Questionmark Foundation’s Post

Jumbo Supermarkten, the second largest supermarket in market share in The Netherlands, sets a target to grow organic sales. With this great step, Jumbo joins Dutch supermarkets PLUS Retail, Lidl Nederland, and Albert Heijn, who already set a target on growth in organic sales earlier this year. Setting a target is the main advice for supermarkets to help organic agriculture grow, as was published in the policy brief by Questionmark in April this year: https://lnkd.in/eEU4wwxu 🚜For farmers, these targets give more certainty they will be able to sell their produce.  🛒 Within all layers of the supermarket, these targets also sparks creative solutions aligning with their marketing strategy to sell more organic. The Dutch government has set a target to increase organic agricultural area to 15% in 2030, to contribute to the European target: 25% agricultural land under organic farming by 25% in 2030. Currently the Netherlands has a ways to go to achieve these targets. Questionmark has just started the research for Benchmark Organic, in which we will assess supermarkets’ efforts to boost organic agriculture. Stay tuned, results come out early 2025. https://lnkd.in/e5jBWZH7

Jumbo zet volgende stap in transitie naar duurzamer voedselsysteem met biologisch

Jumbo zet volgende stap in transitie naar duurzamer voedselsysteem met biologisch

jumbo.com

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