Franchise Ramp’s Post

Loyalty isn't just about transactions; it's about experiences. Discover how brands can recreate the emotional loyalty of sports fans in our latest episode of Loyalty Discussions... ⚽ https://hubs.ly/Q02Dy6Yv0 #CustomerLoyalty #BrandLoyalty #CustomerExperience #LoyaltyPodcast #EmotionalLoyalty

Our highest-performing AD that pumps out leads at £3.50 a pop always gets some awesome comments. 𝗧𝗵𝗲 𝗰𝗿𝗮𝘇𝘆 𝗽𝗮𝗿𝘁 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝗼𝗻𝗲, 𝗶𝘀 𝗵𝗲 𝗶𝘀 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵. Because to someone that wants to “party” over talking “business”… You will absolutely be seen as a killjoy. That is his reality. → You are someone who is seen as an outcast. But your reality is: → You are someone who looks at the world differently. And growing up, we are ridiculed for that. 𝗧𝗼 𝗸𝗲𝗲𝗽 𝘁𝗵𝗶𝘀 𝘀𝗵𝗼𝗿𝘁: → Different people want to talk about different things. • To some, that’s partying and girls. • To some, that’s talking about football. • To some, that’s talking business and money. 𝗧𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗶𝘀: → You don’t need to change. → The people around you needs to change. When you change that, you will no longer feel like an outcast. And instead, you will feel fucking unstoppable. Because you will have a team of people who understand and love you for who you are. Which means what? • You can be your true authentic self. • You leave nothing off the table. • You love and appreciate unconditionally the relationships you have built and the things that bring you joy. → 𝗔𝗻𝗱 𝘆𝗼𝘂𝗿 𝘄𝗵𝗼𝗹𝗲 𝘄𝗼𝗿𝗹𝗱 𝗮𝗻𝗱 𝗹𝗶𝗳𝗲 𝗳𝗲𝗲𝗹𝘀 𝟭𝟬𝘅 𝗹𝗶𝗴𝗵𝘁𝗲𝗿… Because you are doing what you truly want to do. Not what some shithead at a party wants you to do.

Your website is your digital first impression - make it 🔥! 💅 People are quick to judge (swipe left for proof!), so don't let an outdated site be your downfall. 🙅♀️ Want to level up? Catch Iconic TV Live every Tuesday at 5:00 PM for killer tips. ✨ #websitedesign #digitalmarketing #firstimpressionsmatter #IconicTVLive ➡️ #websitedesign #digitalmarketing #firstimpressionsmatter #IconicTVLive

Time for a weekend quiz: Here is an image of the first newspaper mention of a company. It is still around today. What is its name? A couple hints to get you going: - Nothing to do with cars. - It has changed forms and been restructured more than once. - Once operated a very well-known sports venue. - Publishes books. - It’s been in the news recently. OK, that’s all I’ve got. Can you guess this company based on this screenshot of a newspaper ad?

Today, something interesting happened. I was minding my own business, scrolling through my phone, when I felt someone peeking over my shoulder. Classic metro moment, right?  Just as I was about to give them the look, my eyes caught this super cool ad by boAt X Deadpool. It couldn't have been timed better! I spotted this ad during my daily ride or die scenario. The ad placement is genius, grabbing the attention of so many people like me. Sharing my little story with you all. What do you think about this new ad? Has anyone else seen it? Share your thoughts in the comments below!

As Eminem said: “Look, you had one shot, one opportunity to seize everything you ever wanted, would you capture it or just let it slip?” That is the same question you should be asking when you start with a new ad concepts. So how do you approach it? Simple, stop the fluff and focus on the single selling point that makes your product different. The “brand + presents…” is a familiar hook that works in movies, Tv and every other video format out there. Great to boost hook rates for any ad out there! And then, the way this video shows the product versus the alternative looks real and the results are clear, as they should be. It makes it easier for the viewer to understand the point of the ad and gives them a clear action to make next. Either you buy our product, or you get the crappy alternative. This ad has been active for over 2 months, so this hook is working! Check more ads from this brand at: https://lnkd.in/dxKNQnsZ

𝙃𝙊𝙒 𝘽𝙀𝙉𝙀𝙁𝙄𝙏𝙎 𝙏𝙐𝙍𝙉 𝘼𝘿𝙎 𝙄𝙉𝙏𝙊 𝙎𝘼𝙇𝙀𝙎 1. PEOPLE DON’T WANT THINGS. THEY WANT RESULTS. ↳ A product is a means to an end. Show the end. 2. FEATURES DON’T INSPIRE ACTION. ↳ Example: “4K resolution” doesn’t sell a TV. “Crystal-clear movies at home” does. 3. START WITH YOUR CUSTOMER’S GOAL. ↳ What do they want to achieve? Better health? More time? Start there. 4. CONNECT BENEFITS TO DAILY LIFE. ↳ Paint a picture. “Save 10 minutes a day” becomes “Extra time for your kids.” 5. BENEFITS SHOW VALUE. ↳ Customers ask, “What’s in it for me?” Your answer? Benefits. 6. PEOPLE REMEMBER BENEFITS. ↳ A feature is a bullet point. A benefit sticks. “Feel confident at every meeting” is unforgettable. 7. ALWAYS ASK: WHY DOES THIS MATTER? ↳ Features answer what. Benefits answer why. Customers only care about the why. WHAT DO YOU SELL: FEATURES OR SOLUTIONS? Choose solutions. Start now. Which benefit will make your next ad pop?

- Best marketing books - How YouTube Took Over Our Television Screens - X Shares Insights Into Olympics Engagement P.S. These topics, among other things I curated yesterday, in my newsletter. Join marketers here 👉 kingdigest.com

Planning your 2025 marketing budget? Here's a 2-minute exercise that might help shape it: Imagine your brand starring in a TV show. Not just product placement – I'm talking about your brand woven into the story itself. We've done it for companies like eToro and Playtika. The View, CNBC, major drama series – when the fit is right, the impact can be incredible. Want to see which show matches your brand DNA? Our quick questionnaire will tell you. Perfect timing to explore this for your 2025 planning. Try it here: https://lnkd.in/dnQCAurK (And yes, it's actually quick – I know it's a busy season right now 😉) #2025Planning #MarketingBudget #BrandIntegration

Let’s play a game: Which ad headline makes YOU click? A) “Save $100 now!” B) “Don’t miss $100 in savings!” Vote below! #MarketingEngagement #PsychologyInAds #DigitalMarketingAgency #KempMarketing