FranchiseWire’s Post

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘃𝗮𝗹𝘂𝗲 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲? $5 💵 In a channel-less world, your customers are likely to follow the money. They just want something to eat. McDonald's previously-announced $5 promotion is set to launch in three weeks. Burger King has vowed to offer their own sandwich-nuggets-fries-drink deal for the same price. Now EG America has brought their own offer to the table, partnering with PepsiCo on drinks and snacks. While the QSR offers are identical to each other, EG is leveraging a c-store strength in breadth of products and generous portions. 💬 𝘏𝘰𝘸 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘷𝘢𝘭𝘶𝘦 𝘵𝘰 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴? NACS has the full story: https://lnkd.in/g8KH6iv2

In a strategic move to attract budget-conscious diners, McDonald’s decision to extend the $5 meal deal demonstrates a keen understanding of the current economic landscape. By maintaining affordability, McDonald’s not only drives guest counts but also positions itself as a customer-centric brand. This tactic aligns perfectly with the objective of sustaining growth amidst financial challenges faced by consumers. In my opinion, this decision reflects a strategic mastery of market adaptation and consumer insight. Extending the meal deal offers immediate value and reinforces long-term customer loyalty, crucial for any brand aiming to thrive in a competitive market. As marketing leaders, how can we further innovate our strategies to balance affordability and profitability in today’s economic climate? #MarketingStrategy #ConsumerInsight #BrandLoyalty #MarketAdaptation #CustomerCentric

#FYI McDonald's Announces 'McValue' Program for 2025 to Boost Declining #Sales a new slate of #value-focused offerings set to launch 2025. The McValue #platform will include the extended $5 value meal the chain introduced this summer, along with a "buy one, add one for $1" program. The fast food giant has said customers have pulled back spending on fast food as prices have increased in recent years.

🚀 Exciting News from McDonald's! 🚀 To win back budget-conscious customers, McDonald’s is launching a powerful new weapon: the $5 value meal! 🍔🍟🥤 Starting June 25, this deal aims to attract diners who've been feeling the pinch of rising prices. "We’re committed to winning the value war," says Joe Erlinger, president of McDonald’s US. This initiative will be supported by a robust marketing campaign and leverages McDonald’s scale to provide great deals without compromising franchisee profits. Competitors are already reacting: Burger King plans to roll out its own $5 meal Wendy’s has a $3 breakfast offer Even Starbucks is offering a $6 breakfast combo! McDonald’s $5 meal includes a McDouble or McChicken, small fries, 4-piece nuggets, and a small drink. This isn’t just about sales – it's about changing the perception that McDonald’s has become too expensive. With this promotion, McDonald’s aims to remind everyone why it’s the go-to choice for affordable, delicious meals. What are your thoughts on these new and altered cheap meals? #McDonalds #ValueMeal #FastFood #MarketingCampaign #CustomerFirst #Innovation #RestaurantIndustry

McDonald's has extended its $5 Meal Deal to next summer and will roll out a national McValue platform in January 2025, combining several systemwide discounts with franchisee flexibility in value offers.

🍟 McDonald's exploring $5 value meal According to Bloomberg's anonymous source, McDonald's is considering offering a value meal to maintain customer traffic. The meal would cost $5 and include up to four items: a McChicken or McDouble sandwich, four chicken nuggets, fries, and a drink. However, franchisees resist the plan due to increased wages and operational costs, making breaking even on the four-week promotion difficult. Meanwhile, competitors Burger King and The Wendy's Company are running their nationwide deals. #fastfood #consumersentiment #mcdonalds #value #pricing #lowincomeconsumer #consumerspending

McDonald's hopes a $5 Meal Deal will win back inflation-weary customers but putting the plan into action will depend on whether franchisees get on board. The potential new offering comes at a time when low-income consumers are beginning to pull back on spending, particularly at fast-food brands.  McDonald’s recently reported a mixed first quarter, with U.S. same-store sales slightly missing expectations. Higher prices helped grow average checks, but some consumers pulled back as a result of the steeper costs. #foodservice #foodserviceindustry #restaurantindustry #restaurantsupply #fooddistributor #foodmanufacturing #foodmanufacturer #foodmanufacturers #foodmarketing #qsr #mcdonalds #foodinflation https://lnkd.in/gaEVwYyc

Why McDonald’s Had No Choice but to Bring Back Value Deals McDonald’s $5 Meal Deal is making waves, but there's more to the story. After losing some lower-income customers and experiencing a rare same-store sales dip in Q2, the deal aims to win them back—and it's showing early signs of success. With consumers walking away from high prices and low quality at QSRs, many are opting for fast-casual or retail and c-store food service instead. To stay competitive, QSRs had no choice but to bring back value deals. The battle for share is on, and it’s all about balancing price and quality. 🍔💸 #CulinaryTides #SuzyBadaracco #McDonalds #QSR #FoodTrends #ValueDeals #ConsumerInsights Read the full article here: https://lnkd.in/gB4HycH7

The new £5 McDonald's Meal Deal has been available for a couple of weeks now - and, having had a bit of reflection time, I'm pretty certain I don't like it. I do understand it. By its usual standards, McDonald's has been struggling recently. It has historically had a very firm focus on keeping prices fixed and low - so when inflation made this untenable it arguably made its price rises more noticeable and more unpalatable than anyone else's. For the first time in a looooong time, people have started to question its value. And it's not like it's the first time McDonald's has put set items together for a price. It's just the first time they've framed it in this way in this country. So a £5 Meal Deal makes sense. McDonald's needed something to try and re-plant the idea of "incredible value" in the mind of the public. From the amount of advertising I've seen on it, they're going big on it. There's no doubt that people in this country love a Meal Deal. I think in every single piece of research on new meals development I've been a part of, one of the most popular requests from consumers has been that "it be a meal deal". But I think that's why I don't like it. Meal Deal is SUCH a crack cocaine; SUCH an expectation, that how do you ever row back? I'd argue that - in supermarket retail at least - the spectre of meal deal has made it substantially harder to land newness and innovation. It makes commercial and development teams work to metrics that don't always make sense or feel right for the proposition. It makes shoppers tune out of anything that they can't get for a round-pound deal. There's a literal cost to them (businesses tend to make less money), and more hidden long-term cost (consumers become more promo-hooked, and innovation becomes harder to land). I have no doubt that this will be popular with people. And for McDonald's right now, that's probably job done. But I still don't think I like it.