One of the best ways to accurately forecast which trends are next to take over is by analyzing where things currently stand, and there aren’t many data sets as comprehensive as GOAT Group’s third annual Alias Market Report. The 2025 Alias Market Report combines sales data from GOAT and Flight Club ranging from January 1 to October 31, 2024 to offer a detailed perspective of the sneaker and streetwear styles which are shaping today’s marketplace.
The strategy of using detailed sales analysis reports, like the Alias Market Report, is a brilliant way to define trends and shape collections for the upcoming year. At #MBT, we follow a similar approach by analyzing consumer preferences to design new models that seamlessly adapt to our unique sole technology while introducing innovative upper styles that meet the evolving demands of our users. This strategy not only ensures that we stay aligned with market trends but also allows us to remain true to our essence — delivering footwear that combines functionality, health benefits, and style. Consistency and alignment across all markets are key to strengthening a brand's positioning. By accurately and uniformly communicating the benefits of MBT shoes, we ensure that our customers worldwide experience the true value of our products. Here’s to leveraging insights and collaboration to deliver exceptional footwear solutions!