Flavour Moments’ Post

It's getting close Bread & Jam festival time again, one of the major events for consumer challenger brands. I have attended for the past two years and always come away with new knowledge, connections and an extra bounce in my step seeing this great community come together, all looking to support and elevate each other towards success. This year Jason Gibb asked me to get involved (total honour, and something I hope I don't let him down with) this will see me hosting a panel discussion around exports, which has allowed me to share an offer of a discount code. Go to the Bread & Jam website and use the 𝗦𝗣𝗘𝗔𝗞𝗘𝗥𝗣𝗔𝗟 code at checkout for 20% off. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗯𝗿𝗲𝗮𝗱 𝗮𝗻𝗱 𝗝𝗮𝗺? ✔ The biggest UK event for FMCG entrepreneurs interested in accelerating the growth of their business in retail, foodservice and DTC. ✔ Opportunity to pitch to 60+ buyers from 30 retailers, wholesalers and end users, including Selfridges, British Airways, Sainsbury’s, Bidfood, Ocado, Co-op and more. ✔ Listen to 60 hours of content from inspirational entrepreneurs, thought leaders, buyers and investors in 5 rooms of talks, panels and workshops. ✔ Get your product reviewed by three buyers on the Tasting Panel. ✔ Pitch live on stage to investors. ✔ Network with 1000 emerging brands, buyers, investors, industry experts and media. Don’t forget to use my special promo code for a discounted ticket (20% off) - 𝗦𝗣𝗘𝗔𝗞𝗘𝗥𝗣𝗔𝗟.

Meet Luke Peters: a visionary who transformed his company by building a brand customers loved and competitors couldn’t touch. 🌟 His $80M journey started with a strategic decision to focus on a unique niche—portable beer and wine fridges. What’s your success story going to be? Let’s craft it together. 💬 DM us to start building value in your business today! #LukePeters #SuccessStory #BuildToSell #EntrepreneurJourney #BusinessGrowth #MonopolyControl #ValueBuilder #StrategicPlanning #SmallBusinessSuccess #BrandBuilder

People are Literally going blind just to eat in this restaurant. This restaurant is know as Dialog In The Dark which started after the award winning exhibition Dialog In The Dark. This Insane restaurant is making people eat in complete pitch darkness and the twist is people who will serve you are totally blind. They do this to help you experience life in the same way they do and they have employed thousands of blind people and changed millions of people’s mindsets on this disability. This exhibition over 30 years ago and has expanded to 47 countries across the world. Dialog In The Dark is proof that when you put purpose first success will definitely follow. So founders take note, using empathy and innovation in your business will always give you returns. Share the value with someone who may need it. #restaurants #businessstrategy #blind #growth

A lot of people don't know the origin story of Kin Seltzer started at Keystone. It was here, in a session focused on beer brewing, that the idea for America's first Black-owned seltzer was sparked. The founder, Josh Lewis, deeply entrenched in the nightlife industry and initially inclined towards spirits, found his curiosity piqued by the intricacies of brewing beer. This session not only broadened his understanding but also highlighted a significant gap in the Black community's engagement with beer. It was a revelation that Black-owned brands were virtually absent in this sector. This gap presented not just a challenge, but an opportunity to innovate and penetrate a market longing for diversity and representation. The journey from concept to creation was propelled by the nurturing environment of Keystone, which facilitated crucial connections and fostered a supportive community. A simple request for introductions led to a valuable partnership with Eric Martens, owner of border brewing company, marking the beginning of the creation of Kin. This success story is a testament to the power of community, the value of supportive networks, and the impact of spaces that champion entrepreneurship and diversity. Kin's emergence from Keystone's ecosystem underscores the significance of platforms that provide a voice and opportunities to underrepresented entrepreneurs, highlighting the profound influence we can have on fostering innovation and creating inclusive markets. #innovation #kansascity #collaboration Joshua I. Lewis Border Brewing Company

Worried your brand isn’t making big bucks yet? Chill bro! Spill the Beans, UK’s only event for Black/ethnic FMCG producers to get their products in front of supermarket buyers  isn’t about how much revenue you’re generating—it’s about your potential. Whether you’re pre-revenue or still scaling, you’re welcome. We help producers make connections with likeminded producers, supermarket buyers and investors. WHAT TO EXPECT →2+ hours of innovative, industry content full of gems →Live pitching to Ocado Retail, Sainsbury's’, Macknade , Nisa Retail, Crowdcube →Meet industry experts and networking with exciting new brands →Event offers support + access for underserved entrepreneurs Secure your spot here →https://lnkd.in/ekcQVfPe USE DISCOUNT CODE:STBMATES 📸 Jeffrey Oyinlola, Toyin Said, Natalie Rogers 🥘 Dawn Burton Natasha Orumbie ♻️ 👊 Alie Sesay 📌P.S. Secure your supermarket listing….what are you waiting for? ----------------------------------------------------------------------------- 👋I’m Colin- the food scene’s Kanya King, London-based food and drink Content Creator🧙 📚Helping foodie brands promote themselves via storytelling. 🎤Founder, Spill the Beans - UK's sole event for Black/ethnic minority food producers to meet supermarket buyers 💻Connecting foodie brands with their target audiences via social media 🗣 Wanna chat? 📲Connect with me, and we can talk about your projects😁

Here is THREE tips I learned from being a serial founder. Tip 1: When there is challenge, there is opportunity. I've always been recognized for asking all the right questions wherever I go. Tip 2: Discovery makes opportunity. But remember too much information might be overkill. Tip 3: Set your boundaries and opportunities will come. And above all and I get this a lot. Determination + Dedication with a drop of adaptability = Energy. Or what I like to call "Sugar" Got opportunity to take to market and not sure about it. Let's talk! Happy to find a voice in your audience or kinks in your product. I do those two really well. Let me help! Schedule a 30 minute discovery call to start. Tm Mahdi

HERE'S HOW I CRUSHED MY SELF-DOUBT THIS WEEKEND! 😁💪 If I'm being totally honest, I've been struggling the past few months... 👉 We've been working relentlessly as a small team to do as much as possible with limited resources. 👉 I've spent a lot of time getting in front of buyers, nailing our deck, and pitching my butt off. 👉 We've been attending trade shows and networking events, sampling out in the streets, and even done some public speaking too. 👉 We've also just completed a fundraise, which takes up a lot of time and energy. Well done Mikey boy! 🙋♂️ It's been INCREDIBLY tough to get myself in front of the right buyers to win that next big listing... And when we've got close a few times, buyers have moved roles or the retailer has changed priorities and we've had to start all over again. 🤦♂️ After a while, you start doubting yourself... 🙉 Are we actually good enough as a brand?! 🙉 Will enough people buy and keep buying our pizzas? 🙉 Can we really deliver X ROS or X value to the category? 👇 HERE'S WHAT WE DID IN THIS SITUATION 👇 1. Grabbed ourselves 2x each of the competitors' products (ideally from a retailer you're going after) and 2 of our own best-sellers. 2. Hosted a blind taste test challenge with at least 10 people using a very simple and concise scoring system. E.g. giving a score of 1-5 for texture, toppings, cheese, base, and overall taste for each pizza. 3. Gathered results on the day and got as much honest feedback as possible. 4. LOOKED AT THESE RESULTS AND REALISED THAT WE REALLY ARE THE BEST TASTING VEGAN PIZZA IN THE UK! 😂👏 It's so important to go back to your WHY and your HOW sometimes... Remembering that we're on a mission to save the world with GREAT tasting plant-based pizza and that we DO taste the best has reignited the fire within me all over again. 🔥🔥🔥 Have you done this before? And did you feel the same? 😁👇 #ThePepsiChallenge #challengerbrand #entrepreneurship

Break Rules. Honour Traditions. . . . . This is the advice of Lucky Saint’s Marketing and E-Commerce Director, Kerttu Inkeroinen. Enter The Challenger Mindset. Lucky Saint are a leading alcohol free beer, with 15,000 distribution points in the UK. Their aim is to be global leader in the category. The moves challenger brands make have to pack a harder punch than the big dogs, and finding shortcuts to engage and draw a crowd is the name of the game. That’s why CREATIVITY matters. If you see Lucky Saint | B Corp™ advertising you will feel they are breaking the rules, with their combo of religious imagery and rebellious copy. They leverage the advantage by sponsoring the Hackney Half and partnering with Strava. This is a no-go zone for alcoholic beverages. But how far do you take it until you don’t resemble the category in which you compete? Well, there is a limit. But Lucky Saint use traditional brewing methods, and the pub that they own (Lucky Saint) in East London serves alcoholic and non alcoholic beer, so they don’t alienate the boozehounds, but hope to recruit them onto their team, with a little back scratch. It’s all about judgement, and standing out in the crowd. Give me an example of when you have stood out in the crowd in your business? See the video of Kerttu Inkeroinen at MAD//FEST- linked in comments. #media #advertising #challengerbrand #luckysaint #beer #marketing #digitalmarketing #tvmentor

Do you like to have a hot cuppa coffee or a steamy mug of tea in the mornings ? Do you like to have a foamy mug of beer after you wrap up work ? Answer, for the choice is yours !!! #FTVLoungeFranchise #HospitalitySuccess #BrandStrength #GlobalOutreach #InnovativeBusiness #VisionaryEntrepreneurs #PioneeringExcellence #BusinessJourney #StrategicAscent #InvestmentOpportunity #SuccessInHospitality #FranchiseModels #ReshapeVentures

Having not too long ago married into a family rooted in Alabama and Tennessee, I have become accustomed to having Milo’s #tea at every family occasion (and I appreciate that they buy jugs of the unsweet version in addition to the sweet they all love). So I particularly enjoyed the lunchtime speaker at #BevTech today, Tricia Wallwork, CEO of Milo's Tea Company, Inc., who talked about what drives the company forward. It was never really the intent for Milo’s to be a #beverage company. Through the generations, this family-owned company has been driven by economic prosperity not only for themselves but also for the communities that they’re part of. It began with Tricia’s grandfather, Milo, who—after returning home from World War II, where he was an army cook—opened a restaurant selling burgers and fries in Birmingham, Ala. Tricia’s parents started franchising the restaurant in the 1980s. When her dad was looking to retire and sell the restaurants, the buyer didn’t want the tea, so he kept that. Along the way, Wallwork traded in her high heels for some steel-toed boots, dropping her law career to take over the family business. Manufacturing space grew from about 3 acres to over 100 in 2020 at a new greenfield facility in Tulsa, Okla., then expanded further to a brownfield dairy facility to make #lemonade, and now is building another facility in Spartanburg, S.C. Today, Milo’s is in all 50 states, at more than 50,000 retail locations across the country—doing just as well in Whole Foods as it does in Walmart. Regardless of how it grows, it’s still very much about communities, according to Wallwork, who talks about building institutions that make a positive impact in the world. “Don’t get me wrong, this isn’t a Pollyanna thing. We are a culture of very high accountability, high results, and high trust,” Wallwork says. “But we know that we are also there to help one another—whether that’s our external partners, our associates, or anyone that is in our ecosystem.” ISBT - International Society of Beverage Technologists ProFood World