SupplySide Food & Beverage Journal’s Post

Beverages are becoming the “go-to” delivery format as consumers show a growing preference for getting their nutrition from these versatile products. They want functional benefits, hydration and reduced sugar as well as great taste. But it’s a fast-paced and evolving market. In this video, Cargill’s marketing and technical experts teamed up to reveal some of the key trends that will be shaping the beverage category to help brands stay on top. Each month SupplySide Food & Beverage Journal (formerly known as Food & Beverage Insider) regularly features new educational content from Cargill about product formulation, new food technologies and sustainable innovations in food production. If you’re interested in the dynamic beverage industry, dive into what’s happening in this new video “Discover the latest trends in the beverage industry,” at the Cargill Expertise Center. Check in regularly for updates and new content! #Cargill #FunctionalBeverages #Stevia #Paid https://ow.ly/iw9950TTHyY

To view or add a comment, sign in

Explore topics