President of Fitness Revolution - Crafting Proven Roadmaps For Fitness Business Growth - 18 years Empowering Gym owners - 49% Average Growth In 1st Year Of Mentorship - Fitness Business Freedom Podcast Host
Problems are everywhere… Problems are what make up a business. It is the reason why businesses in general exist. It is no different for fitness businesses. Problems are actually the pathway forward to growth. As you solve the problems you can move to the next problem to solve. But, why this can cause friction is because of two reasons: Your perception of problems Not identifying the right problem to solve Your perception of problems: This is a huge one because you being the leader will impact how everyone else on your team will handle problems or challenges. So if your view is that they are a hassle and you have this unrealistic expectation that problems should not exist if your business is healthy, it sets the stage for negative action. Rather if you flip that perspective and embrace problems as opportunities to improve and grow, think of the impact that will have on every person on your team? How about your clients too? Not identifying the right problem: This is critical. Most tend to focus on problems they see as easy wins or where they prefer to focus. Doesn't mean they are the highest priority. See if you keep pushing off addressing the right problem it just prolongs the friction you are having in your business. You can knock off all the “easy” problems you want and it will have zero impact on your business. For example… If your lead flow is poor but you refuse to address the bigger issues around ideal target, offer, market position and just keep trying to find a new marketing hack you will NOT fix that problem. Or if you are having a client drop off and you think you just need to improve your contracts rather than focusing on client journey strategy. Again, you will NOT fix that problem. Identifying and getting to the root cause of the problem you are experiencing in your business is the ONLY way to move forward and is a vital skill as the leader. Have you been dealing with the same problem for some time now? You might need to evaluate how you approach problems and how you are actually diagnosing them.
