SupplySide Food & Beverage Journal’s Post

For brands looking to excel in the functional beverage market, here are four consumer trends experts suggest keeping an eye on: ➞ Hydration ➞ Sugar Reduction ➞ Fiber Fortification ➞ Mental Health Read about each, including how drinking options are evolving beyond traditional formats, in Food Technology magazine: https://hubs.la/Q02pFlFC0 #FoodTech #FunctionalBeverage #Trends

📣 Exciting times ahead in the Food industry! 🌱 With an increasing emphasis on health and well-being, the market for functional and health-focused beverages continues to grow at an impressive pace. 🥤💪🏼 #FunctionalBeverages #HealthFocus Consumers today are increasingly seeking innovative and nutritious alternatives to traditional beverages, and businesses are recognizing this trend. The demand for functional beverages, which offer additional health benefits beyond hydration, is on the rise. 💦🍃 Functional beverages are playing a vital role in meeting the evolving needs of health-conscious individuals. From natural ingredients to enhanced nutritional profiles, the industry is constantly innovating to offer products that support overall wellness and vitality. 🌿🤸🏼♀️ As a forward-thinking company, we are committed to staying at the forefront of this growing market. Our mission is to provide functional beverages that not only taste great but also provide tangible health benefits. 🌟💚 #Innovation #HealthMatters Join us as we navigate the exciting landscape of functional and health-focused beverages! 🌎🚀 Stay tuned for updates on our latest offerings, partnerships, and initiatives aimed at promoting healthier lifestyles. 🌱💡 #StayHealthy #BevIndustry Together, let's raise a glass to a future where functional beverages contribute to our overall well-being. Cheers! 🥂🌿 #FunctionalBeverages #HealthFocus #WellnessIndustry

The "better-for-you" beverage market has seen remarkable growth in recent years as consumers place greater emphasis on health, wellness, and sustainability in their purchasing decisions. As people increasingly prioritize their well-being, they're seeking #beverages that align with their desire for nutritious, functional, and #cleanlabel options. The demand for beverages that support overall health, energy, immunity, and specific wellness goals is fueling the expansion of this category. This trend has spurred the creation of products that deliver sweetness or sweetness modulation using innovative sources, such as protein-based plant-derived #sweeteners and #modulators. Download our whitepaper: https://lnkd.in/gYxv887z

Consumers are demanding healthier snacks without sacrificing taste. In this infographic (https://dive.pub/3WiDuV4), explore actionable tips for product development of must-have snacks to meet evolving consumer preferences.

👇Don’t Miss This! We’ll be sipping on innovation tomorrow and you should join us. What’s one of the hottest trends in health & wellness? 💧Functional Beverages Consumers are now seeking more benefits from their drinks, and it’s time to meet those demands with innovative, clinically-backed ingredients. Join us for an in-depth exploration of functional beverages and uncover: 🔍 What makes a beverage-friendly ingredient? 🔬 Why quality clinical science is crucial for the next-gen functional beverages. 📊 The science behind beverage friendly ingredients across a broad range of health categories. 📑Review of clinical trials on beverage friendly ingredients. 📅 Save the date: June 13 🕒 Time: 2pm EDT 🔗 Secure your spot: https://bit.ly/4bG6m0c #beverageindustry #beverageformulation #beveragemanufacturing #natualproducts #nutraceuticals #functionalbeverages

✨ Introducing the New and Improved Nutrivita! #NewNutrivita ✨ Keep an eye on our socials and website as we’re excited to unveil our fresh new look through a rebrand that is designed to reflect our mission of making healthy living EASY for YOU. While we’ve enhanced our appearance, our commitment to delivering the same great taste and fresh products remains unchanged! 🌱 At Nutrivita, we believe that eating well should be simple, delicious, and affordable. That’s why we carefully source premium quality, locally-grown ingredients and superfoods to craft products that taste amazing and make you feel even better—all without the premium price tag! 💚 But we’re not just in the business of blending fruits. We’re crafting a lifestyle of wellness, taste, and affordability. Welcome to Nutrivita, where delicious meets purpose! At Nutrivita, we’re on a mission to revolutionise the way people experience health. Nutritious, plant-based foods and beverages should be irresistibly delicious, easy to access, and affordable for all. We’re more than just a brand—we’re a catalyst for positive change, and we invite you to join us on this journey! So go ahead, take a sip or a bite, and experience the #NewNutrivita. Because at Nutrivita, we’re not just selling products—we’re selling a lifestyle that makes a difference. 💚 . . . #NutrivitaRebrand #HealthyLivingMadeEasy #SupportLocal #PlantBasedGoodness #WomenLed #CommunityFirst #NewNutrivita

As consumers further seek products that support their health and wellness goals, interest in healthy hydration has picked up steam. New product development in sports drinks with electrolytes have shown strong growth over the last year. However, many of these beverages still use synthetic coloring agents giving developers an opportunity to add brand value with a cleaner label and enhance their wellness beverage using natural colors derived from plants.   Elevate your hydration drinks with vibrant shades and discover how your business can benefit from our clean-label crystal color solutions. Click Here to Request a Sample: https://lnkd.in/giYKsj5V #naturalcolors #cleanlabel #cleanlabelsolutions #cleaningredients #foodandbeverage #naturalingredients #naturalcoloringfood #sportsdrinks #energydrinks #hydrationbeverages

Aspire on the move

Why settle for just delicious when you can have delicious and healthy?  Green Banana Powder (GBP) transforms cookies into a guilt-free indulgence, boosting fiber, adding essential nutrients, and reducing sugar—all while keeping that perfect taste and texture.  Discover how you can elevate your cookie recipes with a touch of wellness. Let's chat about how this innovative ingredient can enhance your product line. Get in touch: https://lnkd.in/d67TQ6pE #dole #dolespecialtyingredients #dsi #foodandbeverages #innovation #productdevelopment #food #health #sustainability #productinnovation

Did you know the size of fruit powder particles matters? Learn how it impacts taste, texture, and your favorite food products. Visit our website https://lnkd.in/drGJ4Mba or email us at info@global-merchants.in to learn more and discover a world of natural wellness solutions. #fruitpowder #particlesize #foodscience #foodtechnology #foodinnovation #foodformulation #foodproduction #foodindustry #foodsecrets #foodfacts #foodknowledge #foodtips #foodscience #foodtechnology #foodresearch #fooddevelopment #foodinnovation #foodtrends #foodindustry #foodbusiness #foodexperts #foodprofessionals #foodlovers #foodenthusiasts #globalmerchants