Thank you to all who attended our recent webinar—what a session! Stay tuned this week as we share the highlights 👀 Prof. Ujwal Kayande presented the latest Forethought studies on human vs. synthetic data. Meanwhile, Isobell Roberts and Sacha Cody showcased the dramatic advancements of the BrandComms.AI platform six months on from launch. 📺 Watch the full webinar: https://lnkd.in/gCrzECHA 📧 Get in touch with BrandComms.AI: https://lnkd.in/guzxxuPJ
Ken Roberts
1mo
Throughout 2023, Forethought allocated 12 fulltime colleagues to understand how the GENERATIVE aspect of artificial intelligence could be applied to marketing communications and marketing research. Along the way we appointed an Advisory Board of technical and marketing luminaries led by global marketing leader, Tony Palmer. In 2024 we raised that investment by a further 50%. Search “synthetic data” and you will find endless opinions. Instead, Forethought has undertaken paired research studies where human data is compared to synthetic data in actual marketing research studies. And only Forethought has mastered the retrieval augmented generation (RAG) element of large language models to produce creative that is routinely outperforming human creativity. On our assent to Everest, we have reached base camp. Please join us.
Chief Operating Officer @ BrandComms.AI
1moThank you to all our friends who joined us on the webinar, MARKETERS VS MACHINES. So many piercingly relevant topics were covered, essential to the future of the industry. One of my favourites: how to truly maximise creativity with GenAI and the role of the creative in this process. But I am getting ahead of myself: more on that to come. Can't wait for the sizzle reels to come out, please look out for these. A special shout out to the amazing team at Forethought and BrandComms.AI for their 'behind the scenes' management and facilitation that enabled this webinar to happen.