Fitness Revolution’s Post

Are You Romancing the Solution Instead of Solving the Problem? Let’s get real for a second—are you more in love with your solution than the problem it’s supposed to solve? Be honest, because that is the secret recipe for a lukewarm offer. I get it. You’re passionate. You genuinely want to serve and help your clients. But somewhere along the way, that passion can start driving the conversation.  Suddenly, it’s less about what they need and more about what you want to give them. Spoiler alert: People don’t buy because of your agenda—they buy because of their problems. Here’s the thing: People are motivated by one of two things—running from pain or chasing pleasure. And if your offer isn’t laser-focused on the big, glaring problem they’re desperate to fix, you’re making it harder than it needs to be. Let’s put it this way: Imagine trying to sell a heated blanket in the middle of a desert. You might have the best, coziest blanket in the world, but if it’s not solving their immediate problem (like staying cool), no one’s buying. For example, if your ideal clients are older adults, they likely wake up in pain and go to bed in pain. They’re not obsessing over weight loss or macro splits—they’re thinking, "How do I make my back stop screaming at me every morning?" Your offer should meet them where they are, solving their biggest pain point. Here’s the good news: This approach simplifies everything. You don’t need a mile-long list of features or an overly complicated offer. Focus on one big problem and become the obvious, no-brainer solution for it. Pro tip: If you’re unsure whether your offer is hitting the mark, grab a trusted business advisor (or at least someone who’s not afraid to tell you the truth) to give it a once-over. At the end of the day, a strong offer isn’t about forcing your agenda—it’s about speaking your client’s language and solving their actual problems. So, are you pitching the blanket in the desert? Or are you offering the oasis they’re dying to find?