Let’s talk about the art of selling the future. 🛠️✨ One of the trickiest challenges in building a startup is validating your product before it’s even built. It’s the ultimate chicken-and-egg scenario. Customers want to see a finished product before committing, but you need validation to justify building it. So, how do you move forward? Here’s the truth: You don’t need to write a single line of code to start getting customer buy-in. In fact, staying in the validation phase longer can save time, resources, and ensure you’re solving the right problem. Here’s how: 🛠️ Co-create with your audience. Early customers love being part of the journey. Invite them into the process, listen to their pain points, and refine your pitch (and product idea) based on their feedback. 🔮 Focus on the “why,” not just the “what.” Customers are drawn to the problem you’re solving and the future you’re painting. Show them how their world gets better with your solution. 🔥 Sell your passion. If you believe in what you’re building, others will too. Your conviction can bridge the gap between “not yet” and “let’s do this.” 🤝 Get creative with commitments. Ask for letters of intent, pilot agreements, or small upfront deposits. These signals of intent can validate your direction without needing a finished product. Remember: The goal isn’t to build a product that works—it’s to build a product that works for your customers. Validation is the foundation of everything that follows. Remember, every founder starts here—selling the invisible, the idea, the possibility. Looking for more actionable insights? Check out our latest blog post: https://lnkd.in/e8e3rZny
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