Francesca O’Connor’s Post

When it comes to digital marketing or digital PR, the lines are pretty blurry >> but each plays a critical role in your business success. What Are the Keys to Successful Digital PR in 2024? 👂 Listen more than you talk >> Use tools to monitor mentions of your brand and industry trends. 🤝 Engage in online communities >> Private groups on Facebook or Discord are perfect for deeper connections. 📢 Create your own opportunities >> Share your insights through blogs, podcasts, webinars, and speaking engagements. Consistency is key! Ultimately, you have to be active to keep your PR momentum going. Amplify every piece of media coverage, speaking engagement, or article on your social channels. And remember, never stop pitching. PR is all about persistence, refinement, and staying ahead of the competition. Not PR-savvy, but want to know more❓ DM me to learn how you can get Digital PR training plus 'Done with You' and 'Done for You' PR. Your business or nonprofit may also qualify for 100% reimbursement! 🙌 #digitalPR #smallbizmarketing

Nonprofit MarCom leaders, repeat after me: You are not your target audience. It’s an often-overlooked reality of marketing communications: You don’t have to personally LIKE your messaging or creative. The boss doesn’t have to like it, either. What ACTUALLY matters is that your target audience – your constituents, students, donors, volunteers, and so on – likes, responds, reacts. But that distinction is lost in far too many creative briefs and review cycles. Sure, plenty of people at nonprofits have lived experience with the problems they work to solve, but many others don’t. And when we don’t, we need to rely on other input as to what truly resonates. That means grounding your marketing communications in super-fun stuff like: ✅ Research insights! ✅ Audience personas! ✅ Organizational strategy! ✅ Focus groups! ✅ A/B testing! You can feel CONFIDENT that your marketing communications are on point and reflect your organizational brand – without feeling personally compelled by it. If your work is based on all the above, the CEO herself may shrug and say, “I don’t really get it...” “... but I trust you, and it makes sense, so let’s give it a try.” * * * * I’m Anna, and I help patient education and advocacy groups elevate their brand content, thought leadership, and storytelling. If your nonprofit marketing communications team could use a seasoned storyteller, let me know in the comments and I’ll set up 15 minutes to chat. #NonprofitConsulting #ContentStrategy #CommunicationsStrategy #Storytelling #ContentWriting #NonprofitMarketing #NonprofitCommunications #ImpactCommunications

Elevate Your Brand with the Power of PR 📢 Greetings, PR community! Have you ever wondered how some organizations become household names while others remain hidden gems? The secret ingredient is often public relations (PR). But what is PR? It's a strategic communication process that builds mutually beneficial relationships between organizations and the public, or the audiences you’re trying to reach. For non-profits, PR is the bridge that connects your noble cause to the heartstrings of society. It's not just about fundraising; it's about creating a narrative that inspires action and fosters long-term advocacy. For businesses, PR is the tool that can polish your brand's image, making it shine brightly in a competitive market. It's more than just advertising; it's about crafting a story of reliability and value that resonates with your customers, creating credibility and loyal brand ambassadors. PR is about perception — a well-crafted PR strategy can transform the way the world sees you. Through targeted messaging, community engagement, and media relations, PR helps to sculpt a positive and compelling image of your organization. So how can you harness PR to change the narrative? It's about consistency, authenticity, and engagement. Share your successes, learn from your challenges, and communicate your values clearly and frequently. Are you ready to revolutionize your brand's image? Follow us and explore our 'PR Illuminator Resources Hub.' Let's turn the page to a new chapter where your brand's story becomes the one everyone is talking about! https://buff.ly/47ecdbM #BrandStory #PRStrategy #NonProfitSuccess #BusinessGrowth #FollowUs #PRCommunity #nonprofit #PRresource #PRilluminator #startups #smallbusiness

📢 Maximize the Impact of Earned Media! Once you've earned media coverage, the next step is to leverage it for maximum impact. Sharing your earned media across various channels can amplify its reach and reinforce your brand’s credibility. How to leverage earned media: 1. Social Media: Share your coverage on all your social platforms. Tag the publication and journalist to increase visibility. 2. Website: Create a ‘Press’ or ‘In the News’ section on your website to showcase your media features. 3. Newsletters: Highlight your earned media in your newsletters to keep your audience informed and engaged. 4. Internal Communication: Share the success internally to boost morale and keep your team informed. 5. Marketing Materials: Include quotes and mentions in your marketing collateral to build trust with potential clients and stakeholders. 🌟 Learn how to amplify your earned media coverage for maximum impact, ensuring that every mention contributes to your overall PR goals! 🔗 Follow us for more expert advice! #MediaCoverage #EarnedMedia #PRStrategy #Nonprofits #BusinessGrowth #PRIlluminator #PR #PublicRelations

#PR is a super inefficient way to do marketing, but in the #education sector, it's essential. Whether you're selling (most for profits) or offering (most nonprofits), PR is an excellent tool for demonstrating how your solutions overlap with the issues that are most important to your target audiences. Have an example or question to share? Drop it in the comments.

If you want to transform your strategy for finding new clients, read on! I've put together a few reasons why I think you should shift your focus from quantity to quality - and how PR can be your secret weapon in attracting those high-paying clients you're looking for! First of all, let's look at 3 Hidden Benefits of Focusing on Quality: 1. Less Stress, More Success: Imagine working with fewer clients but earning significantly more. Quality clients appreciate your expertise and are willing to invest and pay for your services. Focusing on quality reduces overwhelm and gives you more business satisfaction! 2. You Attract Premium Clients with Tailored Strategies If you want to attract those higher-paying clients, you need to understand their needs and tailor your messaging to speak to them. PR strategies, like targeted media outreach and thought leadership, position you as the expert they can’t ignore. 3. You Elevate How Your Brand is Perceived: By prioritising quality clients, you elevate your brand’s status. PR helps you craft a narrative that resonates with your ideal audience, making them more likely to see the value in what you offer. So how exactly does PR support a premium-focused strategy? PR isn’t just about media coverage, it’s about building relationships with the right people. Effective PR strategies help you connect with your target audience and position your brand where your future premium clients are looking. If you're ready to shift your focus and attract fewer but higher-paying clients, let’s explore a PR approach that's going to get you in front of the right people! Click the link in the first comment to book a free, no-strings, PR strategy call and let's find out where you are now, where you'd like to be - and how to get you there! #industryicon #personalbranding #prstrategy #entrepreneursuccess #businessgrowth #prtips #pr #media #pitchingtothepress #prepyourpresspack #visibility #mediapack #smallbusinesses #femaleentrepreneur #charities #smes #newleads #leadgeneration #authority #gotoexpert #lastinglegacy

In my recent session with the Nonprofit Marketing Summit, I discussed how essential audience feedback is for crafting effective health communications. Arclet is designed to make this process easier for communicators. Here’s how: *Arclet allows you to easily create groups of stakeholders, subject matter experts, and community members to review your messaging and provide valuable feedback. *With Arclet, you can share draft assets and messages directly with your reviewer groups to gather insights before finalizing your campaigns. *Once your assets are finalized, Arclet makes it easy to share them with your partners for broader dissemination and amplification. *Arclet’s dashboard provides a clear view of how your campaigns are performing, allowing you to track reach, engagement, and overall impact. Curious about how Arclet can transform your health communications? Book a demo today! https://lnkd.in/dTJkDiZP #PublicHealth #HealthComms #AudienceFeedback #Arclet #EffectiveMessaging #CommunityEngagement #WeAreNCPublicHealth

When Lydia and I started Visibility on Purpose we did so with the intention to help serve the small business owners, boutique product companies and entrepreneurs who didn't have the huge budgets for PR. They're not Nike, Nabisco, or Tony Robbins...yet. And for so many of the business owners we talked to, they didn't even know where to start to get their brand more noticed. They are implementing social media campaigns, maybe venturing into paid ads—but they hadn't gotten the media recognition, big interviews or "seat at the table" they they know they deserved. We built the Pitch Party PR Mastermind Community to fix this need. We're not charging what big agencies charge, yet still giving our clients the same amount of access as brands with bigger budgets for PR. When you join our PR Mastermind Course and Community...you'll learn everything you need to know to get the 🌎 world to know your brand. and the best part? Once you learn these skills as the founder, you can start to train your team in-house (without the need for agencies if you don't want to!) It's all about bringing the access, skills, and resources back into the hands of the business owners—because we truly believe you're doing epic things too and it's time for your name to be known. Know a founder or product brand that needs to be featured in big publications, interviewed on TV or get on some big name podcasts? Tag them below!

📢 Adapting PR Strategies in Response to Economic Changes Adapting your PR strategies to economic changes is essential for maintaining relevance and effectiveness. Flexibility and innovation in your approach helps you navigate through tough times successfully. Adaptation strategies: 1. Message Adjustment: Tailor your messaging to reflect the current economic climate and address audience concerns. 2. Channel Shift: Focus on digital and social media platforms for cost-effective communication. 3. Partnerships: Collaborate with other organizations to amplify your message and reach. 4. Feedback: Continuously gather feedback and adjust your strategies accordingly. Example: During economic downturns, many companies shift their focus to digital PR and social media, where they can engage directly with their audience at a lower cost. 📈 Learn how to adapt your PR strategies to stay ahead and effectively manage economic changes! 🔗 Follow us for more adaptive PR strategies! #Adaptation #PRStrategy #EconomicChallenges #Nonprofits #BusinessGrowth #PRIlluminator #PR #PublicRelations

📱 SECOND COMMS E-LEARNING MODULE: "Maximising your NGO's outreach with social media" Want to amplify your NGO's impact through social media? Our latest module shows you how! 🎓 https://buff.ly/3Usq0pX ✨ Take the course to learn: • How to boost your organization's visibility • Ways to build stronger connections with partners and donors • Tips for creating engaging, audience-focused content • Best practices for maintaining transparency and professionalism • Strategies for managing personal and organizational social media presence Perfect for NGO professionals looking to enhance their digital communication skills! Watch the module now and start transforming your social media presence. 💡 Pro tip: Did you know consistent social media activity can significantly strengthen your organization's reputation and stakeholder relationships? #NGOcommunication #SocialMediaStrategy #NonprofitTraining #DigitalOutreach #NGOresources