FMCG Gurus’ Post

🌟 Explore the impact of key consumption behavior shifts on the Beverage Alcohol industry in 2024! Increased moderation, premiumization, and the rise of Gen Z (21+) as a key purchasing cohort have reshaped the landscape. Stay informed with our latest insights! https://lnkd.in/gs8BNryH #CategoryManagement #RetailTrends #BevAl

Convenience stores have experienced a surge in alcohol sales, notably in categories like ready-to-drink cocktails and flavored malt beverages, with some retailers observing a 109% increase in RTD cocktail sales. This trend reflects changing consumer preferences, particularly as shoppers opt for convenient options amidst potential inflation concerns, foregoing traditional ingredient shopping for homemade cocktails. By aligning commercial real estate investments with evolving consumer preferences, investors can maximize the value and performance of their properties. Full insights available at forbes.com

We all know "Sober Curious" has become the name of the game this year. Across hospitality and retail, beverage alternatives are quickly growing in popularity all across the world. And Luna Bay is all about it. “The rise of mindful drinking is reshaping the beverage industry with consumers seeking low or non alcoholic alternatives driven by wellness and metal health considerations," says Cheddar. Not only are Luna Bay's 0% Mocktails vegan, gluten-free, non-GMO, and brewed with pure Yerba Mate tea, but we also infused them with 30mg of Magnesium for the perfect better for you beverage 🥂 Cheers to that. https://lnkd.in/gXzh48bH?

What are consumers looking for? Which macrotrends shape consumer packaged goods? How does the current polycrisis affect preferences and consumptions patterns? Our latest Symrise trendscope 2024+ video provides a glimpse ...

𝐖𝐡𝐲 𝐭𝐡𝐞 𝐑𝐓𝐃 𝐌𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐁𝐨𝐨𝐦𝐢𝐧𝐠: 𝟐𝟎𝟐𝟓 𝐓𝐫𝐞𝐧𝐝𝐬 𝐚𝐧𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 The Ready-to-Drink (RTD) category is transforming the beverage alcohol industry. From its role as a gateway to premium spirits to its rapid market share growth over beer and wine, RTDs are becoming a consumer favorite. In this video, I dive into: 🍹 Key Growth Drivers: Convenience, premiumization, and exciting flavor trends. 📊 2025 Forecasts: Market shifts, innovation efficiency, and consumer behavior changes. 🥂 Opportunities for Brands: Capturing younger consumers, educating on alcohol bases, and standing out in a maturing market. Whether you're in marketing or the beverage industry, this video uncovers essential insights for navigating the evolving RTD landscape. Let’s explore how RTDs are reshaping the future of drinks! 🔗 Watch now and share your thoughts on where the RTD market is headed! #ReadyToDrink #RTDMarket #BeverageTrends #AlcoholIndustry #MarketingInsights #ConsumerBehavior #Premiumization #FlavorInnovation #Spirits #Trends2025 #MarketingStrategy #RTDBoom #BeverageInnovation #ConvenienceDrinks #RTDInsights #ReadyToDrink #RTDMarket #BeverageTrends #AlcoholIndustry #MarketingInsights #ConsumerBehavior #Premiumization #FlavorInnovation #Spirits #Trends2025 #MarketingStrategy #RTDBoom #BeverageInnovation #ConvenienceDrinks #RTDInsights #NZMarketing #NewZealandRecruitment #MarketingNetwork #MarketingNZ #NZAlcoholIndustry #NZSpirits #DrinkBrandsNZ #RTDBrands #AlcoholTrends #BeverageMarketing #MarketingOpportunities #BrandGrowth #NewZealandBrands #AlcoholBusiness #SpiritsMarketing #RTDRevolution

Globally, the alcoholic beverages market is projected for major growth over the next five years, according to new research. The alcoholic beverages market is driven by factors such as rising disposable incomes, evolving consumer preferences for premium and craft options, and the expanding social acceptance of alcohol consumption in various regions. Innovations in flavours, packaging, and marketing strategies further enhance consumer engagement, while the growing popularity of e-commerce platforms makes these products more accessible. 🔗 Read more online! #alcoholicbeverages #majorgrowth #globaltrends #globalmarket #RestaurantAndCafeNZ #KiwiHospo #HospoLife #Hospitality #ChefLife #BaristaLife #NZChefs #NZFoodservice #Foodservice #HospitalityNZ #RestaurantNZ

🥤 Global Beverage Market: Trends and Opportunities! 🥤 We’re thrilled to unveil our latest report on the Global Beverage Market. As consumer preferences shift and the industry evolves, understanding the dynamics of this market is essential for businesses looking to thrive in a competitive landscape. Key Insights: ✅ Market Trends: Discover the emerging trends and factors driving growth in the global #beveragesector. ✅ Consumer Preferences: Learn how changing consumer tastes and lifestyle choices are shaping market demand. ✅ Regional Analysis: Get detailed insights into market performance and opportunities across different regions. ✅ Competitive Landscape: Explore the strategies of leading players and innovative approaches in the #beverageindustry. Stay ahead of the curve with our in-depth analysis and strategic insights. 🔗 Read the Full Report Here: https://lnkd.in/g8BsYvMW #Beverages #ConsumerTrends #GlobalMarket #Drinks #Juices #alcoholicbeverages #MarketResearch #packagedbeverages #BusinessGrowth

Top 10 Trends serve as an indispensable roadmap to future market opportunities, encompassing every aspect of the food and beverage industry. The trends are based on wide-ranging global consumer surveys, our network of in-country researchers, and tracking of new product launches, and can therefore manifest differently across market categories. This blog will cover how the top trends for 2024 are featuring in the bakery market, and what other factors might impact these category trends.  Here we will look at five trends that most influence the bakery category: “Ingredients: Taking the Spotlight,” “Prioritizing Prevention,” “Indulging in Health,” “Nurturing Nature,” and “Local Goes Global.” 

GlobalData - Top Trends in Non-alcoholic Beverages 2025 Join us for a session on the top consumer trends influencing the non-alcoholic beverages sector in 2025. We will assess which consumer motivations will drive purchase and consumption behavior in the coming year, as well as identify the key opportunities for brands and manufacturers in these categories. Register now: https://lnkd.in/ewZgA43B Can’t make the date or time? No problem, register to receive a recording straight to your inbox! #consumer #beverages #softdrinks #drinks #nonacloholic #trends #drinkstrends #beveragestrends #foodservice #consumerbehavior #consumerbehaviour #opportunities 

Our Insights team surveyed over 2,000 US consumers to discover what flavors appealed to them across various coffee-based beverages. We looked at where and how people consume their coffee, and what their different purchase motivations and drivers are. Read the insights: https://lnkd.in/e7u4jwda #Coffee #Trends #ConsumerInsights