President of Fitness Revolution - Crafting Proven Roadmaps For Fitness Business Growth - 18 years Empowering Gym owners - 49% Average Growth In 1st Year Of Mentorship - Fitness Business Freedom Podcast Host
The law of opportunity…. Says that everyone at some point in his or her lifetime will have an opportunity to “get ahead.” Whatever that may look like for you at some point, opportunity will present itself. We see it over and over with some big brands we know very well today like Apple or Facebook. Why I bring this up is how so many gym owners are not ready for when that opportunity strikes, and it either passes them by or has a negative effect on the business. The reason behind that is simply not treating the gym like a business. When it comes down to it, those that can capitalize on an opportunity are not gifted, have special resources, or anything unique about them. They simply committed to building a solid foundation. They mastered the basics. Instead of chasing the next shiny object they doubled down on improving internal efficiencies, dialing in their team performance, and making sure they are retaining customers as long as possible. It is not the exciting stuff but it is the stuff that builds solid business and the stuff that allows you to be prepared when you are presented with an opportunity that can slingshot you forward. And instead of it enhancing weaknesses and magnifying problems you can keep cruising forward. When your ticket is pulled and the law of opportunity comes knocking, is your business going to be ready to fully take that opportunity?
