FM Engage’s Post

A leading insurance marketplace wanted to improve personalization in its #marketing campaigns. Hightouch explains how its #composableCDP boosted match rates by +170%. https://lnkd.in/eyvBwtGH From the CDP Institute Library.

Are you using too many "insurance words" that customers don't understand in marketing? Is it hurting your digital marketing game? Listen to Jessica Embree share a simple shift that all insurance agents can use that instantly relate to the customer and give you a higher visibility when customers go to search for insurance Catch more of these marketing insights in the latest episode of The Insurance Buzz here: https://lnkd.in/eZDNMyNw 249: A budget marketing strategy you have NEVER thought of with Jessica Embree #insurance #insurancepodcast #insuranceseo #insuranceindustrytrends #marketingtips #insuranceagent #insuranceagencytips

“Only Digital Marketing Works for Insurance Agents” It’s easy to think digital is the only way to go these days, but the truth is: blending digital with direct mail can be a game-changer, especially in insurance! Insurance agents often find that leads generated through direct mail are more targeted and engaged, especially for specific campaigns like T65 and final expense. It’s about balance—using both channels strategically can deliver the best results! #DigitalAndDirect #MarketingMix #LeadGeneration

👏 New Ads 👏 Check out our newest ads for Next Insurance 👇(in the first comment) It’s always important for us to think outside-the-box when it comes to our ideas, and when it comes to insurance ads aimed at small business owners, we like getting creative… just like them! Let us know what you think 👀 #creativemarketing #ads #contentcreation #partnerships #influencermarketing #nextinsurance

Insurance firms, stop advertising like this... I've noticed a common mistake occurring far too often, and it's negatively impacting your conversion rates. Never start or include this in your ad: "Are you looking for 'X'?" "Do you need 'X'?" "Are you 'X'?" Many advertisers use these phrases thinking they'll better attract customers and determine if they're a good fit. However, in reality, people don't want to feel like they're being sold to; they prefer to "stumble" across your firm. In our ad designs for clients, we call out to potential customers indirectly. Your ads should appear as if they've stumbled upon the customer, rather than the other way around. Make your ads seamless, blending in rather than standing out as obvious advertisements. #insurance #insurancebroker #insurancefirm #insurancemarketing

🔥 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝘂𝗰𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁? It’s time for a revolution. At Digitalscouting, we don’t just follow trends—we set them. We’re all about creating bold, game-changing campaigns that push your brand to the forefront. Let’s transform your marketing strategy and make your brand unforgettable. Giovanni Bettoni, Dietmar Kottmann, Bryan Falchuk, Evan Kirstel B2B TechFluencer, Chris Cheatham, Andrew Ciccone, Jean-Pierre FISCHER, Max Hunter, Erika Krizsan, Therese Frank, Efi Pylarinou, Enrico Molinari, Spiros Margaris, Adam Baxter, Alexander Artopé, Dr Ira Sobel, CPA, Antonio Vieira Santos, Mike Flache, Patrick Dahmen, Jürgen Marek, Kapil Nema, Jean-Baptiste Lefevre #InsuranceMarketing #FinanceInnovation #BoldMarketing #ContentCreation #SocialMediaStrategy

🚀 Quick Tip: Use video ads to increase engagement and generate more insurance leads. Here’s why they perform better: #VideoAds #LeadEngagement #InsuranceLeads

With personalized marketing materials, insurers can create targeted marketing elements that incorporate customer-specific data, such as current coverage or renewal dates. Read more 👉 Link in comment #Insurance #CustomerCommunications #Forms

With personalized marketing materials, insurers can create targeted marketing elements that incorporate customer-specific data, such as current coverage or renewal dates. Read more 👉 Link in comment #Insurance #CustomerCommunications #Forms

🚀 Ready to elevate your insurance business? Discover actionable, easy-to-implement marketing strategies designed specifically for insurance agents. From building your online presence to leveraging client referrals, our latest video breaks down the best ways to market yourself and stand out in a competitive industry. Watch now and take the next step toward growing your client base and boosting your success! 💼📈 #InsuranceMarketing #AgentSuccess #GrowYourBusiness