Black Men In Business Say This Is The Key To Success
Being a Black entrepreneur is far from easy. If you are a Black business owner who is struggling, know that there are so many Black entrepreneurs who are exhausted from running a business with little to no assistance. And in 2021, Black and African-American owned businesses only accounted for about 3% of businesses in the United States.
It’s important to note that there are over 33 million small business owners in The United States alone. More than 80% of small businesses operate without any staff. But despite the odds, many Black men are overcoming adversity and thriving in entrepreneurship.
The most difficult part of being an entrepreneur in this economy is access to capital and people who can afford your services. The gap between the haves, and the have nots continues to widen, and it is becoming increasingly more difficult,” he told me. “Find those with not only the need but the discretionary income to utilize your products and services,” he said.
Build Strong and Authentic Relationships
Developing strong relationships is one of the most important parts of being an entrepreneur. And Taylor couldn’t agree more. He believes that building relationships is the foundation of being a successful entrepreneur.
Leverage Data and Tap into Underserved Markets
Greg Maurice is also a major player in the business world. Like Taylor, he has become a big name in both business and entertainment. He is first-generation Haitian-American and is a globally respected executive and entrepreneur.
Invest in Compelling Brand Storytelling
Maurice stressed the importance of investing in compelling brand storytelling. Unlike some people in the corporate sector, Maurice believes that connecting emotionally with your audience is a vital part of becoming successful.
