #fitnessindustry #excellence #fivestar
AVP Sales & International Business Development l Club General Manager
2w🔥💪💪