Flicknexs’ Post

🚀 Don't Let These 5 Mistakes Derail Your Success in Launching an OTT Platform! 1️⃣ Ignoring Audience Research Without understanding your target audience’s preferences, you risk creating irrelevant content or choosing the wrong monetization model. 🎯 2️⃣ Overlooking Content Licensing and Rights Secure the right content licenses to avoid legal hurdles. Neglecting this can hurt both revenue and brand reputation. ⚠️ 3️⃣ Skipping Multi-Region CDN Setup Global audiences expect smooth streaming everywhere. A robust CDN ensures fast delivery without buffering, no matter the location. 🌍 4️⃣ Inconsistent UX Across Devices Your platform must deliver a consistent experience on smartphones, smart TVs, and desktops. Users don’t tolerate glitches when switching between devices. 📱📺💻 For More Insights 👇 j1l.in/RqHyT7 #OTTPlatform #OTTLaunch #StreamingSuccess #MediaTech #VOD #DigitalMarketing

Thinking of switching your ad tactics? How about giving OTT ads a try? . . . . #OTTads blend seamlessly with content, feature crisp, high-definition visuals and are shown across all devices including smart TVs, tablets, and smartphones. With flexible pricing options like cost-per-impression and cost-per-click, combined with interactive elements that boost viewer engagement, streaming ads could be just what you need. How do you think these ads could benefit your business? Comment below and share your insights! Learn more at https://bit.ly/3YEjQWK #OTTAds #Ott #Ottadvertising #Advertising #Adscampaign #StreamingAds #TargetedAdvertising #VideoMonetization #eRGADX

𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭 & 𝐀𝐟𝐫𝐢𝐜𝐚 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐃𝐞𝐦𝐚𝐧𝐝 𝐟𝐨𝐫 𝐎𝐓𝐓 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 - 𝐋𝐚𝐭𝐞𝐬𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 Middle East & Africa OTT Platform Market expects a momentous growth rate during the forecast period, i.e., 2022-27. The market's growth will likely be driven primarily by cutting-edge technological developments in devices like smartphones, laptops, tablets, & desktops. Explore what this report can do for you: 📑𝙍𝙚𝙦𝙪𝙚𝙨𝙩 𝙇𝙖𝙩𝙚𝙨𝙩 𝙎𝙖𝙢𝙥𝙡𝙚 [𝙄𝙣𝙘𝙡𝙪𝙙𝙚 2024-30 𝙁𝙤𝙧𝙚𝙘𝙖𝙨𝙩] 𝙤𝙛 𝙩𝙝𝙚 𝙍𝙚𝙥𝙤𝙧𝙩 –  https://lnkd.in/gV5m8nkj 📊🔍 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐚𝐧𝐝 𝐓𝐫𝐞𝐧𝐝𝐬: Delve into the key market insights driving the growth, such as technological advancements in devices, increasing internet penetration, and the rising popularity of OTT platforms for entertainment across the region. 🌟 𝐓𝐨𝐩 𝐊𝐞𝐲 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐏𝐫𝐨𝐟𝐢𝐥𝐞𝐝: Discover the leading players in the Middle East & Africa OTT Platform Market, including Telly, Amazon, Netflix, and more, who are shaping the industry with innovative offerings and high-quality content. 🔍💡 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰: Understand the market segmentation based on type (Video on Demand, Online Gaming, Music Streaming, Communication) and service vertical (Education & Learning, Media & Entertainment, #Gaming), highlighting the dominance of Video on Demand and Media & Entertainment segments. 📞𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐔𝐬: Connect with our skilled team of analysts and industry experts. We'll work closely with you to understand your business challenges and goals. Together, we'll find unique solutions using simple, effective strategies. #OTTPlatform #MiddleEastOTT #AfricaOTT #OTTMarket #StreamingServices #DigitalEntertainment #OTTTrends #VideoOnDemand #OnlineStreaming #OTTIndustry #StreamingPlatforms #MiddleEastEntertainment #AfricaEntertainment #MediaAndEntertainment #OTTTechnology #ContentStreaming #DigitalMedia #StreamingContent #MarketResearch #MarkNtelAdvisors

Are OTT platforms equipped to meet every brand’s unique advertising needs?🎯 With distinct goals and targets, brands need ad formats tailored to their requirements. Although OTT platforms have traditionally been used for awareness campaigns, brands are increasingly interested in running performance ads there as well. This was once difficult to achieve, but now is more feasible thanks to the growing consumption of content on smartphones. Learn more about ad monetization with Osmos: https://lnkd.in/e25jtseM #RetailMedia #OTT #AdTechInnovation #OTTAdvertising #RetailMediaSolutions #AdFormats 

This #FunFactFriday, explore the power of second-screen behavior in consumer engagement! 📱📺 #didyouknow second-screen behavior, where consumers use smartphones or tablets while watching TV, is transforming how brands engage with their audience? By tapping into this multi-tasking behavior, companies can increase interaction and brand recall. 💡 For example, during live sporting events like the Super Bowl, brands run interactive campaigns that sync with the broadcast. While watching the game, viewers can participate in real-time polls, trivia questions, or social media challenges via their smartphones. Some companies even integrate augmented reality features into their second-screen campaigns, allowing users to scan products on the screen and engage in immersive experiences. 🕹️Additionally, entertainment shows use second-screen engagement to build deeper relationships with their audiences. For instance, reality TV shows encourage fans to vote on outcomes or participate in live chats while watching, creating a sense of community and involvement. It’s time to boost the engagement! 🚀 #SecondScreen #ConsumerEngagement #MarketResearch #DataScience #SynoInt #Innovation #Mrx #VirtualEngagement #SocialInteraction

Interesting question for discussion, but is the current breakdown of #mediausage still acceptable? We pose the argument that perhaps NOT, and could be misleading #mediaplanners into false priorities. Is it time to rethink how media consumption is measured and reported? Our concern is primarily due to the mixing of devices vs channels. #Mobile and #Desktop are devices, while #social or #podcasts are channels that can be engaged with on either device. Audiences stream video on mobile as well as smart TVs, and gaming can be across a number of devices as well. We believe there should be greater distinction between device consumption and #content consumption. With content being as fragmented as it is, this can have a great impact on how #mediaplanners build strategy and tactics. Understanding the devices being used and when are critical not only for media buying but creative insights as well. Understanding the environment and screens that messages are being delivered hopefully (from a media teams perspective) sway creative development. We love hearing your thoughts.... https://lnkd.in/gQqbtA4i

#VOD #transcoding and #customizable #player are crucial components for content creators. Our latest service, EasyBroadcast.io goes beyond just VOD transcoding and customizable player options. It's about empowering you to effortlessly reach your audience and make a lasting impact. Here's why these features are game-changers: 🔹Optimized Viewing Experience: Ensure compatibility across various devices and bandwidths, providing a seamless viewing experience regardless of the viewer's internet connection or device. 🔹 Reach a Wider Audience: Your content can cater to different platforms and devices, expanding its reach to smartphones, tablets, desktops, or smart TVs without compatibility issues. 🔹 Brand Consistency and Engagement: Enable branding consistency by incorporating personalized elements such as logos and colors, reinforcing brand identity and increasing recognition among the audience. Sign up to Easybroadcast.io by May 15th with the code EBIO2024 to access all functionalities of pay-as-you-go for free for life, and pay only for the usage and consumption.

Check out my latest article in TheWrap on why smartphones are dominating connected TVs in screen time. Dive into the details...#GenZ #streaming #EntertainmentIndustry https://lnkd.in/gRCQ8VtJ

Glance, a consumer technology company, has launched Glance TV-- an AI-powered service that transforms idle TV screens into smart surfaces, debuting through a partnership with Airtel on #Airtel Xstream devices running #Android TV OS. https://trib.al/OTVSgJF

Entertainment Platforms Market Size, Share, Trends & Competitive Analysis Global Report 2024-2032 Entertainment platforms are digital services designed to deliver various forms of content, including movies, music, games, and live events. These platforms allow users to access and enjoy entertainment through multiple devices such as smartphones, tablets, smart TVs, and computers. They provide a wide range of content, catering to diverse interests and preferences. These platforms can include streaming services, digital media players, and online gaming environments. Read Full Report@ https://lnkd.in/dZC_duz9 Streaming services are leading the charge, with platforms continuously enhancing their offerings to attract and retain subscribers. The rise of interactive and immersive experiences, such as virtual and augmented reality, is reshaping how users engage with content. Additionally, the integration of artificial intelligence and machine learning is personalizing content recommendations, improving user experience, and streamlining content management. Looking ahead, the market is poised for further transformation as technology continues to advance. #EntertainmentPlatforms #DigitalMedia #StreamingServices #MediaIndustry #ContentPlatforms #EntertainmentTrends #DigitalEntertainment