Fraktio’s Post

On Tuesday, thanks to the wonderful team at UXinsight, I was fortunate to present a webinar on how to begin managing existing research by creating a simple & easily maintained library. There were so many great questions afterwards & quite a few at least touched on the idea of insights arising out of UX research. I've since been pondering how we know what the significance is of any research content. Researchers are often encouraged to identify insights emerging from their research, which are the actionable opportunities arising from their research. UX researchers tend to assume these are the most significant outcome of their research. But I have found that the ongoing significance of any research is only fully realised once a team's existing research is able to be rediscovered through a well curated library. When a library user applies a question across the library of existing research, all sorts of ideas & "ah ha" moments emerge, usually from research that wasn't focused on the question to hand. Often, I suspect the researcher who produced the content would be pleasantly surprised by its applicability in a different context. Identifying insights specifically to inform those who commissioned research is an excellent idea. But for any researcher identifying insights because they think that will help with the research's ongoing significance, I will controversially suggest that is better achieved by ensuring the research is included in a well curated library of existing research. #UXResearch #insights #library #repository #knowledgemanagement

Sponsored article. Left unchecked, up to 60% of your audiences who participate in research will be fake.    Join Veronica Naguib at UX Nordic Conference 2024 to unmask the truth behind research authenticity.   We need to have a conversation about authenticity. It's a simple fact that data rightly drives business decisions in 2024 but the shocking realisation that up to 60% of research participants can originate from bots and bad actors underscores a critical issue facing the industry today – and it's not just quant, the urgent need for authenticity spans every activity across the research spectrum.   Join us at UX Nordic on August 29th, where our Veronica Naguib, MD at ImpactSense, will take the stage as the keynote speaker to address this pressing concern. With a rich background in #UX, #CX, and #Service Design and now heading up a disruptive Research Consultancy, Veronica is one of the industry's leading voices, championing the fight for genuine, reliable insights.   Her keynote at #UXNordic promises to be a wake-up call for #UXresearchers, analysts, and decision-makers alike. Veronica will expose the practices that undermine authentic research and highlight the blind spots that many researchers may not even be aware of. Attendees will walk away with: - Tangible Tips and Tricks: Learning practical strategies to ensure the integrity of your research activities and confidently stand behind your research. - Insightful Analysis: Gaining a deeper understanding of how to identify and mitigate the impact of authenticity killers in your research. - Actionable Advice: Discovering how to champion authenticity within your organisation and your client's organisations to drive meaningful change in your projects. Don't miss this opportunity to hear from a true industry trailblazer. Veronica's compelling insights and actionable advice are crucial for anyone committed to elevating the standards of research and ensuring their data genuinely reflects reality.   Join us at UX Nordic and be part of the movement towards authentic, impactful research. Link to the session: https://lnkd.in/ghDXzvhz August 29th 2024 1.40pm

Researchers and designers play distinct but complementary roles in product/service development. While researchers focus on uncovering insights through rigorous methodologies, designers transform these findings into tangible, user-friendly solutions. 1. Researchers are fundamentally driven by the pursuit of knowledge and understanding. Their primary goal is to uncover insights about people’s behaviors, needs, and preferences through rigorous methodologies. In contrast, designers are passionate about translating these research findings into tangible, user-friendly experiences. They thrive on the creative process of transforming abstract concepts into concrete solutions that enhance user satisfaction and engagement. 2. The workflow of researchers typically involves developing comprehensive research plans, conducting studies, analyzing data, and formulating evidence-based recommendations. Their work provides a foundation of user insights and market understanding. Designers, on the other hand, take these research-backed recommendations and combine them with business objectives, industry standards, and design principles to iteratively craft potential solutions. They engage in a process of ideation, prototyping, and refinement to create user interfaces and experiences that are both functional and aesthetically pleasing. The collaboration between researchers and designers is crucial for creating user-centered products and services. Their synergy allows for a comprehensive approach to innovation, resulting in solutions that are both functional and deeply rooted in people's needs. Ideally, this would be the case in a perfect world 😎 #uxr #design #synergies

Loved the brand workshop facilitation from Kelsi Doscher today. Such a great reminder to state the intent of a workshop at the start. And don't we all want to leave a workshop feeling lighter than we went in?! Here's the list of what we wanted to leave with - positively setting the tone: - Feels of being lighter. - Feels of new energy. - Foundation for the brand story/strategy. - Indication of how the market influences our ability to achieve our vision. - Indication of our ambitions. - Indication of tone, voice and customer groups. I'm eeeexcited to start on the tone and voice! --- 👉 I do content, IA and UX to help people work out what to write, design and build.

Unleashing Innovation: Design Thinking + User Testing for Digital Success Struggling to turn innovative ideas into reality? You're not alone! I've been experimenting with a powerful combo:  Design Thinking + User Testing (in the form of a UX Lab). It's a three-phase process that helps validate ideas and build digital products users actually love. Here's a sneak peek: Phase 1: Spark & Define - We don't assume, we uncover real user needs through research. Then, we brainstorm wild ideas (think design thinking workshops!) and prioritise the most promising ones. Phase 2: Prototype & Test - Time to get hands-on! We build a minimum viable product (MVP) to test core functionalities with real users. This rapid feedback loop helps us iterate and refine the product quickly. The UX Lab is a major point of interest, as it allows us to test with a range of users, gather vital insight and pass this feedback to the development team to build on. Working with recruiting users, analysing tests and project managing this process is a major point of interest for me. Phase 3: Validation & Launch - Feeling confident? We conduct broader validation tests and track key metrics. Finally, launch day arrives, and we continuously monitor user behavior to keep improving. What are your thoughts? Is there a specific pain point in the innovation process you'd like to discuss? Let's chat.. #innovation #desigthinking #usertesting #digitalproducts #productmanagement

Strategic thinking, along with a willingness to change, is probably one of the characteristics that has made humans into this successful species. The ability to plan long-term strategies, often over years or decades, and to achieve individual goals through clever tactics is what makes a good strategy. And even if setbacks have to be accepted from time to time, this only means realigning the next steps. In human-centered design, but above all in human-centered strategy, strategic thinking is essential. It already happens at company level when long-term corporate and portfolio decisions are made in a human-centered, sustainable and needs-oriented manner. This means planning the alignment of processes for employees, platforms and entire product series for users and perhaps even for the benefit of the environment. But products, services and systems must also be built with people in mind. This is not about scribbling initial ideas in Figma after a briefing, but about developing sustainable, truly innovative concepts. Nothing that a Funicorn (Figma Unicorn) could do. So let's get back to the real basis of human-centered design. Strategic planning from the context of use to scientific principles - to the visual realization at the end. And with the right team colleagues in clean processes. This is part of our series on Soft Skills for UX Professionals, based on the workshop with Hanna Köhler and Prof. Clemens Lutsch, held at the World Usability Congress 2023, hosted by Hannes Robier. #hcd #hr #usability #ux #softskills #humancenteredstrategy #change #strategy

THIS THURSDAY: A Candid Live Discussion on User Research Solopreneurship Join me along with the brilliant Steve Portigal and Janelle Ward, PhD for an unfiltered conversation about the highs, lows, and everything in between when it comes to running a research business solo. We'll be sharing our experiences, lessons learned, and reflections on our similar (but very different!) independent user research practices. If you are an applied researcher, UX or CX professional, marketer, PM, designer, or someone considering the leap into independent consultancy this event is for you! Why You Should Attend: - Gain real-world insights into the challenges and rewards of solopreneurship in the research field. - Learn practical strategies for managing client relationships, projects, and the business side of research. - Discover how to navigate the changing landscape of user research and stay ahead of the curve. - Connect with other professionals who share your passion for research and independent work. Logistics: - Date and Time: Thursday, August 15th, 9-10am PT - Format: Live via Zoom (YES - the recording will also be sent to all registrants)  - Registration: Eventbrite (Link is in the comments below)  - Fee: $5 USD (All proceeds will be donated to the International Rescue Committee) This is a unique opportunity to hear from three seasoned professionals who’ve been there, done that, and are eager to share with you. Whether you're just starting out or looking to refine your practice, you’ll leave with a no-nonsense look at what it takes to stay afloat in today’s competitive environment. Looking forward to seeing you there! #UserResearch #UX #Solopreneurship #ResearchConsulting #ProfessionalDevelopment #uxresearch #UXR #CuriosityTank 

#WeekendRead Did you know that our communication manager, Susa Horvath, has a #uxdesigner certification too? Her next book to read is 100 Things Every Designer Needs To Know About People by Susan M. Weinschenk, Ph.D. Serving as a comprehensive reference guide, this book delves into the basics of how people #see, #think, #read, and what #motivates them. It provides valuable insights and tactics from cognitive, social, and perceptual #psychology #research for creating successful UX designs. Key Takeaway: The book teaches that effective design stems from understanding #human #behavior and #motivations. It applies psychology and #neuroscience research to user-centric design, offering practical advice on creating intuitive, accessible digital and physical products for varied audiences. You'll also find techniques to create compelling user experiences and achieve higher conversion rates. “To design a product or Web site that persuades people to take a certain action, you need to know the unconscious motivations of your target audience.” – Susan M. Weinschenk We believe this could be interesting for you too if you’re looking to deepen your understanding of user behavior and create more impactful designs to your product. How do you think understanding hashtag #human #psychology can transform the #design? Share your thoughts and let's discuss! #weekendread #uxdesign #humanbehavior #userexperience #visionhealthpioneersincubator #learning #growing #berlinstartup #healthtech #medtech #valuebasedcare #founderjourney

Whether you're well-versed in human-centered design (HCD) or just learning about it, let's dive into the first crucial phase of this powerful approach: Inspiration. The Inspiration phase is all about understanding the people you're designing for. It's where we immerse ourselves in their world to truly grasp their needs, challenges, and aspirations. Key Activities User Interviews: We have in-depth conversations with real users to understand their experiences, frustrations, and desires. Observation: We watch users in their natural environments, noticing how they interact with products or services and identifying unspoken needs. Empathy Mapping: We create visual representations of users' thoughts, feelings, and behaviors to build a deeper understanding. Secondary Research: We gather existing data and insights about the user group and their context. Benefits Deep User Understanding: By immersing ourselves in users' worlds, we gain insights that go beyond surface-level assumptions. Empathy Building: This phase helps the entire team develop genuine empathy for users, leading to more thoughtful and relevant solutions. Problem Reframing: Often, we discover that the real problem differs from our initial assumptions, allowing us to focus on addressing the right challenges. Innovation Fuel: The rich insights gathered become the foundation for innovative ideas in later phases. By starting with inspiration, we ensure that our entire design process is grounded in real user needs and experiences. This user-centric foundation is what sets human-centered design apart and leads to solutions that truly resonate with people. #HumanCenteredDesign #UserResearch #DesignThinking #Innovation #UserExperience

Thank you ResearchOps Community for picking up on my article. If you didn't get a chance to read first time, here it is again. I hope that it can provide some valuable insights and share the lessons my team and I have learned throughout this journey. #ResearchOps #HumanCentredDesign #UserResearch