FoodRevolution 2024’s Post

As highlighted by a recent investigation from The Guardian, despite widespread commitments to healthier and more sustainable eating habits, UK supermarkets continue to prioritize sales of red and processed meats over alternative proteins. The research revealed that 18% of promotional offers in major chains like Aldi and Tesco are for meat or cheese products, with processed meats making up 11% of these deals. In stark contrast, only 5% of promotions feature fresh fruits and vegetables. This trend raises concerns, as excessive consumption of red and processed meats is linked to health risks and significant environmental impacts. While restaurants are slowly improving their offerings—with a notable 33% featuring vegetarian main dishes—fast food chains remain heavily meat-centric. This highlights a disconnect in the retail sector, where consumer health and environmental sustainability are often sidelined for profit. In comparison, countries like the Netherlands are leading the way, with major supermarkets committing to replacing 60% of meat with plant-based options by 2030. As we move forward, it’s essential for the UK to align with these progressive goals. 

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics