FOCUS RK’s Post

To celebrate the 10th anniversary of the Maison, visual artist YZA Voku has crafted a captivating universe for the EX NIHILO PARIS Blue Talisman fragrance using artificial intelligence.   In this new campaign, the perfume is unveiled as an olfactory jewel, paying tribute to the legendary Paragon diamond. YZA highlights the brand’s craftsmanship by blending modernity and tradition in a dreamlike film. Through artificial intelligence, a nearly spiritual realm comes to life, with each image amplifying the mystical energy of this avant-garde fragrance. With her innovative use of AI, YZA transforms the perfume into an immersive experience, turning it into a symbol of infinite energy, reimagined through the prism of digital art and the senses.

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