Fluid Fusion - Beer, Wine & Spirits Recruitment’s Post

Sales and Learning I have worked at 9 wineries throughout my career in wine tourism. At wineries producing 10 million liters (or more), and at family-owned boutique wineries. At wineries where everything is about image, and at others where everything revolves around the wine. One of the main lessons I’ve learned during this time is the following: Always make things better than they were before you arrived. And if the task is difficult and complex, it’s better to start early so you don’t waste time, as deadlines are inevitable. Today, I’m in my fifth month in the United States, working as a representative for the brand that hired me, striving to make things better than when I arrived, and also aiming to be better than I was on the day I first arrived. To improve, you have to be flexible, and sometimes forget what you learned in a previous job in order to better integrate the new knowledge. Each place has a different approach, so you always have to find different ways to sell. It’s highly recommended to take sales courses when you’re in this business, as small improvements in your sales style can lead to doubling or tripling your sales. Always remember that any investment in yourself will stay with you as long as you put it into practice repeatedly, and when you’re tired, think about the number of goals you’ve set in life. The more goals you have, the faster time will pass until you reach your purpose. Don’t give up, ever! The best advice I’ve received? Quantify your actions, mistakes, and successes; only then will you know if your progress is right or wrong. Learn soft persuasion techniques, and never forget that people buy from those they like. Build small friendships as you make your sales.

Are you selling Food products in the FMCG marketplace? Our National Client requires your experience building client relationships, understanding their needs and providing tailored solutions. This role requires you to identify and pursue new business opportunities with food service providers, restaurants, hotels, catering companies etc. #timepersonnel #recruitmentagency #recruitmentspecialist #recruit #recruitment #food #industry #foodsalesrep #salesrep #sales #representative #service #FMCG

Are you selling Food products in the FMCG marketplace? Our National Client requires your experience building client relationships, understanding their needs and providing tailored solutions. This role requires you to identify and pursue new business opportunities with food service providers, restaurants, hotels, catering companies etc. #timepersonnel #recruitmentagency #recruitmentspecialist #recruit #recruitment #food #industry #foodsalesrep #salesrep #sales #representative #service #FMCG

My second experience with sales was at a Godiva Chocolatier retail store.  My biggest take away? Know your product .   Between finishing grad school and starting my first consulting job, I worked the holiday season at the Godiva in a nearby mall. In my first week of work, my homework was to take home two sacks packed with over three dozen chocolates and sample every item from the case.  My boss said "You need to be able to talk about the chocolates and answer customer questions."   For several nights in a row, I studied candy. I cut slices with a paring knife, looked at the inside, and read the literature about the ingredients for each chocolate. By the end of the week, I was a chocolate SME.   Every week the store posed a new sales challenge: sell the most 1 pound boxes, the largest basket, the highest single transaction, etc. My encyclopedic knowledge of the product allowed me to engage customers, discover who their chocolate was for, and make recommendations.    I won the sales challenge week after week.    If you sell in your job, what are your thoughts on knowing your product.? What's your lasting take away?      #chocolate #sales #customerexperience #productmanagement

Customers are your best 'sales reps' 💰 No amount of marketing or money spent elsewhere can do for you what a customer referral can. Wineries (or any business in hospitality) should for this very reason not neglect the in-person experience, i.e Tasting Rooms. Simple, sustainable ways to do this are: - Knowledgeable and friendly staff 👨🍳 (knowledge can be taught, but friendliness is a personal trait. Choose staff wisely.) - Convenient services 🏪 (make it easy for the customer to purchase wines, use facilities etc.) - Private tastings 🍷 (people prefer people, always have the option of private tastings and make the standard tasting 'more' personal.) If you could add more, what would it be?

📢 Calling All UK based Wine & Spirits Experts & Importers! 🌍 The London Competitions is expanding its reach, and we’re looking for knowledgeable importers, experts, and category specialists to join us as category and regional experts for 2025 edition. If you have a strong focus on a specific wine region, spirits category, or country, this is your chance to bring your expertise to one of the industry’s leading competition. 📌 Our goal? To connect with talented UK based experts who can help us highlight and promote exceptional wines and spirits from around the world. As an expert, you’ll have the opportunity to help shape the industry by evaluating entries, engaging with a global audience, promoting your region, expertise and supporting the growth of standout brands. 🔖 Requirements: You should be a wine or spirits importer, expert, or a specialist with a deep understanding of a specific region or category. 👉 Interested in applying for an expert role? Please DM me or comment below with your email. 👉 Know someone perfect for this? Tag them in the comments! We’re selecting a limited number of experts for 2025 - don’t miss your chance to join us in setting new industry standards! 🍷🥃 Sid Patel | Beverage Trade Network

Team Spotlight: Steve Todhunter Meet Steve Todhunter, our Sales & Marketing Manager for the Sentia wine product. Since joining Universal Biosensors in September 2020, Steve has brought with him a unique blend of experience—from stockbroking to professional cooking, and now to beverage sales and marketing. A Success Story: Steve played a pivotal role in launching Sentia globally during the pandemic, a time when establishing relationships with distributors worldwide posed unprecedented challenges. His diverse background uniquely positioned him to navigate these challenges with success. A Passion for Wine: Growing up in a wine-loving family, Steve developed a deep-rooted passion for wine. He was thrilled to combine this passion with innovative technology in his role at Sentia, marking an exciting new chapter in his career. Looking ahead, Steve is driven by the vision of having Sentia in every winery around the world, and he’s excited about making this a reality. Advice & Lessons Learned: Steve encourages newcomers to be open to exploration, develop resilience, and, most importantly, enjoy the journey without taking themselves too seriously. At Universal Biosensors, Steve has gained invaluable insights into the practical application of science in product commercialization. He’s also been reminded that enduring success is a long game—one that requires building a great team and never giving up. A Day in the Life: With a global team, Steve’s day often starts early with online meetings with US-based staff and distributors. After clearing urgent emails and attending onsite meetings, he collaborates closely with the office team to drive project priorities forward. His day may end with work-in-progress meetings with the European team—a true testament to the global nature of Sentia. Industry Trends: Steve believes that point-of-use technology will continue to evolve, and he’s eager to see Sentia at the forefront of this change in the wine industry. Although changing traditional behaviors is challenging, Steve is confident that Sentia’s quick and convenient testing capabilities will empower winemakers to produce better wines. Outside of Work: When not working, Steve enjoys laughing with his family over good food and wine, walking on the beach, and staying fit. He’s always wanted to learn a foreign language—perhaps a nod to his early French classes in primary school! Recently, Steve had the opportunity to visit the breathtaking Douro Valley in Portugal. Though his visit was brief, he’s eager to return. Locally, Ningaloo Reef is on his list! #teamspotlight #worklife #workculture

From Pancakes to Profits - Sales Systems Inspired by Magnolia Pancake Haus. Texans love their pancakes, and I'm no exception. My quest for the perfect pancake led me to Magnolia Pancake Haus in San Antonio. Owner Robert Fleming, a culinary expert, revealed the secret behind their "world-famous" buttermilk pancakes—fresh ingredients and a simple recipe. It got me thinking about the importance of getting the right mix, not just in pancakes but also in business. Fleming's journey from culinary school to managing hotels and restaurants in various cities is impressive. He brought his expertise back to San Antonio, where he opened Magnolia Pancake Haus in 2000. The commitment to quality stood out—no cutting corners, everything made from scratch. An interesting fact? The pancake recipe dates back at least 150 years! It made me realize that in the business world, sticking to a proven recipe is crucial. Just like a well-crafted pancake recipe, successful sales require a fresh approach and dedication. Fleming's focus on fresh ingredients resonates with the need for a dynamic sales strategy. In sales, it's not just about the product; it's about the proportions, the timing, and the commitment to excellence. Just as Magnolia Pancake Haus doesn't compromise on ingredients, businesses shouldn't compromise on their sales approach. My Big Takeaway: CEOs having a robust sales system is like having a foolproof pancake recipe. Whether it's sales leadership, strategy, or a well-defined system, it's the proportions and commitment that make it special. Just as fresh ingredients make Magnolia's pancakes stand out, a well-thought-out sales system is essential for growing revenue, being profitable, and impacting lives. Just as Fleming wasn't a big pancake fan initially, CEOs might be skeptical about embracing a new sales system. But once you find the right one, you'll wonder why you didn't make the switch sooner. Join the www.CEOSalesHuddle.com for sales growth and business strategies. Stay Hungry. Stay Humble. Che Brown www.CEOSalesHuddle.com Connect with me: @IamCheBrown #CEOSalesHuddle #CEOSalesDashboard #CEOMasteryNetwork

Food for thought! As we navigate the ever-changing catering landscape, let's tackle a crucial question: To Hire a Catering Sales Manager or Not? Join the conversation

Unlocking Success in the Liquor Industry: The Power of Soft Skills and Image Consulting🌟 In the dynamic and competitive world of the liquor industry, product quality and marketing are just the beginning. To truly stand out and achieve lasting success, mastering soft skills and refining your professional image are indispensable. 🔑 **Why Soft Skills Matter:** 1. **Customer Interaction:** Building rapport and trust with customers enhances brand loyalty and sales. 2. **Negotiation Skills:** Effective communication and negotiation lead to better deals and partnerships. 3. **Team Collaboration:** A harmonious and motivated team drives innovation and efficiency. 👔 **The Role of Image Consulting:** 1. **Professional Presence:** A polished and confident appearance inspires confidence and respect. 2. **Brand Representation:** Aligning personal image with brand values creates a cohesive and compelling identity. 3. **Market Positioning:** Stand out in a crowded market by presenting a distinctive and authentic image. As an **Image Consultant** and **Soft Skills Trainer**, I specialize in empowering professionals in the liquor industry to elevate their personal and professional brand. By enhancing communication, presentation, and interpersonal skills, we can unlock new opportunities and drive business growth. Let's connect and explore how we can take your career and business to the next level! 💼✨ #LiquorIndustry #WineAndSpirits #AlcoholBeverages #BeverageIndustry #CustomerEngagement #SalesTraining #Branding #ProfessionalDevelopment #BusinessGrowth #ImageConsulting #SoftSkills #HospitalityIndustry #Bartending #BeverageMarketing #CustomerService #IndustryNetworking #ProfessionalImage #Distillery #Winery #Brewery #SpiritsIndustry #LiquorSales #BeverageConsulting #IndustrySuccess