Foxtale reposted this
When I say stories earn you customers, I mean this. Last week, I bought a skincare product. The packaging was simple. As I flipped it over, I found a short story about a customer. I felt connected, like this brand understood me. The Result ↪ I fell in love with the brand. Key Takeaway ↪ Stories can make your brand go a long way. Be it Jeff Bezos’s Amazon or Steve Jobs’s Apple, their stories make their brands real and relatable. If you’re a brand owner, don’t make it dull. ✔️ Tell stories. ✔️ Make it personalised. ✔️ Consider customer viewpoints. The right story doesn’t just sell. It builds love, loyalty and a lasting relationship with buyers. p.s. Share a brand story that’s stuck with you. #brandstorytelling #copywriting
📌 Hey Foxtale, keep doing amazing 🧡 A big woohoo to Romita Mazumdar and the team. PS. It's my second purchase :)
I think every brand has a story. None of the brands emerged without any thought. Isn’t it? Moumita (Em) Bar My vegan website also emerged from a thought and I would like to say proudly that all of my life emerged from thoughts.
The way this brand included the story here on their packaging is quite interesting too!
Always celebrating stories of women who work wonders! Like you do too ✨
I completely agree! Stories have the power to create a strong emotional connection with customers and make a brand more relatable. One brand story that has stuck with me is the story of how Toms Shoes started with the founder's mission to give a pair of shoes to a child in need for every pair sold. It's a simple yet powerful story that has made me a loyal customer.
Rightly said so Moumita (Em) Bar Storytelling is ancient in human history than writing. It's such a central pivot that every culture and religion is embedded with it.
Absolutely love this! amazing how a simple story can transform a product into a cherished companion. Reminds me of the time I bought a pen just because it had a story about a writer who found inspiration with it. Now, I’m convinced it’s my magic pen! @Moumita (Em) Bar
This is the ultimate reason why we write stories To connect the brand to the audience Moumita (Em) Bar
Moumita (Em) Bar Exactly 💯. Stories are more helpful to build the trust, loyalty and love. ♥️
Served 45+ brands | LinkedIn Ghostwriter | Web Content Writer | Copywriter
4mo📌 Brand storytelling is important for 2 major reasons. 1. It tells customers who you are 2. And why your business exists