Founder Institute Japan’s Post

👥 A well-run community based on your product can become an unofficial marketing team, a source of speedy feedback, and a customer support channel. Here are 5 tips on building a community-led startup from Helen Huang 🥕: 1️⃣ Define Your Purpose: Start with a clear common interest or goal that will bring people together around your startup. Be specific with your purpose. A broad "coding community" is less powerful than one focused on game developers using Unreal Engine. 2️⃣ Choose Your Community Model: Is the community the product, is it driven by the product, or enabled by it? This guides your strategy. Your product may be complex; a community can ease the learning curve, offer peer troubleshooting, and make users feel supported. 3️⃣ Measure Impact, Strategically: Track customer acquisition sources, engagement levels, and qualitative interactions to understand growth contributions. Your most active community members can become powerful promoters of your tech, spreading the word organically. 4️⃣ Incentivize with Emotion: Tap into personal desires and problems the community solves, going beyond monetary rewards. Offer exclusive tutorials, mentorship opportunities, or access to experts – these are great ways to tap into the wants of the community. 5️⃣ Communication is Key: Respond to feedback, be transparent, and show you're open to improvement to build trust. Transparent communication builds trust, and your best community members might become your best advocates or even future employees. 🔗 To watch Helen's full webinar on building communities, check out this link: youtu.be/4MMUpWPkNcc