FKCI Awards, Promo & More’s Post

Doing a skin check? Confidence is key & social media ads may help

Influencer marketing. It sounds buzz-word like and a little bit scary. How do you know where to start? How do you engage them?   If your clear about your goals and what you're trying to achieve, as well as your values and your audience, it becomes more straight forward.   I'm very fortunate to have a brilliant team who think like this, and last year they set out with this exact approach for our fundraising challenges on Facebook.    They weren't looking for people with a million followers or paid partnerships. The approach was simple.    They wanted to work with people are passionate about what they're doing, care about working with us and have an engaged audience which aligns with ours.   Most of them have followings under 100,000 and are what is technically defined in the industry as a 'micro-influencer'. To us, that doesn't do them justice. There's nothing micro about it. To us, as a charity, they're people who want to support and partner with us to make a difference to young people with cancer. That's massive. Here is a great example of how the amazing Ade Oyejobi helped raise money for us, shared our message to his supporters and helped us get sign-ups for our push-ups challenge.    This particular post by Ade had a conversion rate of over 50 per cent from people who visited the webpage via this clip. It’s also really useful for measuring brand sentiment on content that isn’t made by us. Comments, likes and shares are all good indicators of this. Emily Hall Nick Fitzgerald 👏

It’s been great to introduce the world of Influencer Marketing to Teenage Cancer Trust and I’m really proud of what we’ve achieved already! Check out Warren’s post below ⬇️ #influencermarketing #teenagecancertrust

I am excited to share our recent publication where we investigated the binding affinities of fourteen ligands from BYL719 (a PI3Kα inhibitor previously discovered at Novartis) analogs. PI3Kα is a lipid kinase that is well-known as an oncogenic target in HR+/HER2- advanced breast cancer treatment. Our study employed a variety of in-silico techniques, including AMBER TI, MMPBSA, MMGBSA, docking, and machine learning, to characterize these ligands and predict their binding affinities. The structural insights from our simulations suggest that although the ligand-hinge interaction is the primary driver of ligand stability at the pocket, the R group positioning at C2 or C6 of pyridine/pyrimidine also plays a significant role. Binding affinities predicted via TI were in good agreement with previously reported affinities. However, computationally demanding techniques such as TI might not always be the most efficient approach for affinity prediction, as in our case study fast high-throughput techniques were capable of classifying compounds as active or inactive, and one docking approach showed comparable accuracy to TI. Camilo Velez Vega Cihan Soylu #cancerresearch #drugdiscovery #computationalchemistry #novartis #drugdesign

Especially for people in my network that have national marketing responsibility in the field of Oncology.

New Method Shows Promise Towards Targeting Glioblastoma https://lnkd.in/e94X5pQN

NEW from #CAR-T Meeting 2024 | Targeting BAFF-R with CAR-Ts to treat #MCL 🎥 🩸 Mike Barnkob, MD, PhD, Odense University Hospital, shares insights into the development of BAFF-receptor (BAFF-R)-specific #CARs, which were investigated for the treatment of #mantlecelllymphoma (MCL) While these CARs were able to kill primary #MCL #cells, relapse did occur, and Dr Barnkob highlights possible escape mechanisms 🔦 Give it a watch to learn more 👉 https://lnkd.in/ehGZhhxc #HemOnc #Lymsm #VJHemOnc

At The Variable, we don't just create ads—we create different. Last night, our Serious Foreplay campaign with Fuck Cancer took home the Shorty Impact Award for awareness campaigns, proving that being bold can have a huge impact. Skin cancer is the most common cancer in the U.S., but it's almost 100% curable if caught early. Inspired by a team member who discovered a cancerous mole during an intimate moment, we partnered with Fuck Cancer to turn foreplay into a lifesaving act. To bring the campaign to life, we created cheeky, inclusive guides like "Reverse the Risk Cowgirl" to make skin scans fun and educational; bold videos that taught the ABCDEs of mole-checking in unforgettable ways; strategic media placements with lifestyle and adult-related content; and partnerships with sex-positive influencers and physicians. The results? ✔ Website traffic tripled ✔ Ads saw an 800% higher CTR ✔ And most importantly, lives were saved—including one of our own team members, who caught a potentially dangerous mole thanks to the campaign's message. This campaign isn't just an ad—it's a movement to make partner-aided skin checks a lifesaving routine. Huge thanks to Fuck Cancer for trusting us to help make a real difference. #wearethevariable

Striking a Balance between 'Creativity' and 'Responsibility': Last week the news of the model-actor's 'death' was the talk of the day - later she shared a video on social media where she revealed that she staged a publicity stunt to spread awareness. In today's cluttered digital landscape understandably brands are constantly vying for consumer attention and social media buzz. While marketing gimmicks can captivate audiences, it's imperative to strike a balance between creativity and responsibility.The campaigns must inspire while upholding ethical standards and fostering genuine connections with their consumers. Creativity fuels innovation, but responsibility sustains trust. As a marketer its important to champion creativity with a conscience and authenticity that resonate positively with customers on an emotional level. Let's remember it's not just marketing gimmicks, it's about creating memorable experiences that brands can truly win the hearts of their consumers. https://lnkd.in/dR_xQyXC #MarketingEthics #CreativeResponsibility

Two years ago ACON's Cancer Programs team were tasked to develop an equity-first, inclusive social marketing campaign to promote the newly available option to self-swab for cervical screening. It was a relatively small campaign with a modest budget. Together with Cancer Institute NSW and Untold Fable we developed the Own It cervical screening campaign. This campaign was different from previous cervical screening campaigns. It put the cervical screening experiences of real people front and centre - their faces, their stories, their choices. We didn't use actors. We used real people. People from different sexualities, genders, cultural and ethnic backgrounds. Everyone in the campaign represented populations who are underscreened and at greatest risk of developing cervical cancer. And people noticed, 56% of respondents within the target audience recalled the campaign in our evaluation survey. 43% of respondents reported taking some action and 83% of the target audience reported being motivated to have a Cervical Screening Test when next due. Based on that success, and together with the Australian Government Department of Health and Aged Care, NACCHO Australia, The Australian Multicultural Health Collaborative, and Australian Centre for the Prevention of Cervical Cancer we have adapted the Own It campaign to roll out across Australia. The national campaign targets women and people with a cervix who are First Nations, multicultural (from Arabic, Cantonese, Mandarin, Hindi, Punjabi, and Vietnamese speaking backgrounds), LGBTIQA+, rural and remote, or living with disability. To help us develop and implement this national campaign we've enlisted the talents of Cultural Perspectives, Nani Creative/Lush Creative, Customedia, Sling & Stone, and Grade - Digital Products for Good. Today the Own It campaign will start appearing on tv, social media, radios and out-of-home across Australia. In addition to paid media, there will be community engagement activities, media stories and social media posts over the next 10 months. And health care professional education activities to ensure self-swab is offered to those who choose it. You can help spread the word and help us empower women and people with a cervix to own their Cervical Screening Test. Karen Price Nicolas Parkhill Michael Woodhouse Matthew Vaughan Emily Spencer Ana Varua Juan Dueñas Alison Guo Eric Lee Sarah McGill Professor Tracey O'Brien, AM Pene Manolas Teresa Fisher Laura Ryan Dejan Krstik MD, MPH Aerin Gordon Heinrich Erin Bingham Eliza Bush Omar Al-Ani Nidia Raya Martinez Sally Conte Kate Tancred Rosie Robertson Selina Miles Sarah Migliorino Pino Migliorino AM GAICD FCPRA Eman Mourad (Elhelw) Kevin Wilson Leigh Wood Toby Roderick Melissa C. Carlos Alvarez Prof Marion Saville AM Deborah Bateson Hannah Saunders A/Prof Misha Coleman Safiah Hassan, MA, PMP Kate Flynn