Following the Yuan’s Post

In addition to Yaling Jiang and our contributors' writing, we are trying something new to fill the information gap between China and the world: To let you hear from Chinese consumers directly on specific topics. Often, the distinctive details, thoughts and emotions that reflect the complexity of life in China doesn't get across to international headlines, or over the Great Firewall. This edition features two translated blog posts from a female consumer who’s in the import/export beauty industry, originally from Shanghai, is recently divorced and is raising a young child. Read her thoughts on failures of businesses with a pre-paid model: #Chineseconsumers #prepaid #Chinamarket https://lnkd.in/geMhRgPA

Endless business closures, through the eyes of a Chinese consumer 👀 | Following the Yuan

Endless business closures, through the eyes of a Chinese consumer 👀 | Following the Yuan

chineseconsumers.news

Yaling Jiang

China consumer research | Founder @ApertureChina @Following the Yuan

1mo

Many business models in China were built during the economic upgrade era, betting on a better tomorrow where people would continue to spend lavishly. That is the root of today's problem.

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