We love the iconic FLEET logo, and so do our members, who've enjoyed wearing it on hoodies, T-shirts and face stickers, working it into scientific experiments, and outreach apparatus. What’s the secret of designing a great logo? For us, it was involving a large team, being clear about what we wanted to do, and why, and iterating back and forward until we found something we loved. + finally, not being too 'precious' about it… We've never enforced our branding document (which lays out logo colours, dimensions, fonts, placement on page…) Thus our members have felt free to animate the electrons, etch nanoscale FLEET logos on 2D materials, build mobius-shaped outreach tools, and of course Jared’s shoes… For the story of how we got from pencilled outlines and vague ideas to design brief and finished product, see https://lnkd.in/gBi-PjC5
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