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Principal Account Executive at Google | Board Member at Centurion | Founder at Growth Theory | Stern MBA

"For a healthy nation, we must reimagine and reinvest in where our food comes from, and to do that, we need fresh thinking rooted in real purpose." - Jeff Frank I get the opportunity to work with businesses of all shapes and sizes. Organic Valley continues to be a brand I feel very proud to collaborate with. Their mission to protect and safeguard small organic family farms, is a point of inspiration for everyone who works at Organic Valley, and anyone who works with them like myself. In this recent Fast Company article, Jeff Frank, CEO of Organic Valley, sheds light on his learnings after a year at the helm of this purpose-driven dairy cooperative. His insights offer valuable guidance for business leaders navigating mature markets. Small family farms face many challenges across the US. Organic Valley is committed to protecting them while simultaneously making a positive environmental impact. This focus on purpose has fueled a successful business transformation. Organic Valley has implemented new tactics to enhance profitability while prioritizing environmental sustainability. The results speak for themselves: 💰 Increased profits, 👨🌾 Higher farmer payouts, and a 🌳 Reduced carbon footprint. Organic Valley's story is a compelling illustration of how aligning purpose with business strategy can lead to shared success! Organic Valley's ability to embrace change while preserving their roots is helping them drive results. We all have a lot to learn from their company culture and mindset. #leadership #sustainability #agriculture #cooperatives #farming #organicvalley

How to thrive in a mature category through purpose

How to thrive in a mature category through purpose

fastcompany.com

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