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Everyone Thinks a Great Business Needs a Flashy Message. But I prefer a clear and simple message. Here's why: A friend Hayden Bloomfield 🐼 suggested I read "Building a StoryBrand" by Donald Miller. This book changed how We see business communication. It emphasises, clarity is my top priority in business communication. 3 things the book focus on: 1. Clear Value Proposition - What problem do you solve? - How do you solve it? - Why should people care? 2. Simple Language - Avoid jargon and buzzwords. - Use everyday language. - Make it easy to understand. 3. Customer-Centric Approach - Focus on the customer's needs. - Make them the hero of the story. - Show how you help them succeed. Use these tips to refine your message. Test it with real customers. See how they respond. You're not just sharing information, you're building a connection. A clear message attracts and retains customers. A confusing message can drive them away. Choose clarity. Follow me for more tips on clear and simple business messaging.